What users are saying about
2 Ratings
22 Ratings
2 Ratings
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Score 9.5 out of 100
22 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Movable Ink

I think Movable Ink is a great tool if a brand is very deal/promotion heavy and aims to differentiate itself from competitors. With the 3 brands I've worked with, this was very effective and also provided our creative team with extra tools to aid in differentiating campaigns.In addition with brands that have differentiated products/services by location - it is also very effective. With brands that have retail locations or different offers in different locales it is very helpful to differentiate content by location.
Anonymous | TrustRadius Reviewer

SnapApp

SnapApp is well suited for client researching devices like provider avails, session costs, and payment options. Deeper engagement will require outbound/inbound call center capabilities
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Movable Ink
8.0
SnapApp
9.0
Ideation
Movable Ink
7.0
SnapApp
9.0
Approval workflows
Movable Ink
9.0
SnapApp
Content collaboration
Movable Ink
8.0
SnapApp

Content Publishing

Movable Ink
9.3
SnapApp
8.9
Content hub
Movable Ink
10.0
SnapApp
9.0
Content distribution
Movable Ink
9.0
SnapApp
7.3
Content automation
Movable Ink
9.0
SnapApp
Forms / Gated content
Movable Ink
SnapApp
9.6
Embedded CTAs
Movable Ink
SnapApp
9.6

Content Reporting & Analytics

Movable Ink
9.0
SnapApp
9.0
Audience profiling and targeting
Movable Ink
10.0
SnapApp
Closed-loop tracking and reporting
Movable Ink
9.0
SnapApp
Content performance analytics
Movable Ink
9.0
SnapApp
9.0
Campaign optimization dashboard
Movable Ink
8.0
SnapApp

Pros

Movable Ink

  • Clean and easy to use, user interface and short ramp up time required to implement within email service providers
  • Email use cases are helpful to take personalization in email to the next level, they can help a brands emails stand out vs. competitors in some scenarios.
  • The platform is flexible to work with various ESPs; I've personally used Movable Ink with 3 platforms and have seen no issues.
Anonymous | TrustRadius Reviewer

SnapApp

  • Lead Generation: it is very unintrusive to the end user and they are more apt to provide their information. Plus through the survey, you get a better understanding of their behavior.
  • Content Creation: Creating content in a create and drop system makes this easy to use and efficient.
  • Templates: The templates you can choose from have a lot of variations which saves time since you don't have to start from scratch.
Colleen Kirk | TrustRadius Reviewer

Cons

Movable Ink

  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
Anonymous | TrustRadius Reviewer

SnapApp

  • It can be frustrating at times to have to custom code basic text edits such as italics, text colour, bold and underline. Text formatting should be part of the basic editor available to all users.
  • It can be difficult to locate tutorials or guides on how to create well-functioning and attractive SnapApps. That being said, their support team has always been responsive & helpful but sometimes it's nice to not have to reach out to their offices for an answer.
  • It would be great to have more shapes & graphics available within SnapApp. Canva (another online tool for graphic design) does a good job of making a wide range of graphics available (both paid & free) - this would be valuable for SnapApp users as well.
  • It would be beneficial to be able to set a brand standard on specific SnapApp's (i.e. font, colours, button style) to ensure there aren't any discrepancies from slide to slide.
  • A double-click text editor would be an improvement on the current click-to-edit feature.
Sydney Dusselier | TrustRadius Reviewer

Likelihood to Renew

Movable Ink

No score
No answers yet
No answers on this topic

SnapApp

SnapApp 4.8
Based on 2 answers
We recently decided not to renew our use of SnapApp. Due to the lack of integration with our version of Eloqua (without an added cost), we determined this was not where we wanted to spend our marketing dollars. We are also streamlining our data collection processes, expanding our employee numbers, and working towards other goals as a marketing department as a company. SnapApp just didn't help us meet those goals
Anonymous | TrustRadius Reviewer

Support Rating

Movable Ink

No score
No answers yet
No answers on this topic

SnapApp

SnapApp 9.0
Based on 1 answer
Real team standing behind the product.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Movable Ink

Liveclicker was a competitor that I've analyzed in the past. They honestly have almost all of the same features. I think movable ink was a little stronger with their account management support
Anonymous | TrustRadius Reviewer

SnapApp

We did not review any other apps like this in the lead generation space. They cold called us and this seemed like a good test to get leads in our younger demographic where we have had issues bringing in new leads. I am not sure what other options there are in this space besides BuzzFeed.
Colleen Kirk | TrustRadius Reviewer

Return on Investment

Movable Ink

  • Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
  • Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.
Anonymous | TrustRadius Reviewer

SnapApp

  • SnapApp has really boosted lead generation in channels where we've struggled e.g. our company blog, owned (not paid) social media, etc.
  • It allows us to create engaging experiences for our prospects that aren't really available through other means.
Pete Schott | TrustRadius Reviewer

Screenshots

Movable Ink

Pricing Details

Movable Ink

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SnapApp

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Movable Ink
9.0
SnapApp
9.3

Likelihood to Renew

Movable Ink
SnapApp
4.8

Support Rating

Movable Ink
SnapApp
9.0

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