What users are saying about
6 Ratings
20 Ratings
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Score 5.2 out of 100
6 Ratings
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Score 9.4 out of 100

Likelihood to Recommend

Moz Link Explorer

If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.
Anonymous | TrustRadius Reviewer

WebTextTool

I honestly can't think of a scenario where WebTextTool (TextMetrics) would not be valuable for anyone writing content intended for publishing either online or in print media. If the intent is for print media, then even if you completely ignore the SEO section of the analysis, all of the other analysis tools intended for content are incredibly insightful and helpful. These days, even print media almost always ends up online in some form or another on the publisher's website or in a digital format of the publication. So the SEO tools can still give a little boost in reworking or rewording some parts to make sure they will be effective not only in print but online as well.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz Link Explorer
6.9
WebTextTool
9.6
Keyword analysis
Moz Link Explorer
7.0
WebTextTool
9.0
Backlink management
Moz Link Explorer
9.4
WebTextTool
10.0
SERP ranking tracking
Moz Link Explorer
5.9
WebTextTool
Page grader
Moz Link Explorer
6.0
WebTextTool
10.0
Competitive analysis
Moz Link Explorer
7.6
WebTextTool
8.0
Site audit / diagnostics
Moz Link Explorer
9.0
WebTextTool
10.0
Site recommendations
Moz Link Explorer
5.1
WebTextTool
10.0
Task management
Moz Link Explorer
5.2
WebTextTool
10.0

SEO Channels

Moz Link Explorer
7.2
WebTextTool
10.0
Local SEO
Moz Link Explorer
4.9
WebTextTool
10.0
Social SEO
Moz Link Explorer
8.9
WebTextTool
Mobile SEO
Moz Link Explorer
4.9
WebTextTool
Global SEO
Moz Link Explorer
10.0
WebTextTool
10.0

SEO Platform & Account Management

Moz Link Explorer
8.2
WebTextTool
Multi-domain support
Moz Link Explorer
9.4
WebTextTool
Integration with web analytics tools
Moz Link Explorer
7.0
WebTextTool

Pros

Moz Link Explorer

  • It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
  • It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
  • It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.
Anonymous | TrustRadius Reviewer

WebTextTool

  • Tracks the exact page ranking
  • Optimizes SEO on-page in detail and with a number of measures, including a readability metric.
  • Tracking website content with a website ranking system
Cuong Tran | TrustRadius Reviewer

Cons

Moz Link Explorer

  • Lack of instant export of data. Adds to a queue rather than being instant.
  • Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.
Jeremy Waszak | TrustRadius Reviewer

WebTextTool

  • WebTextTool (TextMetrics) assumes that each uploaded or typed in the article is intended for online publishing, mostly in a blog type environment. While this is a perfectly understandable assumption in this day and age, it shouldn't be so difficult to ask the question of whether the content is intended for online or print media.
  • The "Credibility" section tends to be a little too harsh for my taste. Depending on the style of writing and the type of content, "too many adjectives" is too subjective a metric to apply to all writing ( still, I do get why they try to do it).
  • This is a little nitpicky, but I'd prefer to see how many projects and credits I have left to use on the dashboard page as opposed to having to click over to my account. A dashboard should show everything that a user needs to see in one shot.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Moz Link Explorer

Moz Link Explorer 10.0
Based on 1 answer
No renewal is necessary with the free version!
Susan (MacKay) Sisler | TrustRadius Reviewer

WebTextTool

No score
No answers yet
No answers on this topic

Support Rating

Moz Link Explorer

Moz Link Explorer 7.5
Based on 2 answers
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Scott Walker | TrustRadius Reviewer

WebTextTool

WebTextTool 10.0
Based on 1 answer
I only had to reach out to TexMetrics once when initially getting my account setup after signing up. The response was swift, and they addressed my question completely. I've had no other issues since I began using TextMetrics, so based on that one interaction, I have to give them a great score. I assume that it is still the same as when I reached out that one time (at least I hope it is!).
Anonymous | TrustRadius Reviewer

Alternatives Considered

Moz Link Explorer

I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.
Anonymous | TrustRadius Reviewer

WebTextTool

WebTextTool plugin works like a charm, but it should better integrate with Yoast, as it would create a huge benefit.
Cuong Tran | TrustRadius Reviewer

Return on Investment

Moz Link Explorer

  • Took hours of manual work and programatically did it in a few clicks
  • Gave a game plan for future SEO strategies
Scott Walker | TrustRadius Reviewer

WebTextTool

  • My organic traffic has improved 11% every month
Cuong Tran | TrustRadius Reviewer

Screenshots

Pricing Details

Moz Link Explorer

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

WebTextTool

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Moz Link Explorer
4.5
WebTextTool
10.0

Likelihood to Renew

Moz Link Explorer
10.0
WebTextTool

Support Rating

Moz Link Explorer
7.5
WebTextTool
10.0

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