What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
340 Ratings
5 Ratings

Moz Pro

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340 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Likelihood to Recommend

Moz Pro

Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
Anonymous | TrustRadius Reviewer

Union Metrics

If you’re looking to track metrics and easily export so they are client ready, Union Metrics is an excellent and trustworthy tool. If you need to dig deeper with individual posts or nitty-gritty analytics, pulling directly from the platform will still be the best course of action.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz Pro
7.8
Union Metrics
Keyword analysis
Moz Pro
8.6
Union Metrics
Backlink management
Moz Pro
7.7
Union Metrics
SERP ranking tracking
Moz Pro
8.6
Union Metrics
Page grader
Moz Pro
8.2
Union Metrics
Competitive analysis
Moz Pro
7.9
Union Metrics
Site audit / diagnostics
Moz Pro
8.1
Union Metrics
Site recommendations
Moz Pro
7.3
Union Metrics
Task management
Moz Pro
5.9
Union Metrics

SEO Channels

Moz Pro
7.3
Union Metrics
Local SEO
Moz Pro
7.1
Union Metrics
Social SEO
Moz Pro
7.0
Union Metrics
Mobile SEO
Moz Pro
7.2
Union Metrics
Global SEO
Moz Pro
8.1
Union Metrics

SEO Platform & Account Management

Moz Pro
7.9
Union Metrics
Multi-domain support
Moz Pro
8.3
Union Metrics
Integration with web analytics tools
Moz Pro
7.6
Union Metrics

Pros

Moz Pro

  • It finds relevant keywords and lets you know your chance of ranking with them.
  • It helps you find content that needs work to rank better.
  • It helps you improve any technical issues with your web pages.
  • It helps you audit your current site for any technical issues.
  • It helps you keep track of your most important keywords.
Joseph Kahn | TrustRadius Reviewer

Union Metrics

  • Analyze
  • Concise Reports
  • Predict trends
Stefanie Cash | TrustRadius Reviewer

Cons

Moz Pro

  • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
  • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
  • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
Dustin Junkert | TrustRadius Reviewer

Union Metrics

  • While this may be down to limitations with the API, it would be great to determine an accurate number for impressions generated by Tweets related to specific subjects, rather than a total potential number.
  • Sentiment analysis could be improved to get a more accurate read, however this is a limitation with almost all social listening platforms.
  • It would be great if it were possible to track a number of public Facebook pages in a similar manner as to what is available on Twitter.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Moz Pro

Moz Pro 8.8
Based on 37 answers
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
Kyle Claypool | TrustRadius Reviewer

Union Metrics

No score
No answers yet
No answers on this topic

Usability

Moz Pro

Moz Pro 8.5
Based on 2 answers
it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
Anonymous | TrustRadius Reviewer

Union Metrics

No score
No answers yet
No answers on this topic

Reliability and Availability

Moz Pro

Moz Pro 10.0
Based on 2 answers
Every time I've ever needed it, it's been there.
Ingo Grammel | TrustRadius Reviewer

Union Metrics

No score
No answers yet
No answers on this topic

Support Rating

Moz Pro

Moz Pro 9.5
Based on 14 answers
As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
Anonymous | TrustRadius Reviewer

Union Metrics

No score
No answers yet
No answers on this topic

Alternatives Considered

Moz Pro

Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
Phil Parrish | TrustRadius Reviewer

Union Metrics

Union Metrics is easier to use and set up than other software solutions. It’s never glitched or lost data, and has been reliable even though algorithm and API changes.
Anonymous | TrustRadius Reviewer

Return on Investment

Moz Pro

  • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
  • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
Preeti Gautam | TrustRadius Reviewer

Union Metrics

  • Higher engagement
  • Increased followers
  • ROI
Stefanie Cash | TrustRadius Reviewer

Screenshots

Union Metrics

Pricing Details

Moz Pro

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$99 per month

Moz Pro Editions & Modules

Edition
Standard$991
Medium$1791
Large$2991
Premium$5991
  1. per month
Additional Pricing Details

Union Metrics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Starting Price

Union Metrics Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Moz Pro
8.7
Union Metrics
8.1

Likelihood to Renew

Moz Pro
8.8
Union Metrics

Usability

Moz Pro
8.5
Union Metrics

Reliability and Availability

Moz Pro
10.0
Union Metrics

Support Rating

Moz Pro
9.5
Union Metrics

Online Training

Moz Pro
7.0
Union Metrics

Add comparison