Movable Ink vs. Optimizely Content Management System

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Movable Ink
Score 7.7 out of 10
N/A
The Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.N/A
Optimizely Content Management System
Score 8.7 out of 10
N/A
Optimizely Content Management System (CMS) is used to deliver digital experiences across channels and devices with a marketer-friendly interface, AI-generated insights that drive real-time personalization, and flexible content delivery options—including headless delivery.N/A
Pricing
Movable InkOptimizely Content Management System
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Movable InkOptimizely Content Management System
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsContact vendor for pricing information.
More Pricing Information
Community Pulse
Movable InkOptimizely Content Management System
Top Pros
Top Cons
Features
Movable InkOptimizely Content Management System
Content Creation
Comparison of Content Creation features of Product A and Product B
Movable Ink
9.2
4 Ratings
14% above category average
Optimizely Content Management System
-
Ratings
Ideation9.03 Ratings00 Ratings
Approval workflows10.02 Ratings00 Ratings
Content collaboration9.02 Ratings00 Ratings
Content calendar10.03 Ratings00 Ratings
Network for content licensing/production8.01 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Movable Ink
9.3
4 Ratings
14% above category average
Optimizely Content Management System
-
Ratings
Content hub9.04 Ratings00 Ratings
Forms / Gated content9.01 Ratings00 Ratings
Embedded CTAs10.03 Ratings00 Ratings
Content distribution9.04 Ratings00 Ratings
Content promotion10.02 Ratings00 Ratings
Content automation9.04 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Movable Ink
9.4
4 Ratings
19% above category average
Optimizely Content Management System
-
Ratings
Audience profiling and targeting9.04 Ratings00 Ratings
Closed-loop tracking and reporting10.03 Ratings00 Ratings
Content performance analytics9.04 Ratings00 Ratings
Campaign optimization dashboard10.04 Ratings00 Ratings
Competitive analytics9.02 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Movable Ink
-
Ratings
Optimizely Content Management System
8.5
120 Ratings
6% above category average
Role-based user permissions00 Ratings8.5120 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Movable Ink
-
Ratings
Optimizely Content Management System
8.1
118 Ratings
5% above category average
API00 Ratings7.9113 Ratings
Internationalization / multi-language00 Ratings8.287 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Movable Ink
-
Ratings
Optimizely Content Management System
7.6
136 Ratings
0% below category average
WYSIWYG editor00 Ratings7.7126 Ratings
Code quality / cleanliness00 Ratings7.8115 Ratings
Admin section00 Ratings7.9124 Ratings
Page templates00 Ratings8.0124 Ratings
Library of website themes00 Ratings6.662 Ratings
Mobile optimization / responsive design00 Ratings7.9119 Ratings
Publishing workflow00 Ratings8.1124 Ratings
Form generator00 Ratings6.989 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Movable Ink
-
Ratings
Optimizely Content Management System
7.6
127 Ratings
4% above category average
Content taxonomy00 Ratings8.1117 Ratings
SEO support00 Ratings7.6118 Ratings
Bulk management00 Ratings7.099 Ratings
Availability / breadth of extensions00 Ratings7.7101 Ratings
Community / comment management00 Ratings7.882 Ratings
Best Alternatives
Movable InkOptimizely Content Management System
Small Businesses
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Score 8.7 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
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Score 8.7 out of 10
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User Ratings
Movable InkOptimizely Content Management System
Likelihood to Recommend
10.0
(4 ratings)
8.7
(161 ratings)
Likelihood to Renew
-
(0 ratings)
9.5
(30 ratings)
Usability
-
(0 ratings)
8.0
(30 ratings)
Availability
-
(0 ratings)
9.2
(4 ratings)
Support Rating
-
(0 ratings)
10.0
(6 ratings)
Online Training
-
(0 ratings)
10.0
(4 ratings)
Implementation Rating
-
(0 ratings)
6.4
(2 ratings)
User Testimonials
Movable InkOptimizely Content Management System
Likelihood to Recommend
Movable Ink
Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier. If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
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Optimizely
Well suited to an organisation who wants a real presence and a superior customer experience when visiting your website. Very modern look and feel and is great for hosting videos and specialist graphics. It is hard to fault the product and it is up there amongst the best in the market
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Pros
Movable Ink
  • Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
  • Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
  • Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
  • User Friendly--Easy to build within apps for those who aren't graphic designers.
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Optimizely
  • A centralized UI to maintain multiple websites using a common entry point.
  • Page types and blocks that can be highly customized using .NET code, but at the same time allows checks and validations when being created by Marketing/Content Users.
  • A very good set of extra libraries/add-ons that allows to expand website functionality in a very short period of time (Content APIs, Personalization, A/B Testing, Social)
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Cons
Movable Ink
  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
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Optimizely
  • On the technical side, Spire is all built on React Redux, so there's a React framework and then Optimizely built their own framework on top of that React implementation, which is, I'd say customized and non-standard. So learning that as a developer is usually a four to five month learning curve. So that is a con where it's not a standard React redux implementation.
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Likelihood to Renew
Movable Ink
No answers on this topic
Optimizely
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
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Usability
Movable Ink
No answers on this topic
Optimizely
The Opti CMS is pretty easy to use once you get used to it. Setting up the experience editor takes some time and difficult to follow and do in a group setting. We found working one on one or in smaller groups works better
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Reliability and Availability
Movable Ink
No answers on this topic
Optimizely
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
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Support Rating
Movable Ink
No answers on this topic
Optimizely
I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
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Online Training
Movable Ink
No answers on this topic
Optimizely
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
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Implementation Rating
Movable Ink
No answers on this topic
Optimizely
I was not fully involved.
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Alternatives Considered
Movable Ink
Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.
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Optimizely
Optimizely CMS is part of a more composable suite when it comes to DXPs. With that, some other systems like Sitecore Experience Platform are monoliths, which makes the development and maintenance of those products fairly complex (this includes system architecture). In our experience, Optimizely makes it simpler to implement solutions in a rapid manner and "tack on" additional products if needed as organizations grow and are able to leverage that functionality.
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Return on Investment
Movable Ink
  • Email performance has greatly increased overall
  • Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward
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Optimizely
  • The positive is on ROI as we can get more done without needing to go through 3rd party or know Code to create and add content.
  • Workflows could use improvement. I don't know that there are workflows that I'm aware of.
  • Make it easier to connect to 3rd party software like Hubspot, Magento, email services, etc.
Read full review
ScreenShots

Movable Ink Screenshots

Screenshot of Movable Ink

Optimizely Content Management System Screenshots

Screenshot of Marketer-Friendly Interface: A low/no-code interface lets content editors manage their day-to-day.Screenshot of On-page & in-context editing: Content can be created and edited with a full view into how it appears, wherever it's published.Screenshot of Drag-and-drop layouts: Layouts and drag-and-drop functionality to test creative limits.Screenshot of Content TypesScreenshot of DashboardScreenshot of Templates