MoEngage vs. Waterfall

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MoEngage
Score 8.8 out of 10
N/A
MoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences.N/A
Waterfall
Score 4.1 out of 10
N/A
Text messaging software to connect and engage your audience using targeted, personalized mobile communications.N/A
Pricing
MoEngageWaterfall
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MoEngageWaterfall
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$1,000 No setup fee
Additional Details
More Pricing Information
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MoEngageWaterfall
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Medium-sized Companies
The Trade Desk
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Score 8.0 out of 10
Flurry Analytics
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Score 9.0 out of 10
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All AlternativesView all alternativesView all alternatives
User Ratings
MoEngageWaterfall
Likelihood to Recommend
8.8
(2 ratings)
9.0
(2 ratings)
Likelihood to Renew
2.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
MoEngageWaterfall
Likelihood to Recommend
MoEngage
MoEngage is well suited for all tech-enabled businesses, as then one can integrate all the possible events or relevant metrics, push them on MoEngage, and then make meaningful insights out of that, and--most importantly--use those for improving their customer engagement. It's probably not suited for offline-only businesses, stores, etc.
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Upland Software
For large organizations that are looking to build big, robust SMS programs and want the benefit of a CRM back-end for managing users and messaging.
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Pros
MoEngage
  • Basic use cases of Push Notifcation and Email enablement
  • Scheduling certain events with an API, as we have more APIs it's become very useful
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Upland Software
  • Customer service. You have your own point of contact. They are very supportive and helpful. They always respond quickly.
  • Their deep non-profit discount.
  • Their message schedules. Very flexible and it can be a relative schedule to say a pregnant woman's due date and someone's goal date for quit smoking, etc.
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Cons
MoEngage
  • Attribution
  • Onboarding could be faster
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Upland Software
  • Some features require additional cost. The nature of growth means the product becomes more expensive and that is a problem for some buyers.
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Likelihood to Renew
MoEngage
Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew
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Upland Software
No answers on this topic
Support Rating
MoEngage
It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.
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Upland Software
No answers on this topic
Alternatives Considered
MoEngage
Haven't evaluated other tools because back then there is urgent need and expected that they could provide on of the best quality service but in fact when being pushed for the scale for the growth of the company, it seems that MoEngage team is not able to cope up with the speed.
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Upland Software
We had EZTexting before. They don't have relative scheduling message so we had to switch to another vendor. We checked into SMS Magic, but they were not very responsive to our sales inquiry and then we received some phone call from India from someone who's very hard to communicate with.
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Return on Investment
MoEngage
  • It has increased our customer retention.
  • Improved average revenue per user through cross-sell campaigns
  • It has helped us make faster decisions through real-time analytics.
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Upland Software
  • We have worked with several clients to help them launch and grow their SMS program and the platform helps us doing cutting edge work in this space.
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ScreenShots

MoEngage Screenshots

Screenshot of Insights and action on the same screen - Once user data is analyzed, a new campaign can be started without going to a new tab/page.Screenshot of Predictive Segmentation based on RFM Analysis - In addition to user-defined segments, MoEngage comes with predictive segments based on RFM ( Recency, Frequency and Monetary) Analysis. This splits users into segments like 'Potential Loyalists' and 'About to Sleep', so relevant campaigns can be run to convert them.