Moz Link Explorer vs. Moz Pro

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Moz Link Explorer
Score 7.8 out of 10
N/A
Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired by iContact in June, 2021.
$99
per month
Moz Pro
Score 8.1 out of 10
N/A
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz…
$99
per month
Pricing
Moz Link ExplorerMoz Pro
Editions & Modules
Moz Pro
$99
per month
Moz Link Explorer
Free
Standard
$99
per month
Medium
$179
per month
Large
$299
per month
Premium
$599
per month
Offerings
Pricing Offerings
Moz Link ExplorerMoz Pro
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Moz Link ExplorerMoz Pro
Considered Both Products
Moz Link Explorer
Chose Moz Link Explorer
When it still existed, Open Site Explorer was one of, if not the, best freemium SEO tools. Not only did its free-tier offer amazing insights and data for SEO strategy, but its paid program offered additional resources for SEO. I think it worked better than Screaming Frog
Chose Moz Link Explorer
Yahoo! Site Explorer is no longer available outside of a Bing Webmaster Tools account. While there are plenty of fee-based link evaluation tools, Moz's Open Site Explorer provides a robust set of features and metrics in its free version that no other site can match. Moz also …
Moz Pro
Chose Moz Pro
I've recently noticed we're using SEM Rush a whole lot more nowadays for rank tracking. In fact, it's the first time we've gone to the highest package across multiple client accounts due to the ability to plot rankings amongst competitors in a cool visual way, the ability to …
Chose Moz Pro
These products do different things and compliment each other if used correctly.
Chose Moz Pro
We actually use a lot of different SEO tools all at the same time. Each tool has it's own strengths and not one to rule them all.
Chose Moz Pro
I prefer Ahrefs Site Explorer to Moz's Open Site Explorer. It has much more data on current and historical backlinks, as well as useful charts. The UI is easy to navigate and there are options for exporting the data, which I find useful as well.
Chose Moz Pro
We chose Moz because it's credibility and trust from the industry, ease of use and intuitive integration of Moz products.
Chose Moz Pro
We do continue to use several of these tools alongside Moz, for various purposes (including validating findings with Moz's tools). But the Moz tool set is simply more comprehensive in its functionality. Moz also offers some basic pieces that these competitors have not been able …
Chose Moz Pro
Moz is the one stop source for information, tools and networking which is what makes the monthly fee quite reasonable. The other tools are good too, however each serves a specific purpose. You are not a true SEO unless you subscribe to Moz. These guys do great work! Thank you!
Chose Moz Pro
Raven works really well, but the mozinars and supporting community is what makes Moz so important to your digital strategy.
Chose Moz Pro
Moz is the better choice for small business website insight. BrightEdge is the better choice for enterprise-level websites.
Chose Moz Pro
I consider Moz the most accurate service in terms of rankings, links, and authority metrics. More often than not, Moz's information reflects what we see on the search engines while other products have a much larger margin of error.
Chose Moz Pro
My favorite tool is SEMrush. I selected Moz to help with link-based research because SEMrush is more focused on keyword data. For the link-based data, Ahrefs is probably the biggest threat to Moz. It has an amazing amount of data, and from the chatter I hear the data is more …
Chose Moz Pro
We use Raven Tools and Moz. Raven Tools aggregates Moz data through their partnership, so if you only have $100 a month to spend, consider Raven Tools.
SEOmoz vs Majestic SEO - Moz has more more user friendly tools and interfaces but Majestic is more powerful. Majestic has …
Top Pros
Top Cons
Features
Moz Link ExplorerMoz Pro
SEO
Comparison of SEO features of Product A and Product B
Moz Link Explorer
8.1
8 Ratings
4% above category average
Moz Pro
8.3
40 Ratings
7% above category average
Keyword analysis8.35 Ratings9.940 Ratings
Backlink management9.07 Ratings7.135 Ratings
SERP ranking tracking8.36 Ratings9.940 Ratings
Page grader7.55 Ratings9.839 Ratings
Competitive analysis9.08 Ratings8.039 Ratings
Site audit / diagnostics8.56 Ratings8.938 Ratings
Site recommendations8.05 Ratings7.936 Ratings
Task management5.96 Ratings5.221 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Moz Link Explorer
7.4
7 Ratings
3% below category average
Moz Pro
5.9
32 Ratings
25% below category average
Local SEO8.36 Ratings5.327 Ratings
Social SEO7.55 Ratings5.323 Ratings
Mobile SEO7.55 Ratings6.325 Ratings
Global SEO6.54 Ratings6.827 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Moz Link Explorer
7.2
5 Ratings
16% below category average
Moz Pro
8.9
32 Ratings
6% above category average
Multi-domain support5.55 Ratings7.927 Ratings
Integration with web analytics tools9.04 Ratings9.929 Ratings
Best Alternatives
Moz Link ExplorerMoz Pro
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Moz Link ExplorerMoz Pro
Likelihood to Recommend
8.0
(9 ratings)
9.8
(77 ratings)
Likelihood to Renew
10.0
(1 ratings)
8.8
(37 ratings)
Usability
-
(0 ratings)
8.5
(2 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
7.6
(2 ratings)
9.5
(7 ratings)
Online Training
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
Moz Link ExplorerMoz Pro
Likelihood to Recommend
iContact
It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.
Read full review
iContact
Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
Read full review
Pros
iContact
  • Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
  • The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.
Read full review
iContact
  • It finds relevant keywords and lets you know your chance of ranking with them.
  • It helps you find content that needs work to rank better.
  • It helps you improve any technical issues with your web pages.
  • It helps you audit your current site for any technical issues.
  • It helps you keep track of your most important keywords.
Read full review
Cons
iContact
  • You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
  • I’ve found that competitor tools give larger lists of inbound links.
  • You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.
Read full review
iContact
  • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
  • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
  • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
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Likelihood to Renew
iContact
No renewal is necessary with the free version!
Read full review
iContact
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
Read full review
Usability
iContact
No answers on this topic
iContact
it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
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Reliability and Availability
iContact
No answers on this topic
iContact
Every time I've ever needed it, it's been there.
Read full review
Support Rating
iContact
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
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iContact
As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
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Alternatives Considered
iContact
Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
Read full review
iContact
Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
Read full review
Return on Investment
iContact
  • This has allowed me to bring more traffic to our website.
  • This has increased our clients.
  • This has increased our Domain Authority over 10.
Read full review
iContact
  • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
  • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
Read full review
ScreenShots

Moz Pro Screenshots

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