Movable Ink vs. Sprinklr Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Movable Ink
Score 7.7 out of 10
N/A
The Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.N/A
Sprinklr Marketing
Score 7.2 out of 10
N/A
Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…N/A
Pricing
Movable InkSprinklr Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Movable InkSprinklr Marketing
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact vendor for pricing information.
More Pricing Information
Features
Movable InkSprinklr Marketing
Content Creation
Comparison of Content Creation features of Product A and Product B
Movable Ink
9.2
4 Ratings
13% above category average
Sprinklr Marketing
7.0
6 Ratings
14% below category average
Ideation9.03 Ratings5.03 Ratings
Approval workflows10.02 Ratings5.14 Ratings
Content collaboration9.02 Ratings8.25 Ratings
Content calendar10.03 Ratings9.65 Ratings
Network for content licensing/production8.01 Ratings7.31 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Movable Ink
9.3
4 Ratings
14% above category average
Sprinklr Marketing
8.0
6 Ratings
1% below category average
Content hub9.04 Ratings9.14 Ratings
Forms / Gated content9.01 Ratings5.52 Ratings
Embedded CTAs10.03 Ratings9.12 Ratings
Content distribution9.04 Ratings7.36 Ratings
Content promotion10.02 Ratings8.15 Ratings
Content automation9.04 Ratings9.14 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Movable Ink
9.4
4 Ratings
19% above category average
Sprinklr Marketing
8.5
7 Ratings
9% above category average
Audience profiling and targeting9.04 Ratings8.17 Ratings
Closed-loop tracking and reporting10.03 Ratings8.56 Ratings
Content performance analytics9.04 Ratings9.67 Ratings
Campaign optimization dashboard10.04 Ratings7.75 Ratings
Competitive analytics9.02 Ratings8.56 Ratings
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Movable InkSprinklr Marketing
Small Businesses
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Enterprises
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User Ratings
Movable InkSprinklr Marketing
Likelihood to Recommend
10.0
(4 ratings)
7.0
(16 ratings)
Support Rating
-
(0 ratings)
8.0
(16 ratings)
User Testimonials
Movable InkSprinklr Marketing
Likelihood to Recommend
Movable Ink
Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier. If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
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Sprinklr
Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
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Pros
Movable Ink
  • Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
  • Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
  • Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
  • User Friendly--Easy to build within apps for those who aren't graphic designers.
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Sprinklr
  • Great personal attention from our account executive. They tried their best to coach and onboarding.
  • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
  • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
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Cons
Movable Ink
  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
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Sprinklr
  • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
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Support Rating
Movable Ink
No answers on this topic
Sprinklr
We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
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Alternatives Considered
Movable Ink
Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.
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Sprinklr
We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
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Return on Investment
Movable Ink
  • Email performance has greatly increased overall
  • Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward
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Sprinklr
  • Time saved on reporting: no need to request any reports from social media agencies anymore
  • Time saved on optimisations thanks to AI optimisations available on the platform
  • Increased team collaboration: local users have visibility on the best performing content across all the markets
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ScreenShots

Movable Ink Screenshots

Screenshot of Movable Ink