2 Ratings
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Score 9.5 out of 100
35 Ratings
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Score 8 out of 100

Likelihood to Recommend

Movable Ink

I think Movable Ink is a great tool if a brand is very deal/promotion heavy and aims to differentiate itself from competitors. With the 3 brands I've worked with, this was very effective and also provided our creative team with extra tools to aid in differentiating campaigns.In addition with brands that have differentiated products/services by location - it is also very effective. With brands that have retail locations or different offers in different locales it is very helpful to differentiate content by location.
Anonymous | TrustRadius Reviewer

Oracle Content Marketing (Compendium), legacy

Oracle is great for a very basic blog. The look of ours was designed and built on the back end/code side, so I'm not sure if there are a lot of clean, modern templates like you see in a lot of blogs today to choose from or not. It has been great having a number of authors who can write content directly in the platform and then submit it to our content managers for scheduling and publishing. I think the biggest issue people may have with it is the look of the interface. It needs an update.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Movable Ink
8.0
Oracle Content Marketing (Compendium), legacy
7.2
Ideation
Movable Ink
7.0
Oracle Content Marketing (Compendium), legacy
6.3
Approval workflows
Movable Ink
9.0
Oracle Content Marketing (Compendium), legacy
9.0
Content collaboration
Movable Ink
8.0
Oracle Content Marketing (Compendium), legacy
7.6
Content calendar
Movable Ink
Oracle Content Marketing (Compendium), legacy
7.4
Network for content licensing/production
Movable Ink
Oracle Content Marketing (Compendium), legacy
5.5

Content Publishing

Movable Ink
9.3
Oracle Content Marketing (Compendium), legacy
6.6
Content hub
Movable Ink
10.0
Oracle Content Marketing (Compendium), legacy
6.5
Content distribution
Movable Ink
9.0
Oracle Content Marketing (Compendium), legacy
7.2
Content automation
Movable Ink
9.0
Oracle Content Marketing (Compendium), legacy
6.7
Forms / Gated content
Movable Ink
Oracle Content Marketing (Compendium), legacy
6.1
Embedded CTAs
Movable Ink
Oracle Content Marketing (Compendium), legacy
7.1
Content promotion
Movable Ink
Oracle Content Marketing (Compendium), legacy
6.1

Content Reporting & Analytics

Movable Ink
9.0
Oracle Content Marketing (Compendium), legacy
6.6
Audience profiling and targeting
Movable Ink
10.0
Oracle Content Marketing (Compendium), legacy
6.1
Closed-loop tracking and reporting
Movable Ink
9.0
Oracle Content Marketing (Compendium), legacy
6.1
Content performance analytics
Movable Ink
9.0
Oracle Content Marketing (Compendium), legacy
8.1
Campaign optimization dashboard
Movable Ink
8.0
Oracle Content Marketing (Compendium), legacy
6.4
Competitive analytics
Movable Ink
Oracle Content Marketing (Compendium), legacy
6.3

Pros

Movable Ink

  • Clean and easy to use, user interface and short ramp up time required to implement within email service providers
  • Email use cases are helpful to take personalization in email to the next level, they can help a brands emails stand out vs. competitors in some scenarios.
  • The platform is flexible to work with various ESPs; I've personally used Movable Ink with 3 platforms and have seen no issues.
Anonymous | TrustRadius Reviewer

Oracle Content Marketing (Compendium), legacy

  • Permission levels are also nice so a random user cannot just post without a certain level of access.
  • I also like being able to update the code if necessary.
  • It's easy for users to access and write, and there's a nice workflow to review any content before it gets published.
Anonymous | TrustRadius Reviewer

Cons

Movable Ink

  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
Anonymous | TrustRadius Reviewer

Oracle Content Marketing (Compendium), legacy

  • Templates are a good thing, but hard to set up and require a lot of work. (Other Oracle tools are more user-friendly when it comes to template design.)
  • While they did a good job updating the interface, I still believe more work can be done to make it more user-friendly.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Movable Ink

No score
No answers yet
No answers on this topic

Oracle Content Marketing (Compendium), legacy

Oracle Content Marketing (Compendium), legacy 8.0
Based on 1 answer
Easy to use, and supporting several permutations, the CM suite is an excellent solution for a mid to large size business. It's meant to be used by a team, and the functionality can work across websites and landing pages. There's also the high benefit of translation management, providing support for localized products.
Anonymous | TrustRadius Reviewer

Usability

Movable Ink

No score
No answers yet
No answers on this topic

Oracle Content Marketing (Compendium), legacy

Oracle Content Marketing (Compendium), legacy 10.0
Based on 1 answer
It has never been down since we have used this software.
Anonymous | TrustRadius Reviewer

Support Rating

Movable Ink

No score
No answers yet
No answers on this topic

Oracle Content Marketing (Compendium), legacy

Oracle Content Marketing (Compendium), legacy 10.0
Based on 2 answers
To be perfectly honest, every one of my concerns and problems has been handled by the support team in a very timely manner. If they could not fix my issue they assured me it be addressed in future updates.
Anonymous | TrustRadius Reviewer

Implementation Rating

Movable Ink

No score
No answers yet
No answers on this topic

Oracle Content Marketing (Compendium), legacy

Oracle Content Marketing (Compendium), legacy 6.0
Based on 2 answers
Don't forget about customer service once you have a closed the sale with a customer. Oracle seemed to not care about our needs/timeline after we gave them our Purchase Order
Anonymous | TrustRadius Reviewer

Alternatives Considered

Movable Ink

Liveclicker was a competitor that I've analyzed in the past. They honestly have almost all of the same features. I think movable ink was a little stronger with their account management support
Anonymous | TrustRadius Reviewer

Oracle Content Marketing (Compendium), legacy

While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. The reporting, capabilities along with the analytics that was easy to download was a big discussion factor for us.
Anonymous | TrustRadius Reviewer

Return on Investment

Movable Ink

  • Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
  • Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.
Anonymous | TrustRadius Reviewer

Oracle Content Marketing (Compendium), legacy

  • Everyone had their own plan and executed them without taking into consideration the impact of another ongoing project. Compendium has created communication between teams that were not communicating before.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Movable Ink

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle Content Marketing (Compendium), legacy

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Movable Ink
9.0
Oracle Content Marketing (Compendium), legacy
6.3

Likelihood to Renew

Movable Ink
Oracle Content Marketing (Compendium), legacy
8.0

Usability

Movable Ink
Oracle Content Marketing (Compendium), legacy
10.0

Support Rating

Movable Ink
Oracle Content Marketing (Compendium), legacy
10.0

Implementation Rating

Movable Ink
Oracle Content Marketing (Compendium), legacy
6.0

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