What users are saying about
Top Rated
122 Ratings
Top Rated
391 Ratings
Top Rated
122 Ratings
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Score 9 out of 100
Top Rated
391 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Monetate

I've used different testing systems, and Monetate is simple-to-use. I've been able to train interns who'd previously had little experience, too. More complicated tests require web dev. I'd like to be able to "safely" shift and style elements in a WYSIWYG interface, but the interface provides most of what I want.
Anonymous | TrustRadius Reviewer

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Monetate
Optimizely
7.0
a/b experiment testing
Monetate
Optimizely
7.9
Split URL testing
Monetate
Optimizely
7.7
Multivariate testing
Monetate
Optimizely
7.4
Multi-page/funnel testing
Monetate
Optimizely
7.2
Cross-browser testing
Monetate
Optimizely
7.0
Mobile app testing
Monetate
Optimizely
6.2
Test significance
Monetate
Optimizely
6.8
Visual / WYSIWYG editor
Monetate
Optimizely
7.1
Advanced code editor
Monetate
Optimizely
6.5
Page surveys
Monetate
Optimizely
6.3
Visitor recordings
Monetate
Optimizely
7.1
Preview mode
Monetate
Optimizely
6.6
Test duration calculator
Monetate
Optimizely
6.1
Experiment scheduler
Monetate
Optimizely
7.8
Experiment workflow and approval
Monetate
Optimizely
6.9
Dynamic experiment activation
Monetate
Optimizely
7.4
Client-side tests
Monetate
Optimizely
7.4
Server-side tests
Monetate
Optimizely
6.7
Mutually exclusive tests
Monetate
Optimizely
6.2

Audience Segmentation & Targeting

Monetate
Optimizely
7.3
Standard visitor segmentation
Monetate
Optimizely
7.6
Behavioral visitor segmentation
Monetate
Optimizely
7.2
Traffic allocation control
Monetate
Optimizely
7.9
Website personalization
Monetate
Optimizely
6.7

Results and Analysis

Monetate
Optimizely
7.0
Heatmap tool
Monetate
Optimizely
6.6
Click analytics
Monetate
Optimizely
7.2
Scroll maps
Monetate
Optimizely
7.1
Form fill analysis
Monetate
Optimizely
6.5
Conversion tracking
Monetate
Optimizely
7.4
Goal tracking
Monetate
Optimizely
7.4
Test reporting
Monetate
Optimizely
7.5
Results segmentation
Monetate
Optimizely
7.0
CSV export
Monetate
Optimizely
6.5
Experiments results dashboard
Monetate
Optimizely
7.0

Pros

Monetate

  • You can test virtually ANYTHING on your website. Once you know what you're doing, it is really easy to upload assets and really customize the details of your test.
  • If you have multiple websites, you can keep all of your website tests separate - for example, we manage two separate brands, both which have 3 environments we can set up tests in: development, staging, and production environments. So, we can easily manage 6 separate test groups and store the various content in the proper section, very easily.
  • The design is really clean and easy to navigate. It is easy to organize and filter your experiments, you can tag them to make filtering a lot easier (especially when you have a bunch of experiments running at the same time), and the simple function of duplicating an experiment makes minor changes to a grand experiment SO much quicker.
  • The Monetate Inspector tool (I could be using the wrong word, sorry!) also allows you to far more easily identify the unique ID of an experiment so you can find it in Monetate and make any desired changes rather than sifting one by one through your various experiments trying to figure out which one you mean to edit.
Steffany Winkelmann | TrustRadius Reviewer

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble | TrustRadius Reviewer

Cons

Monetate

  • Monetate can be difficult to learn at first. I think having a clear way to access how-to guides or videos would help employees learn the tool faster.
  • A small criticism but Monetate doesn't allow you to delete any experiences. It can make the platform a bit messy because there are times where we practice creating experiences and now they can't be deleted.
Anonymous | TrustRadius Reviewer

Optimizely

  • Actual creation of an A/B test is confusing and difficult (like the differences between Pages vs URLs etc.).
  • Setting up a URL Redirect Experiment is so convoluted it seems like it's not even a feature Optimizely wants you to use. Instead, it's like I'm tricking Optimizely into alternating between 2 URLs. That really needs to be cleaned up as it would be very helpful.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Monetate

