What users are saying about
Top Rated
292 Ratings
634 Ratings
Top Rated
292 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100
634 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.5 out of 100

Likelihood to Recommend

Moz

Moz is fantastic for keyword-centric, rankings-focused clients. It also offers fun extras that clients love such as SERP features, and a great competitor-comparison angle for specific keywords. For clients who want to see how keywords fluctuate in rankings over time, Moz is an excellent tool to make this tracking as effortless as possible
Dustin Junkert | TrustRadius Reviewer

Pardot

I found Pardot really powerful and versatile. We didn't use the Drip Automation feature as much as I would have liked, but that's just because we didn't have many use cases to justify it. We were able to build out a complex custom CSS for our email templates and appreciated the rendering capabilities that allowed us to preview how our CSS would display across all the most popular browsers and mobile platforms.
Lyza Swearingen Latham | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz
7.5
Pardot
Keyword analysis
Moz
9.1
Pardot
Backlink management
Moz
6.9
Pardot
SERP ranking tracking
Moz
8.4
Pardot
Page grader
Moz
8.8
Pardot
Competitive analysis
Moz
8.0
Pardot
Site audit / diagnostics
Moz
7.1
Pardot
Site recommendations
Moz
7.1
Pardot
Task management
Moz
5.0
Pardot

SEO Channels

Moz
7.8
Pardot
Local SEO
Moz
7.7
Pardot
Social SEO
Moz
7.1
Pardot
Mobile SEO
Moz
7.5
Pardot
Global SEO
Moz
8.9
Pardot

SEO Platform & Account Management

Moz
8.2
Pardot
Multi-domain support
Moz
8.6
Pardot
Integration with web analytics tools
Moz
7.9
Pardot

Email & Online Marketing

Moz
Pardot
7.6
WYSIWYG email editor
Moz
Pardot
6.7
Dynamic content
Moz
Pardot
6.9
Ability to test dynamic content
Moz
Pardot
7.2
Landing pages
Moz
Pardot
6.8
A/B testing
Moz
Pardot
8.5
Mobile optimization
Moz
Pardot
7.7
Email deliverability reporting
Moz
Pardot
8.3
List management
Moz
Pardot
8.2
Triggered drip sequences
Moz
Pardot
8.3

Lead Management

Moz
Pardot
8.0
Lead nurturing
Moz
Pardot
8.3
Lead scoring and grading
Moz
Pardot
8.6
Data quality management
Moz
Pardot
7.5
Automated sales alerts and tasks
Moz
Pardot
7.7

Campaign Management

Moz
Pardot
7.7
Calendaring
Moz
Pardot
7.7
Event/webinar marketing
Moz
Pardot
7.8

Social Media Marketing

Moz
Pardot
6.7
Social sharing and campaigns
Moz
Pardot
5.8
Social profile integration
Moz
Pardot
7.5

Reporting & Analytics

Moz
Pardot
7.0
Dashboards
Moz
Pardot
7.3
Standard reports
Moz
Pardot
7.0
Custom reports
Moz
Pardot
6.6

Platform & Infrastructure

Moz
Pardot
7.4
API
Moz
Pardot
7.8
Role-based workflow & approvals
Moz
Pardot
7.2
Customizability
Moz
Pardot
7.2
Integration with Salesforce.com
Moz
Pardot
8.6
Integration with Microsoft Dynamics CRM
Moz
Pardot
8.3
Integration with SugarCRM
Moz
Pardot
5.4

Pros

Moz

  • Keyword Explorer has excellent filtering options and a great recommendation engine around related terms.
  • The On-Page Grader is an excellent gut check when publishing new service pages and blog posts.
  • Domain Authority has always served as an easily digestible number to assess how we're doing in our optimization efforts, as well as assessing competitors or outreach targets.
Anonymous | TrustRadius Reviewer

Pardot

  • Pardot syncs with our database, Salesforce and works seamlessly in updating records with individuals. Having this sync allows everyone in the organization to know where the last communication was and where they stand.
  • Pardot's A/B testing is the easiest A/B testing to use and communicate differently with individuals based on reporting. You are able to test this A/B before sending out an email unlike other platforms. The A/B testing is time saving and effective when trying to communicate with our audience.
  • Pardot's engagement studio is very easy to not only set-up but to follow. They set up their engagement platform in a way that you can see it overall and follow it like a flow chart, allowing the creator to truly understand where the emails/individuals are doing. The reporting of the engagement studios is detailed and very accessible.
Danielle Armour | TrustRadius Reviewer

