What users are saying about
6 Ratings
1 Ratings
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.3 out of 100
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.3 out of 100

Likelihood to Recommend

MoPub

MoPub is perfect for US in app campaigns. They are able to offer inventory worldwide, but clearly the US is their home turf and the place where they feel most comfortable. They work well for performance campaigns, but I would not use them for branding purposes. They are very responsive and keep improving their product offering to stay competitive.
Gabriela Band | TrustRadius Reviewer

Sharethrough

No answer on this topic is available.

Pros

MoPub

  • Vast network of publishers, from different verticals
  • Low CPMs which translate into good CPAs
  • Great support team, always eager to help
Anonymous | TrustRadius Reviewer

Sharethrough

  • The Sharethrough ad placement was done in a native format that is easy to blend in with the other web content. We designed our ad to make sure it provides a fun informative experience to our customer while selling some of the services.
  • Advertisers can use Sharethrough to communicate with customers in a way that other ad channels can't.
  • As advertisers we encourage clients to use content that is interesting to customers instead of just carrying a heavy sales message.
Anonymous | TrustRadius Reviewer

Cons

MoPub

  • Their take rate is not transparent, its unclear the margin percentage.
  • Not a lot of premium publishers on the platfrom, mostly gaming.
  • Discrepancies keep arising between impressions served and billing numbers.
Gabriela Band | TrustRadius Reviewer

Sharethrough

  • We can use the sharethrough space to create a fun message for customer, however, we always had trouble finding the landing page to take people to. Not every client has enough budget to create a new landing page for every campaign. If Sharethrough allowed for landing page support at a low cost, that would be great.
  • Another problem was that the placement of the ads were mostly random (at least that's what I was told at the time) It's hard to control where our ad would show up. It is possible that our ad message may be inappropriate with the rest of the content. For example, if this was placed at a news channel, we wouldn't want to have our funny message right next to tragic stories.
Anonymous | TrustRadius Reviewer

Usability

MoPub

MoPub 8.0
Based on 1 answer
MoPub is a great SSP. It is a trusted partner that can help you scale campaigns as well as educate the client about the benefits of programmatic advertising. They have a lot of inventory and a great support team. I wouldn't say they are perfect because reporting is not very good and some billing issues are not as transparent as they should be.
Anonymous | TrustRadius Reviewer

Sharethrough

No score
No answers yet
No answers on this topic

Support Rating

MoPub

MoPub 8.0
Based on 3 answers
MoPub's support is really good. Their team is knowledgeable on their product and the programmatic ecosystem in general and they are very helpful. The only 2 things that I would point out would be that their response times are not very fast and that there is a lot of rotation on the account management team.
Gabriela Band | TrustRadius Reviewer

Sharethrough

No score
No answers yet
No answers on this topic

Alternatives Considered

MoPub

MoPub is an SSP that can help you explain the benefits (and hurdles) of programmatic advertising to the client and that is a big help in markets that are not very developed. Other exchanges are too big and they don't put a lot of focus on customer service but MoPub is different and that is very important for us.
Anonymous | TrustRadius Reviewer

Sharethrough

The difference between Sharethrough and the other channels is that Sharethrough allows for a better story telling experience with the multi page carousel experience. We used all the different channels for different types of messages and needs.
Anonymous | TrustRadius Reviewer

Return on Investment

MoPub

  • CPMs are low, CPC are low as well and that increases margin.
  • Take rates are high, reducing ROI
  • It has given us a lot of reach, thus allowing us to complete and deliver existing budgets and win more budgets.
Gabriela Band | TrustRadius Reviewer

Sharethrough

No answers on this topic

Pricing Details

MoPub

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sharethrough

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Add comparison