Monetate vs Optimizely | TrustRadius

What users are saying about

Score 8.6 out of 10

Based on 122 reviews and ratings

Score 8.3 out of 10

Based on 341 reviews and ratings

Feature Rating Comparison

Monetate

—

Optimizely

7.5

a/b experiment testing

—

8.5

Split URL testing

—

7.9

Multivariate testing

—

8.4

Multi-page/funnel testing

—

7.7

Cross-browser testing

—

7.8

Mobile app testing

—

7.2

Test significance

—

7.4

Visual / WYSIWYG editor

—

7.2

Advanced code editor

—

7.0

Page surveys

—

7.1

Visitor recordings

—

7.5

Preview mode

—

7.2

Test duration calculator

—

6.6

Experiment scheduler

—

8.2

Experiment workflow and approval

—

7.2

Dynamic experiment activation

—

7.4

Client-side tests

—

7.4

Server-side tests

—

7.1

Mutually exclusive tests

—

7.3

Monetate

—

Optimizely

8.1

Standard visitor segmentation

—

8.2

Behavioral visitor segmentation

—

7.9

Traffic allocation control

—

8.4

Website personalization

—

7.6

Monetate

—

Optimizely

7.6

Heatmap tool

—

7.7

Click analytics

—

8.0

Scroll maps

—

7.6

Form fill analysis

—

7.6

Conversion tracking

—

8.0

Goal tracking

—

7.9

Test reporting

—

7.9

Results segmentation

—

7.3

CSV export

—

6.7

Experiments results dashboard

—

7.7

Pros

The platform itself is extremely easy to use.
Weekly calls with support.
Ideas on how to improve and test are always welcome.

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Verified User

Employee in Marketing

Retail Company, 1001-5000 employees

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Battle testing marketing messages.
Personalization to prospects and customers.
Product feature testing.
Their user experience in Bang On!

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Chief Creative Officer + Founder

Bad AgencyMarketing and Advertising, 1-10 employees

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Cons

I wish that endcaps and other opportunities for personalization weren't so manual to set up. I would like one action to be able to show an endcap on the homepage and display products from the category the user was just viewing. Instead, I need to set up "viewed this category, show this category on the homepage" for each category I want to show, which could be dozens.
Experiences should be able to have the same priority numbers or be able to be set to a permanent high priority. Every time I place a new banner or callout I don't want to have to go back and rearrange the banners from other experiences to be higher or lower. I'd like all "brand type" banners to be priority 1, "promo type" banners to be priority 2, etc. -- Maybe set priority by folder.

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Verified User

Manager in Marketing

Retail Company, 1001-5000 employees

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Geo-targeting for tests does not allow you to use ZIP Codes.
URL targeting does not have a mass upload option for lists of unrelated URLs. It does have substring and regular expression matches that cover most other needs.
The preview feature rarely works as expected. We run tests on a dedicated testing environment to preview and do QA.

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Senior UX Designer

Northern Tool + EquipmentRetail, 1001-5000 employees

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Likelihood to Renew

Monetate 8.2

Based on 24 answers

I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.

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Verified User

Manager in Corporate

Retail Company, 10,001+ employees

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Optimizely 9.0

Based on 43 answers

There is no reason to not renew our usage of Optimizely.

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Conversion Optimization Manager

New Relic, Inc.201-500 employees

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Usability

Monetate 7.7

Based on 15 answers

Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.

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Verified User

Manager in Other

Apparel & Fashion Company, 10,001+ employees

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Optimizely 7.7

Based on 39 answers

Though you don't need to be technically savvy to use Optimizely, it can help. Understanding what a DOM (Document Object Model) is and how the web basically works will help you to create variations and goals much more easily.

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Conversion Optimization Manager

New Relic, Inc.201-500 employees

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Reliability and Availability

Monetate 10.0

Based on 1 answer

No answer on this topic is available.

Optimizely 9.0

Based on 5 answers

Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.

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Albert Wavering

Analytics Architect

Blue State DigitalMarketing and Advertising, 51-200 employees

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Performance

Monetate 10.0

Based on 1 answer

No answer on this topic is available.

Optimizely 6.0

Based on 5 answers

We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.

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Manager - Analytics and Optimization

Rosetta1001-5000 employees

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Support

Monetate 8.2

Based on 15 answers

Very responsive and proactive support team. There never seems to be a bandwidth issue on their end to address our questions or issues.

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Director of E-Commerce, VF Sportswear

VF CorporationRetail, 501-1000 employees

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Optimizely 5.3

Based on 13 answers

On any questions or issues that we've had the Optimizely support staff has been very quick to help and really knowledgeable. Overall we couldn't be happier with the support we've received from their tech team

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Director of Conversion Rate Optimization

Elevated, an Incubate.com CompanyInternet, 11-50 employees

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Implementation

Monetate 8.5

Based on 3 answers

Make sure that your feeds into Monetate are thoroughly QA'd

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Director of E-Commerce, VF Sportswear

VF CorporationRetail, 501-1000 employees

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Optimizely 8.0

Based on 11 answers

It was super straight forward.I am a big fan.

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Head of Marketing

JEM 9Information Technology and Services, 11-50 employees

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Alternatives Considered

Monetate is more flexible than Adobe with a much better UI for testing and targeting. It is more cost effective than Certona, and gets higher average order lift than MyBuys for product recommendations.

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Director of E-Commerce, VF Sportswear

VF CorporationRetail, 501-1000 employees

View all 78 answers on this topic

We often use the Ion platform for building short-term marketing landing pages. It has a great interface for doing so, but is difficult to use as an A/B testing platform for already established traffic sources. It requires rerouting our traffic which is both inefficient and dangerous for us to do at the scale which we like to test. We're much more confident using Optimizely because we're simply modifying the existing experience rather than rerouting users to another website. And if something is not working right with a test, we can simply turn it off. I feel very safe deploying large-scale tests using Optimizely.

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Jeremy Bradford

Conversion Optimization Specialist

HomeAdvisorInternet, 1001-5000 employees

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Scalability

No score

No answers yet

No answers on this topic

Ask the community to sound off

Optimizely 7.2

Based on 32 answers

We have built various tests. Single and multiple variation tests, client and server side, etc. We did not find any scaling issues while building any of these.

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Emanuell Dan Minciu

Front End Developer

MoneySuperMarket.comInternet, 501-1000 employees

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Return on Investment

A positive impact on bounce rates.
A positive impact on Conversion rates.
Positive support for online growth.

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UX Co-ordinator

N Brown GroupRetail, 1001-5000 employees

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Increased click through rates from homepages for clients.
Improved conversion rates from product detail pages.
Tested category pages and increased conversions.

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Front-End Developer & Designer

Classy LlamaInternet, 11-50 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

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