What users are saying about
6 Ratings
4 Ratings
6 Ratings
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Score 7.3 out of 100
4 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

MoPub

MoPub is perfect for US in app campaigns. They are able to offer inventory worldwide, but clearly the US is their home turf and the place where they feel most comfortable. They work well for performance campaigns, but I would not use them for branding purposes. They are very responsive and keep improving their product offering to stay competitive.
Gabriela Band | TrustRadius Reviewer

Smaato

Smaato is very well suited for user acquisition and retargeting companies. Their overlap in terms of audiences and publishers with other exchanges is very limited, which makes it a great alternative when you need to scale a campaign and want to maintain your frequency cap. They work very well in branding campaigns as well as performance campaigns.
Gabriela Band | TrustRadius Reviewer

Pros

MoPub

  • Vast network of publishers, from different verticals
  • Low CPMs which translate into good CPAs
  • Great support team, always eager to help
Anonymous | TrustRadius Reviewer

Smaato

  • Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration.
  • Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato.
  • Payments are always on time and they have a responsive financial team that is helpful in answering any questions.
  • Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service.
Julian Salinas | TrustRadius Reviewer

Cons

MoPub

  • Their take rate is not transparent, its unclear the margin percentage.
  • Not a lot of premium publishers on the platfrom, mostly gaming.
  • Discrepancies keep arising between impressions served and billing numbers.
Gabriela Band | TrustRadius Reviewer

Smaato

  • Inventory can be a bit pricey in competitive markets like the US.
  • Reporting dashboard is limited, needs work.
  • They don't offer a lof of transparency about margins over media cost.
Gabriela Band | TrustRadius Reviewer

Usability

MoPub

MoPub 8.0
Based on 1 answer
MoPub is a great SSP. It is a trusted partner that can help you scale campaigns as well as educate the client about the benefits of programmatic advertising. They have a lot of inventory and a great support team. I wouldn't say they are perfect because reporting is not very good and some billing issues are not as transparent as they should be.
Anonymous | TrustRadius Reviewer

Smaato

Smaato 8.0
Based on 1 answer
Smaato has a UI where you can control your line items on the traffic you want to receive. That is a key unique selling point that other SSPs don't offer. Most of the items that you will need like reporting can be done on a self serve manner and that is a big plus, specifically for changes that need to happen really fast and you don't need to deal with account managers that may take some time to answer emails.
Gabriela Band | TrustRadius Reviewer

Support Rating

MoPub

MoPub 8.0
Based on 3 answers
MoPub's support is really good. Their team is knowledgeable on their product and the programmatic ecosystem in general and they are very helpful. The only 2 things that I would point out would be that their response times are not very fast and that there is a lot of rotation on the account management team.
Gabriela Band | TrustRadius Reviewer

Smaato

Smaato 7.0
Based on 1 answer
Smaato's account management team is very professional. They are quite fast in terms of customer support, which is very helpful. One item that stands out is that they are willing to understand what you need for each campaign and what is the best way to move forward. They don't just jump quickly into trying to upsell more of Smaato's products (audiences, data) like other SSPs do.
Gabriela Band | TrustRadius Reviewer

Alternatives Considered

MoPub

MoPub is an SSP that can help you explain the benefits (and hurdles) of programmatic advertising to the client and that is a big help in markets that are not very developed. Other exchanges are too big and they don't put a lot of focus on customer service but MoPub is different and that is very important for us.
Anonymous | TrustRadius Reviewer

Smaato

With over 20 demand partners in our stack, Smaato is in the top 5
Julian Salinas | TrustRadius Reviewer

Return on Investment

MoPub

  • CPMs are low, CPC are low as well and that increases margin.
  • Take rates are high, reducing ROI
  • It has given us a lot of reach, thus allowing us to complete and deliver existing budgets and win more budgets.
Gabriela Band | TrustRadius Reviewer

Smaato

  • Increased overall revenue
  • Strong demand pool
  • Easy reporting
Julian Salinas | TrustRadius Reviewer

Pricing Details

MoPub

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Smaato

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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