Monetate 8.2
Based on 24 answers
I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.
Anonymous | TrustRadius Reviewer

Optimizely

Optimizely 9.0
Based on 42 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford | TrustRadius Reviewer

Usability

Monetate

Monetate 7.5
Based on 15 answers
Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.
Anonymous | TrustRadius Reviewer

Optimizely

Optimizely 7.3
Based on 56 answers
Without a doubt, after 8 years using various different testing tools, Optimizely is by far the easiest to use. Feedback from developers and more technical teams has always been positive, mostly due to the code editor allowing for easy implementation along with the creation of advanced audience segments using advanced javascript. For business users and non-technical people, the wysiwig editor allows for smaller changes to be made quickly whilst somewhat educating the user on the types of code changes that are being made.
Ashley Smith | TrustRadius Reviewer

Reliability and Availability

Monetate

Monetate 10.0
Based on 1 answer
No answer on this topic is available.

Optimizely

Optimizely 9.0
Based on 10 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering | TrustRadius Reviewer

Performance

Monetate

Monetate 10.0
Based on 1 answer
No answer on this topic is available.

Optimizely

Optimizely 6.0
Based on 10 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley | TrustRadius Reviewer

Support Rating

Monetate

Monetate 8.2
Based on 16 answers
Monetate support team meets with use weekly, answers emails daily and promptly. They are proactive about getting answers for us when we need it and offering suggestions based on observations they have or learnings they want to share from other partners. Monetate's support is top notch.
Laura Santoki | TrustRadius Reviewer

Optimizely

Optimizely 9.1
Based on 28 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland | TrustRadius Reviewer

Online Training

Monetate

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 3.0
Based on 1 answer
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
Anonymous | TrustRadius Reviewer

Implementation Rating

Monetate

Monetate 8.4
Based on 4 answers
Make sure that your feeds into Monetate are thoroughly QA'd
Parker Block | TrustRadius Reviewer

Optimizely

Optimizely 8.0
Based on 22 answers
In retrospect:- I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.)- Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test.- Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Monetate

N/A This is my first time using a tool like this so I cannot compare however I don't see any need to try anything else. The team is helpful, the tool works and they resolve any concerns or issues when they do come up
Jenna Schweizer | TrustRadius Reviewer

Optimizely

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores | TrustRadius Reviewer

Scalability

Monetate

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 7.0
Based on 49 answers
Thus far, Optimizely's overall scalability has been great. Our organization has a white label business that continues to grow and we've had to build up our MarTech stack accordingly, which comes with scalability challenges - especially with the budget. This is something we need to monitor as we continue to grow.
Anonymous | TrustRadius Reviewer

Return on Investment

Monetate

  • In many cases we have seen high lift in test scenarios very quickly, which helped us to move these better improvements to product faster.
  • Monetate has also helped us to asses changes that won't work. There is less risk with Monetate when you can test a hypothesis out first.
Anonymous | TrustRadius Reviewer

Optimizely

  • Optimizely has had a tremendous positive impact on the ROI of our clients. Whether you're just starting your testing program and just want to get your feet wet with a few simple WYSIWYG tests, or you're ready to dive in to complex MVT test designs and Personalization Campaigns, Optimizely has everything you need to create, and maintain, a highly successful testing center.
Anonymous | TrustRadius Reviewer

Pricing Details

Monetate

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Monetate
9.5
Optimizely
8.9

Likelihood to Renew

Monetate
8.2
Optimizely
9.0

Usability

Monetate
7.5
Optimizely
7.3

Reliability and Availability

Monetate
10.0
Optimizely
9.0

Performance

Monetate
10.0
Optimizely
6.0

Support Rating

Monetate
8.2
Optimizely
9.1

In-Person Training

Monetate
10.0
Optimizely

Online Training

Monetate
Optimizely
3.0

Implementation Rating

Monetate
8.4
Optimizely
8.0

Scalability

Monetate
Optimizely
7.0

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