What users are saying about
Top Rated
122 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 122 reviews and ratings
Top Rated
391 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 391 reviews and ratings
Likelihood to Recommend
Monetate
I've used different testing systems, and Monetate is simple-to-use. I've been able to train interns who'd previously had little experience, too. More complicated tests require web dev. I'd like to be able to "safely" shift and style elements in a WYSIWYG interface, but the interface provides most of what I want.

Verified User
Project Manager in Marketing
Retail Company, 201-500 employeesOptimizely
Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Director of Conversion & Analytics
Western Governors UniversityHigher Education, 1001-5000 employees
Feature Rating Comparison
Testing and Experimentation
Monetate
—
Optimizely
7.0
a/b experiment testing
Monetate
—
Optimizely
7.9
Split URL testing
Monetate
—
Optimizely
7.7
Multivariate testing
Monetate
—
Optimizely
7.4
Multi-page/funnel testing
Monetate
—
Optimizely
7.2
Cross-browser testing
Monetate
—
Optimizely
7.0
Mobile app testing
Monetate
—
Optimizely
6.2
Test significance
Monetate
—
Optimizely
6.8
Visual / WYSIWYG editor
Monetate
—
Optimizely
7.1
Advanced code editor
Monetate
—
Optimizely
6.5
Page surveys
Monetate
—
Optimizely
6.3
Visitor recordings
Monetate
—
Optimizely
7.1
Preview mode
Monetate
—
Optimizely
6.6
Test duration calculator
Monetate
—
Optimizely
6.1
Experiment scheduler
Monetate
—
Optimizely
7.8
Experiment workflow and approval
Monetate
—
Optimizely
6.9
Dynamic experiment activation
Monetate
—
Optimizely
7.4
Client-side tests
Monetate
—
Optimizely
7.4
Server-side tests
Monetate
—
Optimizely
6.7
Mutually exclusive tests
Monetate
—
Optimizely
6.2
Audience Segmentation & Targeting
Monetate
—
Optimizely
7.3
Standard visitor segmentation
Monetate
—
Optimizely
7.6
Behavioral visitor segmentation
Monetate
—
Optimizely
7.2
Traffic allocation control
Monetate
—
Optimizely
7.9
Website personalization
Monetate
—
Optimizely
6.7
Results and Analysis
Monetate
—
Optimizely
7.0
Heatmap tool
Monetate
—
Optimizely
6.6
Click analytics
Monetate
—
Optimizely
7.2
Scroll maps
Monetate
—
Optimizely
7.1
Form fill analysis
Monetate
—
Optimizely
6.5
Conversion tracking
Monetate
—
Optimizely
7.4
Goal tracking
Monetate
—
Optimizely
7.4
Test reporting
Monetate
—
Optimizely
7.5
Results segmentation
Monetate
—
Optimizely
7.0
CSV export
Monetate
—
Optimizely
6.5
Experiments results dashboard
Monetate
—
Optimizely
7.0
Pros
Monetate
- You can test virtually ANYTHING on your website. Once you know what you're doing, it is really easy to upload assets and really customize the details of your test.
- If you have multiple websites, you can keep all of your website tests separate - for example, we manage two separate brands, both which have 3 environments we can set up tests in: development, staging, and production environments. So, we can easily manage 6 separate test groups and store the various content in the proper section, very easily.
- The design is really clean and easy to navigate. It is easy to organize and filter your experiments, you can tag them to make filtering a lot easier (especially when you have a bunch of experiments running at the same time), and the simple function of duplicating an experiment makes minor changes to a grand experiment SO much quicker.
- The Monetate Inspector tool (I could be using the wrong word, sorry!) also allows you to far more easily identify the unique ID of an experiment so you can find it in Monetate and make any desired changes rather than sifting one by one through your various experiments trying to figure out which one you mean to edit.
Email Marketing Analyst
PositecMarketing and Advertising, 51-200 employees
Optimizely
- Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
- I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
- Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
- In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Founder
Alec Dibble ConsultingInformation Technology and Services, 1-10 employees
Cons
Monetate
- Monetate can be difficult to learn at first. I think having a clear way to access how-to guides or videos would help employees learn the tool faster.
- A small criticism but Monetate doesn't allow you to delete any experiences. It can make the platform a bit messy because there are times where we practice creating experiences and now they can't be deleted.

Verified User
Employee in Product Management
Retail Company, 201-500 employeesOptimizely
- Actual creation of an A/B test is confusing and difficult (like the differences between Pages vs URLs etc.).
- Setting up a URL Redirect Experiment is so convoluted it seems like it's not even a feature Optimizely wants you to use. Instead, it's like I'm tricking Optimizely into alternating between 2 URLs. That really needs to be cleaned up as it would be very helpful.

