What users are saying about
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Top Rated
110 Ratings
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Top Rated
265 Ratings

Monetate

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Top Rated
110 Ratings
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Score 8.6 out of 101

Optimizely

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Top Rated
265 Ratings
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Score 8.1 out of 101

Likelihood to Recommend

Monetate

Monetate is great if you're looking to create content that's targeted to specific people or places. We have done this before on occasion and have targeted different images based on customer history with us. We have also used this many times in testing between new and returning customers. Monetate is also great for creating quick website experience changes and seeing how they affect users.
No photo available

Optimizely

I think Optimizely is a great fit for data-driven organizations that can afford a top-of-the-line testing tool. With Optimizely, you can be sure that performance and reliability will never be an issue with your site. Some split testing solutions can change the end-user experience, but I have had no issues with Optimizely. It is expensive, but provides tools for both engineers & non-engineering departments to implement, run & analyze tests.
Alec Dibble profile photo

Feature Rating Comparison

Testing and Experimentation

Monetate
Optimizely
7.4
a/b experiment testing
Monetate
Optimizely
9.1
Split URL testing
Monetate
Optimizely
9.1
Multivariate testing
Monetate
Optimizely
9.1
Visual / WYSIWYG editor
Monetate
Optimizely
3.6
Advanced code editor
Monetate
Optimizely
5.5
Preview mode
Monetate
Optimizely
7.3
Client-side tests
Monetate
Optimizely
8.2

Audience Segmentation & Targeting

Monetate
Optimizely
7.3
Standard visitor segmentation
Monetate
Optimizely
7.3
Traffic allocation control
Monetate
Optimizely
7.3

Results and Analysis

Monetate
Optimizely
8.2
Conversion tracking
Monetate
Optimizely
8.2
Goal tracking
Monetate
Optimizely
8.2
Test reporting
Monetate
Optimizely
8.2
Results segmentation
Monetate
Optimizely
8.2
Experiments results dashboard
Monetate
Optimizely
8.2

Pros

Monetate

  • Monetate does well with showing us the impact of a test in a clear, detailed way. There are many different tests that can be done in Monetate and the results can be broken down by conversion, bounce rate, add to cart rate etc. This has helped us create the best possible experience for our customers.
  • Monetate has tons of variety of different ways you can optimize a website. From badging, product cross-sells, navigation changes and product changes, it's now easy to completely change a portion of the website without having to go to IT for help.
  • Monetate saves and archives all tests, even after they are completed. It's nice to have the option to look at what we did the past month or year and have the results saved as well.
No photo available

Optimizely

  • Quick and easy test setup if you've got the html/css changes ready to go.
  • Detailed analytics, providing all sorts of quality information such as totals vs uniques.
  • Support always picks up the phone right away! Great with answering your questions and often also give suggestions on better ways to test
Benjamin Himley profile photo

Cons

Monetate

  • There seems to be very limited targeting options in Open-time Email. Onsite content has much more robust options in targeting.
  • Our rep and platform consultant aren't as responsive to questions and insights as we hoped they would be. We expect answers from them within the same day and sometimes it's days before I have to follow-up on where this is at.
  • There are limitations on measuring the true success of personalized emails. The only email analytics you see in the UI are on the clicks on the Monetate creative. We would like to know whether someone saw the personalized content and then clicked in the header or footer in the email template. Unfortunately there's no way to achieve that in Monetate. You would have to utilize your ESP to A/B test and determine the true success of a personalized email.
No photo available

Optimizely

  • Please add more APIs for exporting data and integrate into a data warehouse so that we could perform our own analytics!
  • The Optimizely script sometimes slows page loading time.
  • It would be nice to be able to auto-pause experiments at a particular time.
Benjamin Himley profile photo

Likelihood to Renew

Monetate

Monetate 8.2
Based on 24 answers
It is a technology that is being used on a daily basis by the team. So it has real value rather than just "potential" value. Monetate continues to roll out new functionality, and, while not cheap, is cost effective.
Parker Block profile photo

Optimizely

Optimizely 9.0
Based on 43 answers
Optimizely is critical to our testing efforts.
Albert Wavering profile photo

Usability

Monetate

Monetate 7.8
Based on 9 answers
Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.
No photo available

Optimizely

Optimizely 6.7
Based on 11 answers
You have to learn what a lot of icons mean in the tool, which has a learning curve. Besides that, it looks nice and is fairly intuitive.
Jared Gardner profile photo

Reliability and Availability

Monetate

Monetate 10.0
Based on 1 answer
No answer on this topic is available.

Optimizely

Optimizely 9.0
Based on 5 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering profile photo

Performance

Monetate

Monetate 10.0
Based on 1 answer
No answer on this topic is available.

Optimizely

Optimizely 6.0
Based on 5 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley profile photo

Support

Monetate

Monetate 8.2
Based on 9 answers
Very responsive and proactive support team. There never seems to be a bandwidth issue on their end to address our questions or issues.
Parker Block profile photo

Optimizely

Optimizely 5.3
Based on 13 answers
Questions are generally answered promptly and accurately.
Albert Wavering profile photo

Implementation

Monetate

Monetate 8.5
Based on 3 answers
Make sure that your feeds into Monetate are thoroughly QA'd
Parker Block profile photo

Optimizely

Optimizely 8.0
Based on 11 answers
Ensure that your Optimizely JS script is loaded in the header of the page. The reason for this is that the DOM loads the page, and if you are changing elements on the page in your variation, Optimizely needs to know this before the page loads so that it can make those changes for your variation.
Douglas Wright profile photo

Alternatives Considered

Monetate

I haven't had a chance to use any other tool similar to Monetate
Justin Liu profile photo

Optimizely

Optimizely is easily a top 3 platform, depending on your other MarTech will determine if its the best tool for you.
Jared Gardner profile photo

Scalability

Monetate

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 5.8
Based on 4 answers
Missing some audience stuff, but overall its really powerful, library features let it scale quickly.
Jared Gardner profile photo

Return on Investment

Monetate

  • Positive ROI
  • Enhanced Site Flexibility
  • Enhanced Marketing Efforts
No photo available

Optimizely

  • Positive: ROI is high. We started seeing results based on A/B testing within a month and with personalization within two months.
  • Negative: While it is easy to use and implement, there is a learning curve that requires testing and some reading/video watching to full utilize the tool.
  • Negative: Our mobile performance did see a slight dip in traffic and increase in bounce rate as we encountered glitches on mobile.
Justina Logozzo profile photo

Pricing Details

Monetate

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison