What users are saying about
2 Ratings
4 Ratings
2 Ratings
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Score 9.5 out of 100
4 Ratings
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Score 9 out of 100

Likelihood to Recommend

Movable Ink

I think Movable Ink is a great tool if a brand is very deal/promotion heavy and aims to differentiate itself from competitors. With the 3 brands I've worked with, this was very effective and also provided our creative team with extra tools to aid in differentiating campaigns.In addition with brands that have differentiated products/services by location - it is also very effective. With brands that have retail locations or different offers in different locales it is very helpful to differentiate content by location.
Anonymous | TrustRadius Reviewer

Visually

I would be less inclined to recommend Visually to a colleague now than I would have in the past. In the past, highly skilled freelance programmers and designers were more able to get matched with potential clients. Now, things have to go through Visually and creators cannot post their independent work and get matched up independently.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Movable Ink
8.0
Visually
4.5
Ideation
Movable Ink
7.0
Visually
8.0
Approval workflows
Movable Ink
9.0
Visually
Content collaboration
Movable Ink
8.0
Visually
8.0
Content calendar
Movable Ink
Visually
1.0
Network for content licensing/production
Movable Ink
Visually
1.0

Content Publishing

Movable Ink
9.3
Visually
4.0
Content hub
Movable Ink
10.0
Visually
3.0
Content distribution
Movable Ink
9.0
Visually
6.0
Content automation
Movable Ink
9.0
Visually
Forms / Gated content
Movable Ink
Visually
1.0
Content promotion
Movable Ink
Visually
6.0

Content Reporting & Analytics

Movable Ink
9.0
Visually
5.0
Audience profiling and targeting
Movable Ink
10.0
Visually
5.0
Closed-loop tracking and reporting
Movable Ink
9.0
Visually
3.0
Content performance analytics
Movable Ink
9.0
Visually
7.0
Campaign optimization dashboard
Movable Ink
8.0
Visually

Pros

Movable Ink

  • Clean and easy to use, user interface and short ramp up time required to implement within email service providers
  • Email use cases are helpful to take personalization in email to the next level, they can help a brands emails stand out vs. competitors in some scenarios.
  • The platform is flexible to work with various ESPs; I've personally used Movable Ink with 3 platforms and have seen no issues.
Anonymous | TrustRadius Reviewer

Visually

  • Staff picks were a great way of sifting through many pieces of content
  • It was easy to share things uploaded to visual.ly to other social media channels
  • There is an awesome amount of content on Visually
Anonymous | TrustRadius Reviewer

Cons

Movable Ink

  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
Anonymous | TrustRadius Reviewer

Visually

  • There is a bias towards infographics (as opposed to 'real' data visualization)
  • It is not very clear the path between how people who need content get matched up or find creators
  • Interface was redone too often
Anonymous | TrustRadius Reviewer

Alternatives Considered

Movable Ink

Liveclicker was a competitor that I've analyzed in the past. They honestly have almost all of the same features. I think movable ink was a little stronger with their account management support
Anonymous | TrustRadius Reviewer

Visually

I would recommend other design studios that specialize in data visualization and infographics before visually for a few reasons:- small design studios have an emphasis on the creators (who is part of the studio), whereas Visually is more of a black box because you don't know who is creating your project- Portfolio is okay, but not great, there are many other studios with better looking portfoliosOne way that Visually is better is that it has an impressive client list and quicker turnaround and maybe more streamlined feedback loops.
Anonymous | TrustRadius Reviewer

Return on Investment

Movable Ink

  • Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
  • Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.
Anonymous | TrustRadius Reviewer

Visually

  • Was helpful in attracting clients when I started doing data visualization work
  • Cost was minimal - it was free to upload and took little time
  • I have been unable to attract clients lately from visually, so ROI has gone to 0
Anonymous | TrustRadius Reviewer

Pricing Details

Movable Ink

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Visually

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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