What users are saying about
Top Rated
293 Ratings
2 Ratings
Top Rated
293 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.9 out of 100

Likelihood to Recommend

Moz

Moz is fantastic for keyword-centric, rankings-focused clients. It also offers fun extras that clients love such as SERP features, and a great competitor-comparison angle for specific keywords. For clients who want to see how keywords fluctuate in rankings over time, Moz is an excellent tool to make this tracking as effortless as possible
Dustin Junkert | TrustRadius Reviewer

Rio SEO

If you have a business with more than 20 locally serving locations you know how important local searches are. RIO SEO will help syndicate your information and their robust toolkit will help those types of businesses be successful online. Their all in one dashboard lets the user control every location without having to log in to multiple dashboards to make a change in Google, then Bing, then Yelp, etc.
Joshua Titsworth | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz
7.5
Rio SEO
10.0
Keyword analysis
Moz
9.1
Rio SEO
Backlink management
Moz
6.9
Rio SEO
SERP ranking tracking
Moz
8.4
Rio SEO
10.0
Page grader
Moz
8.8
Rio SEO
Competitive analysis
Moz
8.0
Rio SEO
Site audit / diagnostics
Moz
7.1
Rio SEO
Site recommendations
Moz
7.1
Rio SEO
Task management
Moz
5.0
Rio SEO

SEO Channels

Moz
7.8
Rio SEO
10.0
Local SEO
Moz
7.7
Rio SEO
10.0
Social SEO
Moz
7.1
Rio SEO
10.0
Mobile SEO
Moz
7.5
Rio SEO
10.0
Global SEO
Moz
8.9
Rio SEO
10.0

SEO Platform & Account Management

Moz
8.2
Rio SEO
10.0
Multi-domain support
Moz
8.6
Rio SEO
Integration with web analytics tools
Moz
7.9
Rio SEO
10.0

Pros

Moz

  • Keyword Explorer has excellent filtering options and a great recommendation engine around related terms.
  • The On-Page Grader is an excellent gut check when publishing new service pages and blog posts.
  • Domain Authority has always served as an easily digestible number to assess how we're doing in our optimization efforts, as well as assessing competitors or outreach targets.
Anonymous | TrustRadius Reviewer

Rio SEO

  • Their software is really amazing and does the job well and in a routine manner.
  • Their support staff is beyond amazing, hands down the best support I've gotten from any company in any industry.
  • The proactively find issues and bring them to our attention so we can work with our clients on getting results.
  • The renewal process is painless and they help us with reporting to build a case for renewal and retaining the client.
Joshua Titsworth | TrustRadius Reviewer

Cons

Moz

  • Link building is not a core strength for MOZ. But I think they've recognized this and found a company (STAT) to join up with to strengthen that area.
  • I think they've missed how useful Rank Tracker is to a lot of their users. I would like to see them spend some time on the UX of this feature to improve it because the base concept is worthwhile. I started looking into alternate solutions when I heard it was going away--solutions that would have taken my budget away from MOZ. It was a relief to see them roll back their decision to remove its functionality.
  • I would like to see more capability to be able to track ranking for keyterms for desktop and mobile as separate metrics. I know there is a difference, but I have no definitive insights other than my manual tracking, which for local is not very accurate when I'm trying to promote a site in Portland and am based in the Midwest.
Anonymous | TrustRadius Reviewer

Rio SEO

  • The dashboard could be a bit more user-friendly. It takes some training to get used to.
  • Keys/legends in the sidebar and in exports to help explain what different sections are for the "laymen" that aren't in this industry 24/7.
  • Having a "suggested changes" like what Moz.com/local has in their backend for photos/additional categories. Something that can help the user be more proactive rather than "here's where you're at" a "here's what you can do to improve" would help.
Joshua Titsworth | TrustRadius Reviewer

Likelihood to Renew

Moz

Moz 8.9
Based on 38 answers
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
Kyle Claypool | TrustRadius Reviewer

Rio SEO

No score
No answers yet
No answers on this topic

Usability

Moz

Moz 8.5
Based on 2 answers
It's extremely intuitive and explicitly ties the functionality of the product to SEO best practices.
Mackinley Levine | TrustRadius Reviewer

Rio SEO

No score
No answers yet
No answers on this topic

Reliability and Availability

Moz

Moz 10.0
Based on 1 answer
Every time I've ever needed it, it's been there.
Ingo Grammel | TrustRadius Reviewer

Rio SEO

No score
No answers yet
No answers on this topic

Support Rating

Moz

Moz 9.3
Based on 7 answers
I have not had a ton of interaction with the support team. Mostly asking questions where I cannot find the answer or where the data did not quite make sense. I always use their easy to access chat feature to talk to support. They are very responsive and very well informed and can usually solve my issue with just one chat session.
Kevin Gamache | TrustRadius Reviewer

Rio SEO

No score
No answers yet
No answers on this topic

Alternatives Considered

Moz

I've recently noticed we're using SEM Rush a whole lot more nowadays for rank tracking. In fact, it's the first time we've gone to the highest package across multiple client accounts due to the ability to plot rankings amongst competitors in a cool visual way, the ability to categorize keywords by tags, and the nice UI improvements they have made.
Rodrigo Stockebrand | TrustRadius Reviewer

Rio SEO

RIO SEO is heads, shoulders, the entire body, ahead of Local Market Launch. We used Local Market Launch before RIO and it was one of the worst years of my life. The support was non-existent, their syndication was lackluster and they messed up our contracts enough times to frustrate us and the clients. I cannot express in enough words my disdain for that service and how much of a refreshing change it was to work with a company like RIO that cared as much about our client success as we did.
Joshua Titsworth | TrustRadius Reviewer

Return on Investment

Moz

  • I can't answer that question accurately as I don't have access to the budgetary metrics of our business.
  • I can say it's certainly helped us glean insight into HOW to gain a positive ROI, but can't attest to the true figures because I simply don't know.
Andrew Silverstein | TrustRadius Reviewer

Rio SEO

  • They have helped us retain several big clients over the years which in turn has helped bring in several other clients.
  • Their tools allow us, a small boutique agency, to operate like a big agency.
  • Our local listing clients have been much happier with our switch to RIO which has allowed us to focus on other areas for them instead of just the syndication.
Joshua Titsworth | TrustRadius Reviewer

Pricing Details

Moz

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rio SEO

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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