Moz Pro vs. Nielsen Attribution

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Moz Pro
Score 8.2 out of 10
N/A
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz…
$99
per month
Nielsen Attribution
Score 1.0 out of 10
N/A
Nielsen Attribution (formerly Visual IQ) is a marketing intelligence platform that offers a cross-channel attribution and marketing analytics suite. Visual IQ was acquired by Nielsen in October 2017.N/A
Pricing
Moz ProNielsen Attribution
Editions & Modules
Standard
$99
per month
Medium
$179
per month
Large
$299
per month
Premium
$599
per month
No answers on this topic
Offerings
Pricing Offerings
Moz ProNielsen Attribution
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
More Pricing Information
Community Pulse
Moz ProNielsen Attribution
Top Pros

No answers on this topic

Top Cons
Features
Moz ProNielsen Attribution
SEO
Comparison of SEO features of Product A and Product B
Moz Pro
7.7
39 Ratings
Nielsen Attribution
-
Ratings
Keyword analysis8.439 Ratings00 Ratings
Backlink management7.734 Ratings00 Ratings
SERP ranking tracking8.739 Ratings00 Ratings
Page grader8.038 Ratings00 Ratings
Competitive analysis8.038 Ratings00 Ratings
Site audit / diagnostics8.137 Ratings00 Ratings
Site recommendations7.135 Ratings00 Ratings
Task management5.621 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Moz Pro
6.8
32 Ratings
Nielsen Attribution
-
Ratings
Local SEO6.427 Ratings00 Ratings
Social SEO6.423 Ratings00 Ratings
Mobile SEO6.825 Ratings00 Ratings
Global SEO7.627 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Moz Pro
7.8
31 Ratings
Nielsen Attribution
-
Ratings
Multi-domain support8.227 Ratings00 Ratings
Integration with web analytics tools7.528 Ratings00 Ratings
User Ratings
Moz ProNielsen Attribution
Likelihood to Recommend
8.7
(76 ratings)
1.0
(1 ratings)
Likelihood to Renew
8.8
(37 ratings)
-
(0 ratings)
Usability
8.5
(2 ratings)
-
(0 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
Support Rating
9.5
(14 ratings)
-
(0 ratings)
Online Training
7.0
(1 ratings)
-
(0 ratings)
User Testimonials
Moz ProNielsen Attribution
Likelihood to Recommend
iContact
Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
Read full review
Nielsen
Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
Read full review
Pros
iContact
  • It finds relevant keywords and lets you know your chance of ranking with them.
  • It helps you find content that needs work to rank better.
  • It helps you improve any technical issues with your web pages.
  • It helps you audit your current site for any technical issues.
  • It helps you keep track of your most important keywords.
Read full review
Nielsen
  • Access to FB impressions.
  • TapAd device graph for stitching device ids to web cookies.
Read full review
Cons
iContact
  • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
  • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
  • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
Read full review
Nielsen
  • Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
  • Inflated clicks.
  • No connectors to import cost from media partners.
Read full review
Likelihood to Renew
iContact
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
Read full review
Nielsen
No answers on this topic
Usability
iContact
it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
Read full review
Nielsen
No answers on this topic
Reliability and Availability
iContact
Every time I've ever needed it, it's been there.
Read full review
Nielsen
No answers on this topic
Support Rating
iContact
As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
Read full review
Nielsen
No answers on this topic
Alternatives Considered
iContact
Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
Read full review
Nielsen
VisualIQ is 1 of 2 partners only that have access to FB impressions.
Read full review
Return on Investment
iContact
  • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
  • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
Read full review
Nielsen
  • We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.
Read full review