Likelihood to Recommend Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier. If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
Read full review Delivering appropriate content to your audience is easy and easy to increase reach. In its field, Snapapp excels. According to me, the ABM tracking is one of the most useful features. I can track my organization's strengths and weaknesses and work on them simultaneously. Through Audience intelligence I can analyse what engages my audience and whats not.
Read full review Pros Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in. Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds. Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email. User Friendly--Easy to build within apps for those who aren't graphic designers. Read full review Organically involves the potential client. Intelligently captures and utilizes clients' pain points to more effectively engage and close. Kinder, gentler selling voice! Read full review Cons I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite Read full review Mobile - It is not always easy to determine how you content will look for mobile. The responsiveness is also not always on par. I thinkthey are working on this. Price - As always would love to have more flexibility on price. It is pretty well priced but the cost per lead is still a bit high. Read full review Likelihood to Renew We recently decided not to renew our use of SnapApp. Due to the lack of integration with our version of Eloqua (without an added cost), we determined this was not where we wanted to spend our marketing dollars. We are also streamlining our data collection processes, expanding our employee numbers, and working towards other goals as a marketing department as a company. SnapApp just didn't help us meet those goals
Read full review Support Rating Real team standing behind the product.
Read full review Alternatives Considered Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.
Read full review Although not a direct comparison (
Canva is an online graphic design application), it has many of the editing features that I think would greatly benefit SnapApp's usability. However, as far as I'm aware, SnapApp is one of the only online platforms designed to create interactive content and is accessible for a basic user.
Read full review Return on Investment Email performance has greatly increased overall Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward Read full review SnapApp has really boosted lead generation in channels where we've struggled e.g. our company blog, owned (not paid) social media, etc. It allows us to create engaging experiences for our prospects that aren't really available through other means. Read full review ScreenShots SnapApp (discontinued) Screenshots