Likelihood to Recommend They have the lowest eCPM of any network. We're using them based on their team's advice, thus their eCPM isn't quite as high as their benchmarks. Since MoPub was retired, we have not seen the same eCPMs as previously, particularly in the US, which was their primary market.
Read full review Pros Easy to use platfrom. You can set up QPS management system on your own. They have MoPub Analytics to get inventory stats. Their AM team is very supportive. Read full review The Sharethrough ad placement was done in a native format that is easy to blend in with the other web content. We designed our ad to make sure it provides a fun informative experience to our customer while selling some of the services. Advertisers can use Sharethrough to communicate with customers in a way that other ad channels can't. As advertisers we encourage clients to use content that is interesting to customers instead of just carrying a heavy sales message. Read full review Cons Not a lot of inventory in the EMEA region. Not a lot of high impact formats. Mainly banners and not a lot of interstitials and videos. Reporting tools not very advanced. You can't get a lot of granular details from the tool. Read full review We can use the sharethrough space to create a fun message for customer, however, we always had trouble finding the landing page to take people to. Not every client has enough budget to create a new landing page for every campaign. If Sharethrough allowed for landing page support at a low cost, that would be great. Another problem was that the placement of the ads were mostly random (at least that's what I was told at the time) It's hard to control where our ad would show up. It is possible that our ad message may be inappropriate with the rest of the content. For example, if this was placed at a news channel, we wouldn't want to have our funny message right next to tragic stories. Read full review Usability MoPub is a great SSP. It is a trusted partner that can help you scale campaigns as well as educate the client about the benefits of programmatic advertising. They have a lot of inventory and a great support team. I wouldn't say they are perfect because reporting is not very good and some billing issues are not as transparent as they should be.
Read full review Support Rating MoPub's support is really good. Their team is knowledgeable on their product and the programmatic ecosystem in general and they are very helpful. The only 2 things that I would point out would be that their response times are not very fast and that there is a lot of rotation on the account management team.
Read full review Alternatives Considered We've been attempting to make AppLovin Max perform the same way as MoPub had for us. The value we get from AppLovin Max differs from the ROI we get from other mediation platforms. We keep convincing ourselves that AppLovin Max will eventually function similarly to MoPub.
Read full review The difference between Sharethrough and the other channels is that Sharethrough allows for a better story telling experience with the multi page carousel experience. We used all the different channels for different types of messages and needs.
Read full review Return on Investment CPMs are very low compared to other mediation partners which has caused a negative impact on our revenue Read full review ScreenShots