What users are saying about
2 Ratings
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Score 9.5 out of 100
16 Ratings
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Score 7 out of 100

Likelihood to Recommend

Movable Ink

I think Movable Ink is a great tool if a brand is very deal/promotion heavy and aims to differentiate itself from competitors. With the 3 brands I've worked with, this was very effective and also provided our creative team with extra tools to aid in differentiating campaigns.In addition with brands that have differentiated products/services by location - it is also very effective. With brands that have retail locations or different offers in different locales it is very helpful to differentiate content by location.
Anonymous | TrustRadius Reviewer

Scoop.it Content Director

Scoop.it does have collaboration features so you can have more than one admin add content to a topic, but there is no platform for collaboration or drafting of content. It is easy to try out the free version and get a good idea of what the application does, and then add on features from there
Thomas Listerman | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Movable Ink
8.0
Scoop.it Content Director
Ideation
Movable Ink
7.0
Scoop.it Content Director
Approval workflows
Movable Ink
9.0
Scoop.it Content Director
Content collaboration
Movable Ink
8.0
Scoop.it Content Director

Content Publishing

Movable Ink
9.3
Scoop.it Content Director
Content hub
Movable Ink
10.0
Scoop.it Content Director
Content distribution
Movable Ink
9.0
Scoop.it Content Director
Content automation
Movable Ink
9.0
Scoop.it Content Director

Content Reporting & Analytics

Movable Ink
9.0
Scoop.it Content Director
Audience profiling and targeting
Movable Ink
10.0
Scoop.it Content Director
Closed-loop tracking and reporting
Movable Ink
9.0
Scoop.it Content Director
Content performance analytics
Movable Ink
9.0
Scoop.it Content Director
Campaign optimization dashboard
Movable Ink
8.0
Scoop.it Content Director

Pros

Movable Ink

  • Clean and easy to use, user interface and short ramp up time required to implement within email service providers
  • Email use cases are helpful to take personalization in email to the next level, they can help a brands emails stand out vs. competitors in some scenarios.
  • The platform is flexible to work with various ESPs; I've personally used Movable Ink with 3 platforms and have seen no issues.
Anonymous | TrustRadius Reviewer

Scoop.it Content Director

  • Provides suggestions daily for each of your topics depending on keywords you choose. There is no guesswork about what to share.
  • Allows sharing of your content to various social media outlets with the touch of a button. Your content gets spread quickly.
  • Your own beautiful front page functions as your website. It shows the curator profile, and all your topics.
Penelope Silvers | TrustRadius Reviewer

Cons

Movable Ink

  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
Anonymous | TrustRadius Reviewer

Scoop.it Content Director

  • When we first implemented the usage of Scoop.it the topics of search were very limited, but as the popularity grows, so does the number of searchable topics.
Casey Gold | TrustRadius Reviewer

Likelihood to Renew

Movable Ink

No score
No answers yet
No answers on this topic

Scoop.it Content Director

Scoop.it Content Director 9.7
Based on 8 answers
Right now, it does not cost me anything. I am extremely happy with the service and product. It serves my needs for research.
Deborah Banker | TrustRadius Reviewer

Usability

Movable Ink

No score
No answers yet
No answers on this topic

Scoop.it Content Director

Scoop.it Content Director 9.0
Based on 1 answer
Well thought out UI
Anonymous | TrustRadius Reviewer

Reliability and Availability

Movable Ink

No score
No answers yet
No answers on this topic

Scoop.it Content Director

Scoop.it Content Director 10.0
Based on 1 answer
The search engine housed within Scoop it delivers the most up to date articles based on the criteria I have provided it.
Deborah Banker | TrustRadius Reviewer

Alternatives Considered

Movable Ink

Liveclicker was a competitor that I've analyzed in the past. They honestly have almost all of the same features. I think movable ink was a little stronger with their account management support
Anonymous | TrustRadius Reviewer

Scoop.it Content Director

We used both social sites and as a personal preference, I liked Scoop.it considerably more because of the layout of the site and the ease of the user experience. It was also much easier to share content. I like to think of Scoop.it as the "short, sweet and to the point" website that gives me exactly what we need, when we need it and the manner in which it easiest to use.
Casey Gold | TrustRadius Reviewer

Return on Investment

Movable Ink

  • Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
  • Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.
Anonymous | TrustRadius Reviewer

Scoop.it Content Director

  • I'm afraid we haven't been able to measure ROI, but we definitely have a stronger, more graphic impact in social media
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Movable Ink

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Movable Ink Editions & Modules

Additional Pricing Details

Scoop.it Content Director

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Scoop.it Content Director Editions & Modules

Edition
Scoop.it Content DirectorFrom $333/month1
  1. Billed annually
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Movable Ink
9.0
Scoop.it Content Director
9.9

Likelihood to Renew

Movable Ink
Scoop.it Content Director
9.7

Usability

Movable Ink
Scoop.it Content Director
9.0

Reliability and Availability

Movable Ink
Scoop.it Content Director
10.0

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