What users are saying about
Top Rated
251 Ratings
5 Ratings
Top Rated
251 Ratings
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Score 8.3 out of 101
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.2 out of 101

Likelihood to Recommend

Moz

Despite some of the shortcomings of the solution, I think MOZ is a great company and am happy to support the organization with our subscription. It's a really good tool for those who don't have $K's in their SEO budget.
No photo available

Ryte

It is great if your SEO team is young and getting to learn different tools. Or if you don't have access to programmers easily, to crawl and collect some data for you.
No photo available

Feature Rating Comparison

SEO

Moz
8.0
Ryte
7.4
Keyword analysis
Moz
8.7
Ryte
9.0
Backlink management
Moz
7.2
Ryte
8.0
SERP ranking tracking
Moz
8.1
Ryte
5.0
Page grader
Moz
8.6
Ryte
6.0
Competitive analysis
Moz
7.9
Ryte
8.0
Site audit / diagnostics
Moz
8.1
Ryte
9.0
Site recommendations
Moz
8.2
Ryte
8.0
Task management
Moz
7.0
Ryte
6.0

SEO Channels

Moz
7.8
Ryte
6.0
Local SEO
Moz
7.9
Ryte
5.0
Social SEO
Moz
7.1
Ryte
5.0
Mobile SEO
Moz
8.0
Ryte
7.0
Global SEO
Moz
8.4
Ryte
7.0

SEO Platform & Account Management

Moz
7.8
Ryte
8.5
Multi-domain support
Moz
8.1
Ryte
10.0
Integration with web analytics tools
Moz
7.4
Ryte
7.0

Pros

Moz

  • Keyword Explorer. I use the lists feature, SERP analysis, & suggestions several times per week. The suggestions that are questions is a good starting place for get a sense of what my target audience cares about. Then I'm able to do more targeted research within the SERP itself and come up with a plan for our piece of content.
  • I think Rank Tracker is really helpful, especially for agencies trying to get a quick sense of how many sites are performing for higher priority terms. All your top terms are on one page, which makes it easy to do a quick, daily check.
  • MOZ does a really good job at creating an open, no judgement community forum where ideas and concerns can be freely expressed without ridicule or embarrassment. Whether you think you are a beginner or an expert, you are welcome to speak your mind and ask your questions. Their free articles, white papers, vlogs, etc are all really well done resources for any SEO professional.
No photo available

Ryte

  • Great for managing risks related to SEO
  • Helps in optimizing content on the site
  • Easy to build up reports
No photo available

Cons

Moz

  • I've always felt that I only know about 10% of what I could possibly really do in Moz. So what would be really helpful is knowing how some other enterprise type users are using the tool. I will say however, that the quick videos on Twitter have been really helpful, as well as the blog posts that really dive into the tool capabilities. Perhaps it's just me being lazy and not proactively learning the tool;)
  • I've always been skeptical of the Moz data that is being pulled in from Google Analytics, since it sometimes doesn't match up with what I see in Google Analytics and is also generally very high-level and not very actionable. Also, would be nice to get Site Catalyst integration.
  • I'm a little concerned with the Mozcon. This is the first year I didn't purchase the super early bird ticket on the spot at the event because I'm starting to feel it's not the best conference for an advanced SEO looking for specific strategies and tactics that could be applicable to large enterprise SEO practices.
Rodrigo Stockebrand profile photo

Ryte

  • Sometimes the TF*IDF analysis doesn't make much sense
  • Can be difficult to justify the cost for the value provided
No photo available

Likelihood to Renew

Moz

Moz 8.9
Based on 38 answers
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
Kyle Claypool profile photo

Ryte

No score
No answers yet
No answers on this topic

Usability

Moz

Moz 8.5
Based on 2 answers
It's extremely intuitive and explicitly ties the functionality of the product to SEO best practices.
Mackinley Levine profile photo

Ryte

Ryte 10.0
Based on 1 answer
Really easy to use
Lukas Mehnert profile photo

Reliability and Availability

Moz

Moz 10.0
Based on 1 answer
Every time I've ever needed it, it's been there.
Ingo Grammel profile photo

Ryte

No score
No answers yet
No answers on this topic

Support

Moz

No score
No answers yet
No answers on this topic

Ryte

Ryte 10.0
Based on 1 answer
They are nice and quick.
Lukas Mehnert profile photo

Implementation

Moz

No score
No answers yet
No answers on this topic

Ryte

Ryte 10.0
Based on 1 answer
Quick installation - no IT needed
Lukas Mehnert profile photo

Alternatives Considered

Moz

  • Moz stacks up particularly well against SEM Rush because of how user-friendly and intuitive the software is. It also delivers the data I'm interested in in a way that's more useful.
  • SEM Rush's keyword research tool provides smart suggestions for semantically related keyword alternatives, but Moz's SERP analysis tool is far more useful than the tool SEM Rush provides simply because of the metrics it places alongside the SERP
  • Moz's keyword tracker is more intuitive and easier to organize than the similar service provided by SEM data, which is suggestive of the relative importance of factors such as back links, domain authority, etc.Rush.
  • In regard to the sheer scope of pages crawled, Majestic SEO's back link crawler is incredible, while Moz's crawler is fairly limited. Granted, crawling for back links is really all that Majestic does.
Mackinley Levine profile photo

Ryte

We started using OnPage.org as it was highly recommended by some consultants. Although after using it for few months, we realized that it has very limited "exclusive" information that only this tool can provide.
No photo available

Return on Investment

Moz

  • Positive: a better understanding of how various sections of the site are performing search-wise based on keyword ranking gains or losses.
  • Positive: members of the Editorial team are able to brush up on their knowledge of SEO best practices by using the page grading tool.
  • Positive: a better understanding of why certain sites rank for competitive keywords.
  • Positive: a more clear and well-informed SEO strategy based on data regarding our competitors.
Mackinley Levine profile photo

Ryte

  • It can be hard to justify the costs Vs returns, specially if you have most of the data available via other tools
No photo available

Pricing Details

Moz

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Ryte

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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