What users are saying about
2 Ratings
7 Ratings
2 Ratings
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Score 9.5 out of 100
7 Ratings
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Score 7.1 out of 100

Likelihood to Recommend

Movable Ink

I think Movable Ink is a great tool if a brand is very deal/promotion heavy and aims to differentiate itself from competitors. With the 3 brands I've worked with, this was very effective and also provided our creative team with extra tools to aid in differentiating campaigns.In addition with brands that have differentiated products/services by location - it is also very effective. With brands that have retail locations or different offers in different locales it is very helpful to differentiate content by location.
Anonymous | TrustRadius Reviewer

NewsCred

Well-suited to large company blogs, like our company, a global SaaS. We have various blogs, in various languages, that use NewsCred to update to all our respective blogs. It's a great way to silo our different blog content, but also to peep at each other's content to repost to respective blogs. NewsCred is awesome in this context, but wouldn't be as useful to a one-person shop that only publishes original brand content. The platform is also great for organizations that need to supplement content with freelance writers and syndicated posts.
Mai Le | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Movable Ink
8.0
NewsCred
6.9
Ideation
Movable Ink
7.0
NewsCred
5.1
Approval workflows
Movable Ink
9.0
NewsCred
6.1
Content collaboration
Movable Ink
8.0
NewsCred
9.9
Content calendar
Movable Ink
NewsCred
8.0
Network for content licensing/production
Movable Ink
NewsCred
5.2

Content Publishing

Movable Ink
9.3
NewsCred
6.5
Content hub
Movable Ink
10.0
NewsCred
6.1
Content distribution
Movable Ink
9.0
NewsCred
10.0
Content automation
Movable Ink
9.0
NewsCred
5.1
Forms / Gated content
Movable Ink
NewsCred
3.0
Embedded CTAs
Movable Ink
NewsCred
8.0
Content promotion
Movable Ink
NewsCred
7.1

Content Reporting & Analytics

Movable Ink
9.0
NewsCred
5.6
Audience profiling and targeting
Movable Ink
10.0
NewsCred
8.2
Closed-loop tracking and reporting
Movable Ink
9.0
NewsCred
5.1
Content performance analytics
Movable Ink
9.0
NewsCred
6.1
Campaign optimization dashboard
Movable Ink
8.0
NewsCred
4.2
Competitive analytics
Movable Ink
NewsCred
4.3

Pros

Movable Ink

  • Clean and easy to use, user interface and short ramp up time required to implement within email service providers
  • Email use cases are helpful to take personalization in email to the next level, they can help a brands emails stand out vs. competitors in some scenarios.
  • The platform is flexible to work with various ESPs; I've personally used Movable Ink with 3 platforms and have seen no issues.
Anonymous | TrustRadius Reviewer

NewsCred

  • The UI is intuitive and easy for users to navigate, and also easy for me to manage.
  • NewsCred constantly rolls out great new features that solve user pain, like Track Changes, Version History and automated suggestions for posts to create and boost based on their performance.
  • Support is very helpful when anything goes wrong, and the account reps are very proactive in gathering feedback about needed features.
Tommy Stubblefield | TrustRadius Reviewer

Cons

Movable Ink

  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
Anonymous | TrustRadius Reviewer

NewsCred

  • Too basic
  • Limited functionality
  • Unorganized
Anonymous | TrustRadius Reviewer

Support Rating

Movable Ink

No score
No answers yet
No answers on this topic

NewsCred

NewsCred 8.0
Based on 1 answer
The NewsCred team is very responsive and helpful with any technical issues.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Movable Ink

Liveclicker was a competitor that I've analyzed in the past. They honestly have almost all of the same features. I think movable ink was a little stronger with their account management support
Anonymous | TrustRadius Reviewer

NewsCred

NewsCred competes with Contently for content management and syndicated content/freelance writers. The interface for NewsCred is much prettier than Contently and they have a more robust platform for all things content marketing. I haven't delved much further into NewsCred competitors.
Mai Le | TrustRadius Reviewer

Return on Investment

Movable Ink

  • Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
  • Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.
Anonymous | TrustRadius Reviewer

NewsCred

  • The analytics enables us to much more quickly and accurately determine which of our content is producing high levels of engagement.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Movable Ink

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

NewsCred

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Movable Ink
9.0
NewsCred
7.1

Support Rating

Movable Ink
NewsCred
8.0

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