What users are saying about
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Top Rated
122 Ratings
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Top Rated
341 Ratings

Monetate

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Top Rated
122 Ratings
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Score 8.6 out of 101

Optimizely

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Top Rated
341 Ratings
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Score 8.3 out of 101

Likelihood to Recommend

Monetate

Monetate is well suited for personalizing onsite content. We are currently replacing content with brand affinities, category affinities, new vs. returning customers and it's doing very well. We have found it super difficult setting up personalized email campaigns. We believe that email is a new thing Monetate is new to. There are not as many targeting options as there are in Onsite Content, it's hard to measure the success of the personalized content, we still have out-standing questions on email click zones, etc.
No photo available

Optimizely

Well suited to make quick amends to existing issues on site. Althought I don't believe the platform should be used for this purpose for too long. With the program management tool, Optimizely enables users from across the business to share ideas and collobarate and prioritise testing efficiently. There are many ways to QA an experience but changes to the QA tool such as being able to trigger different experiences and/or variations on or off would be ideal
Ashley Smith profile photo

Feature Rating Comparison

Testing and Experimentation

Monetate
Optimizely
7.5
a/b experiment testing
Monetate
Optimizely
8.5
Split URL testing
Monetate
Optimizely
7.9
Multivariate testing
Monetate
Optimizely
8.4
Multi-page/funnel testing
Monetate
Optimizely
7.7
Cross-browser testing
Monetate
Optimizely
7.8
Mobile app testing
Monetate
Optimizely
7.2
Test significance
Monetate
Optimizely
7.4
Visual / WYSIWYG editor
Monetate
Optimizely
7.2
Advanced code editor
Monetate
Optimizely
7.0
Page surveys
Monetate
Optimizely
7.1
Visitor recordings
Monetate
Optimizely
7.5
Preview mode
Monetate
Optimizely
7.2
Test duration calculator
Monetate
Optimizely
6.6
Experiment scheduler
Monetate
Optimizely
8.2
Experiment workflow and approval
Monetate
Optimizely
7.2
Dynamic experiment activation
Monetate
Optimizely
7.4
Client-side tests
Monetate
Optimizely
7.4
Server-side tests
Monetate
Optimizely
7.1
Mutually exclusive tests
Monetate
Optimizely
7.3

Audience Segmentation & Targeting

Monetate
Optimizely
8.1
Standard visitor segmentation
Monetate
Optimizely
8.2
Behavioral visitor segmentation
Monetate
Optimizely
7.9
Traffic allocation control
Monetate
Optimizely
8.4
Website personalization
Monetate
Optimizely
7.6

Results and Analysis

Monetate
Optimizely
7.6
Heatmap tool
Monetate
Optimizely
7.7
Click analytics
Monetate
Optimizely
8.0
Scroll maps
Monetate
Optimizely
7.6
Form fill analysis
Monetate
Optimizely
7.6
Conversion tracking
Monetate
Optimizely
8.0
Goal tracking
Monetate
Optimizely
7.9
Test reporting
Monetate
Optimizely
7.9
Results segmentation
Monetate
Optimizely
7.3
CSV export
Monetate
Optimizely
6.7
Experiments results dashboard
Monetate
Optimizely
7.7

Pros

Monetate

  • The platform itself is extremely easy to use.
  • Weekly calls with support.
  • Ideas on how to improve and test are always welcome.
No photo available

Optimizely

  • Battle testing marketing messages.
  • Personalization to prospects and customers.
  • Product feature testing.
  • Their user experience in Bang On!
Sylvia Flores profile photo

Cons

Monetate

  • I wish that endcaps and other opportunities for personalization weren't so manual to set up. I would like one action to be able to show an endcap on the homepage and display products from the category the user was just viewing. Instead, I need to set up "viewed this category, show this category on the homepage" for each category I want to show, which could be dozens.
  • Experiences should be able to have the same priority numbers or be able to be set to a permanent high priority. Every time I place a new banner or callout I don't want to have to go back and rearrange the banners from other experiences to be higher or lower. I'd like all "brand type" banners to be priority 1, "promo type" banners to be priority 2, etc. -- Maybe set priority by folder.
No photo available

Optimizely

  • Geo-targeting for tests does not allow you to use ZIP Codes.
  • URL targeting does not have a mass upload option for lists of unrelated URLs. It does have substring and regular expression matches that cover most other needs.
  • The preview feature rarely works as expected. We run tests on a dedicated testing environment to preview and do QA.
Grant Wilkins profile photo

Likelihood to Renew

Monetate

Monetate 8.2
Based on 24 answers
I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.
No photo available

Optimizely

Optimizely 9.0
Based on 43 answers
There is no reason to not renew our usage of Optimizely.
Douglas Wright profile photo

Usability

Monetate

Monetate 7.7
Based on 15 answers
Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.
No photo available

Optimizely

Optimizely 7.7
Based on 39 answers
Though you don't need to be technically savvy to use Optimizely, it can help. Understanding what a DOM (Document Object Model) is and how the web basically works will help you to create variations and goals much more easily.
Douglas Wright profile photo

Reliability and Availability

Monetate

Monetate 10.0
Based on 1 answer
No answer on this topic is available.

Optimizely

Optimizely 9.0
Based on 5 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering profile photo

Performance

Monetate

Monetate 10.0
Based on 1 answer
No answer on this topic is available.

Optimizely

Optimizely 6.0
Based on 5 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley profile photo

Support

Monetate

Monetate 8.2
Based on 15 answers
Very responsive and proactive support team. There never seems to be a bandwidth issue on their end to address our questions or issues.
Parker Block profile photo

Optimizely

Optimizely 5.3
Based on 13 answers
On any questions or issues that we've had the Optimizely support staff has been very quick to help and really knowledgeable. Overall we couldn't be happier with the support we've received from their tech team
Keith Lovgren profile photo

Implementation

Monetate

Monetate 8.5
Based on 3 answers
Make sure that your feeds into Monetate are thoroughly QA'd
Parker Block profile photo

Optimizely

Optimizely 8.0
Based on 11 answers
It was super straight forward.I am a big fan.
Jane Morgan profile photo

Alternatives Considered

Monetate

Monetate is more flexible than Adobe with a much better UI for testing and targeting. It is more cost effective than Certona, and gets higher average order lift than MyBuys for product recommendations.
Parker Block profile photo

Optimizely

We often use the Ion platform for building short-term marketing landing pages. It has a great interface for doing so, but is difficult to use as an A/B testing platform for already established traffic sources. It requires rerouting our traffic which is both inefficient and dangerous for us to do at the scale which we like to test. We're much more confident using Optimizely because we're simply modifying the existing experience rather than rerouting users to another website. And if something is not working right with a test, we can simply turn it off. I feel very safe deploying large-scale tests using Optimizely.
Jeremy Bradford profile photo

Scalability

Monetate

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 7.2
Based on 32 answers
We have built various tests. Single and multiple variation tests, client and server side, etc. We did not find any scaling issues while building any of these.
Emanuell Dan Minciu profile photo

Return on Investment

Monetate

  • A positive impact on bounce rates.
  • A positive impact on Conversion rates.
  • Positive support for online growth.
Chloe O'Brien profile photo

Optimizely

  • Increased click through rates from homepages for clients.
  • Improved conversion rates from product detail pages.
  • Tested category pages and increased conversions.
Brynn Arego profile photo

Pricing Details

Monetate

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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