Cons

Moz

  • Link building is not a core strength for MOZ. But I think they've recognized this and found a company (STAT) to join up with to strengthen that area.
  • I think they've missed how useful Rank Tracker is to a lot of their users. I would like to see them spend some time on the UX of this feature to improve it because the base concept is worthwhile. I started looking into alternate solutions when I heard it was going away--solutions that would have taken my budget away from MOZ. It was a relief to see them roll back their decision to remove its functionality.
  • I would like to see more capability to be able to track ranking for keyterms for desktop and mobile as separate metrics. I know there is a difference, but I have no definitive insights other than my manual tracking, which for local is not very accurate when I'm trying to promote a site in Portland and am based in the Midwest.
Anonymous | TrustRadius Reviewer

Pardot

  • Pricey. I work for a nonprofit so it was a big decision to go with Pardot but it is one of the best in its class.
  • You must have the capacity/time/resources to actually use the functionalities and features. Otherwise, it could be a waste of money.
Jillian Papa | TrustRadius Reviewer

Likelihood to Renew

Moz

Moz 8.9
Based on 38 answers
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
Kyle Claypool | TrustRadius Reviewer

Pardot

Pardot 3.8
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark | TrustRadius Reviewer

Usability

Moz

Moz 8.5
Based on 2 answers
It's extremely intuitive and explicitly ties the functionality of the product to SEO best practices.
Mackinley Levine | TrustRadius Reviewer

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr | TrustRadius Reviewer

Reliability and Availability

Moz

Moz 10.0
Based on 1 answer
Every time I've ever needed it, it's been there.
Ingo Grammel | TrustRadius Reviewer

Pardot

Pardot 7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch | TrustRadius Reviewer

Performance

Moz

Moz 6.0
Based on 1 answer
No answer on this topic is available.

Pardot

Pardot 8.3
Based on 5 answers
There are various connectors to the product to other services (SFDC, Google Analytics, Google AdWords, Bit.ly, Social Accounts, etc.). They all seem to sync very well and frequently
Vinny Poliseno | TrustRadius Reviewer

Support Rating

Moz

Moz 9.3
Based on 7 answers
I have not had a ton of interaction with the support team. Mostly asking questions where I cannot find the answer or where the data did not quite make sense. I always use their easy to access chat feature to talk to support. They are very responsive and very well informed and can usually solve my issue with just one chat session.
Kevin Gamache | TrustRadius Reviewer

Pardot

Pardot 6.4
Based on 14 answers
They contact us on a regular basis to ensure everything is going well, they keep us updated on new enhancements to the program and also offer weekly webinars to learn more about the program and features. When we do have an issue come up, which is extremely rare, they answer our requests promptly.
Justin Gray | TrustRadius Reviewer

In-Person Training

Moz

No score
No answers yet
No answers on this topic

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch | TrustRadius Reviewer

Online Training

Moz

Moz 7.0
Based on 1 answer
No answer on this topic is available.

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh | TrustRadius Reviewer

Implementation Rating

Moz

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.2
Based on 11 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Anna Johansson | TrustRadius Reviewer

Alternatives Considered

Moz

I've recently noticed we're using SEM Rush a whole lot more nowadays for rank tracking. In fact, it's the first time we've gone to the highest package across multiple client accounts due to the ability to plot rankings amongst competitors in a cool visual way, the ability to categorize keywords by tags, and the nice UI improvements they have made.
Rodrigo Stockebrand | TrustRadius Reviewer

Pardot

We originally looked at both Marketo and Pardot for our marketing automation. They were considered to be almost identical products. The main reason for selecting Pardot was that we were already using salesforce and it made sense not to add too many different systems from different suppliers.
Richard Massey | TrustRadius Reviewer

Return on Investment

Moz

  • I can't answer that question accurately as I don't have access to the budgetary metrics of our business.
  • I can say it's certainly helped us glean insight into HOW to gain a positive ROI, but can't attest to the true figures because I simply don't know.
Andrew Silverstein | TrustRadius Reviewer

Pardot

  • Pardot saves sales hundreds of hours per year by automating the lead follow-up.
  • Gives the Sales team more visibility into what their leads are doing.
  • Ultimately, sales and marketing would be a lot harder if we didn't have Pardot. It's the glue that pulls everything together, and the amount of work and data processing that goes on behind the scenes thanks to the platform means that our sales team can focus on conversations rather than email followup, lead grading, etc.
Garrett Genest | TrustRadius Reviewer

Screenshots

Pricing Details

Moz

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Moz Editions & Modules

Additional Pricing Details

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pardot Editions & Modules

Edition
Standard$1,0001
Pro$2,0002
Ultimate$3,0002
  1. per month (up to 1,000 contacts)
  2. per month (up to 10,000 contacts)
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Rating Summary

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