What users are saying about
Top Rated
292 Ratings
1 Ratings
Top Rated
292 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 10 out of 100

Likelihood to Recommend

Moz

Moz is fantastic for keyword-centric, rankings-focused clients. It also offers fun extras that clients love such as SERP features, and a great competitor-comparison angle for specific keywords. For clients who want to see how keywords fluctuate in rankings over time, Moz is an excellent tool to make this tracking as effortless as possible
Dustin Junkert | TrustRadius Reviewer

Scope by 4C

The perfect tool for a team looking to bring social, Amazon, or OTT in-house.
Bryan Benavides | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz
7.5
Scope by 4C
Keyword analysis
Moz
9.1
Scope by 4C
Backlink management
Moz
6.9
Scope by 4C
SERP ranking tracking
Moz
8.4
Scope by 4C
Page grader
Moz
8.8
Scope by 4C
Competitive analysis
Moz
8.0
Scope by 4C
Site audit / diagnostics
Moz
7.1
Scope by 4C
Site recommendations
Moz
7.1
Scope by 4C
Task management
Moz
5.0
Scope by 4C

SEO Channels

Moz
7.8
Scope by 4C
Local SEO
Moz
7.7
Scope by 4C
Social SEO
Moz
7.1
Scope by 4C
Mobile SEO
Moz
7.5
Scope by 4C
Global SEO
Moz
8.9
Scope by 4C

SEO Platform & Account Management

Moz
8.2
Scope by 4C
Multi-domain support
Moz
8.6
Scope by 4C
Integration with web analytics tools
Moz
7.9
Scope by 4C

Pros

Moz

  • Keyword Explorer has excellent filtering options and a great recommendation engine around related terms.
  • The On-Page Grader is an excellent gut check when publishing new service pages and blog posts.
  • Domain Authority has always served as an easily digestible number to assess how we're doing in our optimization efforts, as well as assessing competitors or outreach targets.
Anonymous | TrustRadius Reviewer

Scope by 4C

  • Co-op budget management
  • Audience targeting
Bryan Benavides | TrustRadius Reviewer

Cons

Moz

  • Link building is not a core strength for MOZ. But I think they've recognized this and found a company (STAT) to join up with to strengthen that area.
  • I think they've missed how useful Rank Tracker is to a lot of their users. I would like to see them spend some time on the UX of this feature to improve it because the base concept is worthwhile. I started looking into alternate solutions when I heard it was going away--solutions that would have taken my budget away from MOZ. It was a relief to see them roll back their decision to remove its functionality.
  • I would like to see more capability to be able to track ranking for keyterms for desktop and mobile as separate metrics. I know there is a difference, but I have no definitive insights other than my manual tracking, which for local is not very accurate when I'm trying to promote a site in Portland and am based in the Midwest.
Anonymous | TrustRadius Reviewer

Scope by 4C

  • Amazon bidding
  • Syncing more audience in OTT
Bryan Benavides | TrustRadius Reviewer

Likelihood to Renew

Moz

Moz 8.9
Based on 38 answers
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
Kyle Claypool | TrustRadius Reviewer

Scope by 4C

No score
No answers yet
No answers on this topic

Usability

Moz

Moz 8.5
Based on 2 answers
It's extremely intuitive and explicitly ties the functionality of the product to SEO best practices.
Mackinley Levine | TrustRadius Reviewer

Scope by 4C

No score
No answers yet
No answers on this topic

Reliability and Availability

Moz

Moz 10.0
Based on 1 answer
Every time I've ever needed it, it's been there.
Ingo Grammel | TrustRadius Reviewer

Scope by 4C

No score
No answers yet
No answers on this topic

Support Rating

Moz

Moz 9.3
Based on 7 answers
I have not had a ton of interaction with the support team. Mostly asking questions where I cannot find the answer or where the data did not quite make sense. I always use their easy to access chat feature to talk to support. They are very responsive and very well informed and can usually solve my issue with just one chat session.
Kevin Gamache | TrustRadius Reviewer

Scope by 4C

Scope by 4C 10.0
Based on 1 answer
Team is always very responsive from the account manager to the C-Level.
Bryan Benavides | TrustRadius Reviewer

Alternatives Considered

Moz

I've recently noticed we're using SEM Rush a whole lot more nowadays for rank tracking. In fact, it's the first time we've gone to the highest package across multiple client accounts due to the ability to plot rankings amongst competitors in a cool visual way, the ability to categorize keywords by tags, and the nice UI improvements they have made.
Rodrigo Stockebrand | TrustRadius Reviewer

Scope by 4C

Not what we were looking for to scale.
Bryan Benavides | TrustRadius Reviewer

Return on Investment

Moz

  • I can't answer that question accurately as I don't have access to the budgetary metrics of our business.
  • I can say it's certainly helped us glean insight into HOW to gain a positive ROI, but can't attest to the true figures because I simply don't know.
Andrew Silverstein | TrustRadius Reviewer

Scope by 4C

  • Increased ROAS in social media buys
  • Increased audience segmentation
Bryan Benavides | TrustRadius Reviewer

Pricing Details

Moz

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Scope by 4C

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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