Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Tag Manager
Score 8.4 out of 10
N/A
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is…N/A
Monetate
Score 7.1 out of 10
N/A
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.N/A
Pricing
Google Tag ManagerMonetate
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google Tag ManagerMonetate
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Features
Google Tag ManagerMonetate
Security
Comparison of Security features of Product A and Product B
Google Tag Manager
9.8
53 Ratings
13% above category average
Monetate
-
Ratings
Role-based user permissions9.853 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Google Tag Manager
8.1
64 Ratings
1% above category average
Monetate
-
Ratings
Tag library7.859 Ratings00 Ratings
Tag variable mapping8.052 Ratings00 Ratings
Ease of writing custom tags7.563 Ratings00 Ratings
Rules-driven tag execution8.358 Ratings00 Ratings
Tag performance monitoring7.855 Ratings00 Ratings
Page load times8.346 Ratings00 Ratings
Mobile app tagging8.432 Ratings00 Ratings
Library of JavaScript extensions8.735 Ratings00 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Google Tag Manager
9.0
64 Ratings
8% above category average
Monetate
-
Ratings
Event tracking9.961 Ratings00 Ratings
Mobile event tracking9.844 Ratings00 Ratings
Data distribution management8.639 Ratings00 Ratings
Universal data layer8.755 Ratings00 Ratings
Automated error checking7.944 Ratings00 Ratings
Best Alternatives
Google Tag ManagerMonetate
Small Businesses
Adobe Experience Platform Launch
Adobe Experience Platform Launch
Score 8.8 out of 10
Kameleoon
Kameleoon
Score 9.5 out of 10
Medium-sized Companies
Adobe Experience Platform Launch
Adobe Experience Platform Launch
Score 8.8 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google Tag ManagerMonetate
Likelihood to Recommend
9.7
(68 ratings)
7.1
(105 ratings)
Likelihood to Renew
10.0
(6 ratings)
8.2
(24 ratings)
Usability
9.3
(13 ratings)
6.3
(17 ratings)
Availability
9.1
(1 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
8.3
(11 ratings)
8.0
(16 ratings)
In-Person Training
-
(0 ratings)
10.0
(1 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
9.8
(2 ratings)
9.1
(4 ratings)
Vendor post-sale
-
(0 ratings)
7.0
(3 ratings)
User Testimonials
Google Tag ManagerMonetate
Likelihood to Recommend
Google
Google Tag Manager is well suited when the marketer or marketing team does not work closely with the developers. In this scenario, it means that the marketer can deploy 3rd party tools such as live chat widgets, advertising pixels, and much more themselves in a timely manner. Google Tag Manager may be less relevant in an organization where the marketer is also the developer or has a strong development background, where they can implement the 3rd party tags directly on the site when they need. But even in this instance, there's still great benefit in using Google Tag Manager.
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Monetate
Monetate is a fully functional space to generate multiple marketing campaigns for your company on the web, many of the functions found in this program are a contribution to manage your content correctly and give it the space you are looking for, we We recommend it one hundred percent. We feel very comfortable with everything we have been able to achieve thanks to this program.
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Pros
Google
  • Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
  • In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
  • Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
  • Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
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Monetate
  • Audience segmentation is relatively painless. They provide a robust way to granularly target visitors by device type, location, weather, demographics, etc.
  • Our CSM has been very engaged and detailed in supporting our partnership. She provides very prompt responses and clearly works hard to push the Kibo team when possible.
  • The User Interface to develop new actions is not terrible.
  • Supports Single Sign On, which is the preferred method of managing users at my organization.
Read full review
Cons
Google
  • There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
  • Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
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Monetate
  • We'd like to be able to use the Monetate resources to help us set up tests that require web dev (to get it out of our backlog), but they also have wait times similar to our internal ones. I realize resources are hard to come by, but this is an area we'd love to be able to utilize more if the turnaround were quicker.
  • IE is always a problem. I know it's not Monetate-specific though, and many tools struggle with IE.
  • We have a large percentage of our users who use IE, and I'd like to provide more experiences in IE without and additional hassle.
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Likelihood to Renew
Google
Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
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Monetate
I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.
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Usability
Google
Google Tag Manager is the definition of a learning curve. At the beginning, you can barely do the minimum and it can seem questionable as to why you would use it. However, as users begin to learn its offerings and see how it can do much more, they will have a moment where GTM becomes a tool that empowers their ability to track and efficiently collect data for important business questions.
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Monetate
Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.
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Support Rating
Google
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP). In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
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Monetate
Monetate support team meets with use weekly, answers emails daily and promptly. They are proactive about getting answers for us when we need it and offering suggestions based on observations they have or learnings they want to share from other partners. Monetate's support is top notch.
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Online Training
Google
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
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Monetate
No answers on this topic
Implementation Rating
Google
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
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Monetate
Monetate installs easily and sets up personalization with just a few clicks. We never used the recommendation engine but the multivariant testing was great.
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Alternatives Considered
Google
We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
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Monetate
At the time of selection, it was the best tool to fit our business needs. The day-to-day users were able to create some experiences on their own and did not require much oversight. We also had developer support built into our contract along with internal developer support so most experiences were achievable. We believed it was as good and in some ways better than the other comparable tools on the market.
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Return on Investment
Google
  • GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
  • With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
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Monetate
  • We are really starting to understand our audience and what they prefer on our website. One example is on our product display pages, we learned that our visitors convert about 35% more when content is laid out in one fashion versus another. Another example is our promotional banners perform better when it takes up the width of the page versus the margins pulled in more.
  • At first, Monetate was a negative ROI - we were paying for a service we weren't getting, and not understanding the full power of the program. With the new optimization firm however, we are now really able to churn out more tests, have a clean and direct test plan, and finally seeing tangible results.
  • As an aside, Monetate has helped us just save time and money on creating our promotional banners now so we don't have to get with our development team each time we want to put one up. Even without running a test, it has let us add content to our site when we need to (as we already have the experiments set up as we need it to and we can quickly duplicate it) without our developers getting in there to make those short-lived changes.
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ScreenShots