What users are saying about
2 Ratings
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Score 9.5 out of 100
15 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

Movable Ink

I think Movable Ink is a great tool if a brand is very deal/promotion heavy and aims to differentiate itself from competitors. With the 3 brands I've worked with, this was very effective and also provided our creative team with extra tools to aid in differentiating campaigns.In addition with brands that have differentiated products/services by location - it is also very effective. With brands that have retail locations or different offers in different locales it is very helpful to differentiate content by location.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing

Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Movable Ink
8.0
Sprinklr Modern Marketing
7.7
Ideation
Movable Ink
7.0
Sprinklr Modern Marketing
7.7
Approval workflows
Movable Ink
9.0
Sprinklr Modern Marketing
6.8
Content collaboration
Movable Ink
8.0
Sprinklr Modern Marketing
8.7
Content calendar
Movable Ink
Sprinklr Modern Marketing
8.1
Network for content licensing/production
Movable Ink
Sprinklr Modern Marketing
7.3

Content Publishing

Movable Ink
9.3
Sprinklr Modern Marketing
6.3
Content hub
Movable Ink
10.0
Sprinklr Modern Marketing
9.3
Content distribution
Movable Ink
9.0
Sprinklr Modern Marketing
7.7
Content automation
Movable Ink
9.0
Sprinklr Modern Marketing
7.4
Forms / Gated content
Movable Ink
Sprinklr Modern Marketing
5.5
Embedded CTAs
Movable Ink
Sprinklr Modern Marketing
1.8
Content promotion
Movable Ink
Sprinklr Modern Marketing
6.4

Content Reporting & Analytics

Movable Ink
9.0
Sprinklr Modern Marketing
8.1
Audience profiling and targeting
Movable Ink
10.0
Sprinklr Modern Marketing
8.3
Closed-loop tracking and reporting
Movable Ink
9.0
Sprinklr Modern Marketing
8.2
Content performance analytics
Movable Ink
9.0
Sprinklr Modern Marketing
8.4
Campaign optimization dashboard
Movable Ink
8.0
Sprinklr Modern Marketing
7.9
Competitive analytics
Movable Ink
Sprinklr Modern Marketing
7.6

Pros

Movable Ink

  • Clean and easy to use, user interface and short ramp up time required to implement within email service providers
  • Email use cases are helpful to take personalization in email to the next level, they can help a brands emails stand out vs. competitors in some scenarios.
  • The platform is flexible to work with various ESPs; I've personally used Movable Ink with 3 platforms and have seen no issues.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Allows you to share and suggest pieces of content to other entities within the organization.
  • Has great reporting with lots of filters to drill down to the information you need.
  • It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.
Corey Walker | TrustRadius Reviewer

Cons

Movable Ink

  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Slow UI/UX. Tends to hang and takes a while to load.
  • Social listening capabilities are extremely lacking.
  • Customization of dashboards is not user-friendly and requires a certain technical understanding of how Sprinklr is set up, and how it's logic flows.
Anonymous | TrustRadius Reviewer

Support Rating

Movable Ink

No score
No answers yet
No answers on this topic

Sprinklr Modern Marketing

Sprinklr Modern Marketing 6.7
Based on 10 answers
At MGM Resorts International, we have roles dedicated to the enterprise-wide management of Sprinklr, therefore, I have never personally reached out to Sprinklr Marketing support. Our department was required to use Sprinklr University, and I found it useful, but the courses are too long and it could be more interactive to keep students interested
Marena Bitz | TrustRadius Reviewer

Alternatives Considered

Movable Ink

Liveclicker was a competitor that I've analyzed in the past. They honestly have almost all of the same features. I think movable ink was a little stronger with their account management support
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing

I used Social Bakers in the past, but at this moment we use Sprinklr, and I like the platform.
Alejandro Mac Swiney | TrustRadius Reviewer

Return on Investment

Movable Ink

  • Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
  • Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Our share of voice was able to increase on certain topics
  • We were able to build a more effective strategy around content
  • Gaining more followers
Anonymous | TrustRadius Reviewer

Pricing Details

Movable Ink

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprinklr Modern Marketing

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Movable Ink
9.0
Sprinklr Modern Marketing
7.2

Support Rating

Movable Ink
Sprinklr Modern Marketing
6.7

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