Moz Link Explorer vs. The Search Monitor

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Moz Link Explorer
Score 7.8 out of 10
N/A
Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired by iContact in June, 2021.
$99
per month
The Search Monitor
Score 8.0 out of 10
N/A
The Search Monitor from the company of the same name based in Orlando, Florida does, as the name suggests, as a search marketing intelligence tool based on constant monitoring of organic and paid search listings, as well as geo-targeted marketing and display ads. The Search Monitor monitors its own keywords, keeping a comprehensive library, and targets custom specified keywords as well. Inherent to the Search Monitor's capabilities is the ability to detect violations and protect one's…N/A
Pricing
Moz Link ExplorerThe Search Monitor
Editions & Modules
Moz Pro
$99
per month
Moz Link Explorer
Free
No answers on this topic
Offerings
Pricing Offerings
Moz Link ExplorerThe Search Monitor
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Moz Link ExplorerThe Search Monitor
Top Pros
Top Cons
Features
Moz Link ExplorerThe Search Monitor
SEO
Comparison of SEO features of Product A and Product B
Moz Link Explorer
8.1
8 Ratings
4% above category average
The Search Monitor
9.0
2 Ratings
15% above category average
Keyword analysis8.35 Ratings9.02 Ratings
Backlink management9.07 Ratings10.02 Ratings
SERP ranking tracking8.36 Ratings9.02 Ratings
Page grader7.55 Ratings9.02 Ratings
Competitive analysis9.08 Ratings9.02 Ratings
Site audit / diagnostics8.56 Ratings9.02 Ratings
Site recommendations8.05 Ratings8.02 Ratings
Task management5.96 Ratings9.02 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Moz Link Explorer
7.4
7 Ratings
3% below category average
The Search Monitor
8.8
1 Ratings
15% above category average
Local SEO8.36 Ratings9.01 Ratings
Social SEO7.55 Ratings8.01 Ratings
Mobile SEO7.55 Ratings9.01 Ratings
Global SEO6.54 Ratings9.01 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Moz Link Explorer
7.2
5 Ratings
16% below category average
The Search Monitor
9.0
1 Ratings
7% above category average
Multi-domain support5.55 Ratings9.01 Ratings
Integration with web analytics tools9.04 Ratings9.01 Ratings
Best Alternatives
Moz Link ExplorerThe Search Monitor
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Moz Link ExplorerThe Search Monitor
Likelihood to Recommend
8.0
(9 ratings)
8.0
(2 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Support Rating
7.6
(2 ratings)
-
(0 ratings)
User Testimonials
Moz Link ExplorerThe Search Monitor
Likelihood to Recommend
iContact
It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.
Read full review
The Search Monitor
It would be less appropriate for businesses that cannot afford its services. I believe that almost any company can benefit from this but it needs to make sense financially. It is really well suited for mid-large businesses who want to target consumers through search engines and wants to stay ahead of competitors and see what keyphrases and words that they are using to better suit your content.
Read full review
Pros
iContact
  • Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
  • The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.
Read full review
The Search Monitor
  • Competitors bidding against our keywords
  • Threat analysis
  • Automatially sending alerts if specific metrics change
Read full review
Cons
iContact
  • You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
  • I’ve found that competitor tools give larger lists of inbound links.
  • You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.
Read full review
The Search Monitor
  • Different types of alerts
  • iPad better integration
Read full review
Likelihood to Renew
iContact
No renewal is necessary with the free version!
Read full review
The Search Monitor
No answers on this topic
Support Rating
iContact
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Read full review
The Search Monitor
No answers on this topic
Alternatives Considered
iContact
Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
Read full review
The Search Monitor
Search monitor gives better visibility on what competitors are doing for a bulk of keywords, while SEMRush lets you just see how strong the competition is for a specific domain/keyword.
Read full review
Return on Investment
iContact
  • This has allowed me to bring more traffic to our website.
  • This has increased our clients.
  • This has increased our Domain Authority over 10.
Read full review
The Search Monitor
  • Easier to target locally
  • Violations have been easy to submit taking less time away from the team
  • Was able to increase SEO
Read full review
ScreenShots