Movable Ink vs. Visually, by Rock Content

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Movable Ink
Score 7.7 out of 10
N/A
The Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.N/A
Visually, by Rock Content
Score 9.0 out of 10
N/A
Visually, by Rock Content acquired in 2019 with ScribbleLive, is a content marketing solution, allowing the user to get visual, video and content creation services, on demand and at scale. Visually is designed to supply the user affordable, premium quality work with creative talent, coordinated through what is described as an easy-to-use marketing collaboration product.N/A
Pricing
Movable InkVisually, by Rock Content
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Movable InkVisually, by Rock Content
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact vendor for pricing information.—
More Pricing Information
Features
Movable InkVisually, by Rock Content
Content Creation
Comparison of Content Creation features of Product A and Product B
Movable Ink
9.2
4 Ratings
13% above category average
Visually, by Rock Content
4.5
1 Ratings
57% below category average
Ideation9.03 Ratings8.01 Ratings
Approval workflows10.02 Ratings00 Ratings
Content collaboration9.02 Ratings8.01 Ratings
Content calendar10.03 Ratings1.01 Ratings
Network for content licensing/production8.01 Ratings1.01 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Movable Ink
9.3
4 Ratings
14% above category average
Visually, by Rock Content
4.0
1 Ratings
68% below category average
Content hub9.04 Ratings3.01 Ratings
Forms / Gated content9.01 Ratings1.01 Ratings
Embedded CTAs10.03 Ratings00 Ratings
Content distribution9.04 Ratings6.01 Ratings
Content promotion10.02 Ratings6.01 Ratings
Content automation9.04 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Movable Ink
9.4
4 Ratings
19% above category average
Visually, by Rock Content
5.0
1 Ratings
44% below category average
Audience profiling and targeting9.04 Ratings5.01 Ratings
Closed-loop tracking and reporting10.03 Ratings3.01 Ratings
Content performance analytics9.04 Ratings7.01 Ratings
Campaign optimization dashboard10.04 Ratings00 Ratings
Competitive analytics9.02 Ratings00 Ratings
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Movable InkVisually, by Rock Content
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User Ratings
Movable InkVisually, by Rock Content
Likelihood to Recommend
10.0
(4 ratings)
6.0
(1 ratings)
User Testimonials
Movable InkVisually, by Rock Content
Likelihood to Recommend
Movable Ink
Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier. If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
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Rock Content
I would be less inclined to recommend Visually to a colleague now than I would have in the past. In the past, highly skilled freelance programmers and designers were more able to get matched with potential clients. Now, things have to go through Visually and creators cannot post their independent work and get matched up independently.
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Pros
Movable Ink
  • Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
  • Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
  • Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
  • User Friendly--Easy to build within apps for those who aren't graphic designers.
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Rock Content
  • Staff picks were a great way of sifting through many pieces of content
  • It was easy to share things uploaded to visual.ly to other social media channels
  • There is an awesome amount of content on Visually
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Cons
Movable Ink
  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
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Rock Content
  • There is a bias towards infographics (as opposed to 'real' data visualization)
  • It is not very clear the path between how people who need content get matched up or find creators
  • Interface was redone too often
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Alternatives Considered
Movable Ink
Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.
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Rock Content
I would recommend other design studios that specialize in data visualization and infographics before visually for a few reasons: - small design studios have an emphasis on the creators (who is part of the studio), whereas Visually is more of a black box because you don't know who is creating your project - Portfolio is okay, but not great, there are many other studios with better looking portfolios One way that Visually is better is that it has an impressive client list and quicker turnaround and maybe more streamlined feedback loops.
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Return on Investment
Movable Ink
  • Email performance has greatly increased overall
  • Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward
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Rock Content
  • Was helpful in attracting clients when I started doing data visualization work
  • Cost was minimal - it was free to upload and took little time
  • I have been unable to attract clients lately from visually, so ROI has gone to 0
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ScreenShots

Movable Ink Screenshots

Screenshot of Movable Ink