Monetate vs Optimizely

• Monetate does well with showing us the impact of a test in a clear, detailed way. There are many different tests that can be done in Monetate and the results can be broken down by conversion, bounce rate, add to cart rate etc. This has helped us create the best possible experience for our customers.
• Monetate has tons of variety of different ways you can optimize a website. From badging, product cross-sells, navigation changes and product changes, it's now easy to completely change a portion of the website without having to go to IT for help.
• Monetate saves and archives all tests, even after they are completed. It's nice to have the option to look at what we did the past month or year and have the results saved as well.

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• Quick and easy test setup if you've got the html/css changes ready to go.
• Detailed analytics, providing all sorts of quality information such as totals vs uniques.
• Support always picks up the phone right away! Great with answering your questions and often also give suggestions on better ways to test

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• There seems to be very limited targeting options in Open-time Email. Onsite content has much more robust options in targeting.
• Our rep and platform consultant aren't as responsive to questions and insights as we hoped they would be. We expect answers from them within the same day and sometimes it's days before I have to follow-up on where this is at.
• There are limitations on measuring the true success of personalized emails. The only email analytics you see in the UI are on the clicks on the Monetate creative. We would like to know whether someone saw the personalized content and then clicked in the header or footer in the email template. Unfortunately there's no way to achieve that in Monetate. You would have to utilize your ESP to A/B test and determine the true success of a personalized email.

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• Please add more APIs for exporting data and integrate into a data warehouse so that we could perform our own analytics!
• The Optimizely script sometimes slows page loading time.
• It would be nice to be able to auto-pause experiments at a particular time.

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• Positive ROI
• Enhanced Site Flexibility
• Enhanced Marketing Efforts

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• Positive: ROI is high. We started seeing results based on A/B testing within a month and with personalization within two months.
• Negative: While it is easy to use and implement, there is a learning curve that requires testing and some reading/video watching to full utilize the tool.
• Negative: Our mobile performance did see a slight dip in traffic and increase in bounce rate as we encountered glitches on mobile.

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