Sitecore Send vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Sitecore Send
Score 9.9 out of 10
N/A
Sitecore Send, formerly Moosend, is an email marketing platform featuring drag and drop editor and templates for newsletters, automated workflow, mailing list management with custom fields and advanced segmentation, and personalized content.
$10
Per Subscriber
Twilio SendGrid
Score 7.4 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
Sitecore SendTwilio SendGrid
Editions & Modules
Starting Price
$10.00
Per Subscriber
Maximum Price
$760.00
Per Subscriber
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
Sitecore SendTwilio SendGrid
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Sitecore SendTwilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Sitecore Send
8.2
9 Ratings
1% above category average
Twilio SendGrid
7.7
46 Ratings
5% below category average
WYSIWYG email editor8.69 Ratings7.733 Ratings
Dynamic content7.78 Ratings7.936 Ratings
Ability to test dynamic content7.68 Ratings8.034 Ratings
Landing pages9.07 Ratings7.522 Ratings
A/B testing8.76 Ratings8.526 Ratings
Mobile optimization8.58 Ratings9.034 Ratings
Email deliverability reporting8.99 Ratings7.546 Ratings
List management9.19 Ratings5.940 Ratings
Triggered drip sequences5.46 Ratings7.520 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Sitecore Send
9.0
8 Ratings
15% above category average
Twilio SendGrid
8.0
46 Ratings
4% above category average
Dashboards9.08 Ratings8.544 Ratings
Standard reports8.98 Ratings8.544 Ratings
Custom reports9.26 Ratings7.028 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Sitecore Send
8.0
6 Ratings
6% below category average
Twilio SendGrid
9.1
8 Ratings
7% above category average
URL Validation8.96 Ratings9.38 Ratings
Link Tracking9.26 Ratings9.08 Ratings
Image Validation8.96 Ratings9.07 Ratings
Inbox Display9.15 Ratings9.38 Ratings
Email Accessibility Tools8.86 Ratings9.08 Ratings
Spelling and Grammar Check1.15 Ratings8.66 Ratings
Spam Testing9.06 Ratings9.38 Ratings
Email Previews9.16 Ratings9.08 Ratings
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Sitecore SendTwilio SendGrid
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User Ratings
Sitecore SendTwilio SendGrid
Likelihood to Recommend
8.3
(9 ratings)
5.5
(57 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(1 ratings)
Usability
-
(0 ratings)
1.0
(4 ratings)
Support Rating
-
(0 ratings)
3.0
(9 ratings)
User Testimonials
Sitecore SendTwilio SendGrid
Likelihood to Recommend
Sitecore
In my opinion, for content sites such as blogs and magazines, Moosend is highly recommended. For ecommerce sites, not recommended as SMS marketing feature not added with Moosend.
Read full review
Twilio
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
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Pros
Sitecore
  • Moosend is the best application to trace the business development and to create ideas through email marketing
  • This tool is helpful in the atomization of developments on a certain level
  • It promotes business opportunities in the market with innovation and ideas
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Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
Read full review
Cons
Sitecore
  • If you have more than 1000 subscribers you will be required to upgrade to the Pro plan.
  • Free plan users have limited customer support.
Read full review
Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
Read full review
Usability
Sitecore
No answers on this topic
Twilio
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Read full review
Support Rating
Sitecore
No answers on this topic
Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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Alternatives Considered
Sitecore
Moosend is known as more of an industry standard than BuzzStream (which is a more budget tool), and it shows. BuzzStream has clearly cut corners in areas of usability and general UI, where Moosend, on the other hand, seems to have done it right from the beginning. Moosend is so much less clunky than the other tools we evaluated.
Read full review
Twilio
If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
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Return on Investment
Sitecore
  • Moosend is quite affordable (500,000 emails for $500), so it's easy to see an ROI. It only takes a few recipients converting to make a campaign worth the spend.
Read full review
Twilio
  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
Read full review
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