Verified User
Analyst in Product Management
Internet Company, 51-200 employeesLikelihood to Renew
Monetate
Monetate 8.2
Based on 24 answers
I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.

Verified User
Manager in Corporate
Retail Company, 10,001+ employeesOptimizely
Optimizely 9.0
Based on 42 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Conversion Optimization Specialist
HomeAdvisorInternet, 1001-5000 employees
Usability
Monetate
Monetate 7.5
Based on 15 answers
Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.

Verified User
Manager in Other
Apparel & Fashion Company, 10,001+ employeesOptimizely
Optimizely 7.3
Based on 56 answers
Without a doubt, after 8 years using various different testing tools, Optimizely is by far the easiest to use. Feedback from developers and more technical teams has always been positive, mostly due to the code editor allowing for easy implementation along with the creation of advanced audience segments using advanced javascript. For business users and non-technical people, the wysiwig editor allows for smaller changes to be made quickly whilst somewhat educating the user on the types of code changes that are being made.
CRO Manager
Ted BakerApparel & Fashion, 1001-5000 employees
Reliability and Availability
Monetate
Monetate 10.0
Based on 1 answer
No answer on this topic is available.
Optimizely
Optimizely 9.0
Based on 10 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Analytics Architect
Blue State DigitalMarketing and Advertising, 51-200 employees
Performance
Monetate
Monetate 10.0
Based on 1 answer
No answer on this topic is available.
Optimizely
Optimizely 6.0
Based on 10 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Manager - Analytics and Optimization
Rosetta1001-5000 employees
Support Rating
Monetate
Monetate 8.2
Based on 16 answers
Monetate support team meets with use weekly, answers emails daily and promptly. They are proactive about getting answers for us when we need it and offering suggestions based on observations they have or learnings they want to share from other partners. Monetate's support is top notch.
Marketing Manager - Internal Channel, Testing and Personalization
Walgreens.comRetail, 10,001+ employees
Optimizely
Optimizely 9.1
Based on 28 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Web Content Specialist / Technical Lead
In The Swim Discount Pool Supplies & EquipmentChemicals, 201-500 employees
Online Training
Monetate
No score
No answers yet
No answers on this topic
Optimizely
Optimizely 3.0
Based on 1 answer
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).

Verified User
Analyst in Other
10,001+ employeesImplementation Rating
Monetate
Monetate 8.4
Based on 4 answers
Make sure that your feeds into Monetate are thoroughly QA'd
Director of E-Commerce, VF Sportswear
VF CorporationRetail, 501-1000 employees
Optimizely
Optimizely 8.0
Based on 22 answers
In retrospect:- I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.)- Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test.- Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.

Verified User
Director in Information Technology
Entertainment Company, 51-200 employeesAlternatives Considered
Monetate
N/A This is my first time using a tool like this so I cannot compare however I don't see any need to try anything else. The team is helpful, the tool works and they resolve any concerns or issues when they do come up
Senior Online Merchandiser
Sur La TableRetail, 1001-5000 employees
Optimizely
I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Chief Creative Officer + Founder
Bad AgencyMarketing and Advertising, 1-10 employees
Scalability
Monetate
No score
No answers yet
No answers on this topic
Optimizely
Optimizely 7.0
Based on 49 answers
Thus far, Optimizely's overall scalability has been great. Our organization has a white label business that continues to grow and we've had to build up our MarTech stack accordingly, which comes with scalability challenges - especially with the budget. This is something we need to monitor as we continue to grow.

Verified User
Manager in Marketing
Internet Company, 51-200 employeesReturn on Investment
Monetate
- In many cases we have seen high lift in test scenarios very quickly, which helped us to move these better improvements to product faster.
- Monetate has also helped us to asses changes that won't work. There is less risk with Monetate when you can test a hypothesis out first.

Verified User
Project Manager in Marketing
Apparel & Fashion Company, 1001-5000 employeesOptimizely
- Optimizely has had a tremendous positive impact on the ROI of our clients. Whether you're just starting your testing program and just want to get your feet wet with a few simple WYSIWYG tests, or you're ready to dive in to complex MVT test designs and Personalization Campaigns, Optimizely has everything you need to create, and maintain, a highly successful testing center.

Verified User
Analyst in Other
Internet Company, 51-200 employeesPricing Details
Monetate
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Optimizely
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No