What users are saying about
Top Rated
292 Ratings
14 Ratings
Top Rated
292 Ratings
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Score 8.3 out of 100
14 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Moz

Moz is fantastic for keyword-centric, rankings-focused clients. It also offers fun extras that clients love such as SERP features, and a great competitor-comparison angle for specific keywords. For clients who want to see how keywords fluctuate in rankings over time, Moz is an excellent tool to make this tracking as effortless as possible
Dustin Junkert | TrustRadius Reviewer

SE Ranking

SE Ranking is a fantastic tool if you are a marketing agency or freelancer looking for a single tool for the majority of your SEO work. It also includes B2B tools like their lead generation widget and white label reports that can help you generate new leads for your business. It would get 10 stars if their database was larger to accommodate research for small geographic areas, but they are always expanding their database so it may just be a matter of time. Research SE Ranking has pricing plans available for every budget.
Gary Shouldis | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz
7.5
SE Ranking
7.7
Keyword analysis
Moz
9.1
SE Ranking
8.3
Backlink management
Moz
6.9
SE Ranking
7.6
SERP ranking tracking
Moz
8.4
SE Ranking
8.2
Page grader
Moz
8.8
SE Ranking
6.3
Competitive analysis
Moz
8.0
SE Ranking
8.5
Site audit / diagnostics
Moz
7.1
SE Ranking
8.6
Site recommendations
Moz
7.1
SE Ranking
7.2
Task management
Moz
5.0
SE Ranking
7.3

SEO Channels

Moz
7.8
SE Ranking
7.9
Local SEO
Moz
7.7
SE Ranking
5.9
Social SEO
Moz
7.1
SE Ranking
Mobile SEO
Moz
7.5
SE Ranking
8.6
Global SEO
Moz
8.9
SE Ranking
9.1

SEO Platform & Account Management

Moz
8.2
SE Ranking
8.9
Multi-domain support
Moz
8.6
SE Ranking
8.8
Integration with web analytics tools
Moz
7.9
SE Ranking
9.0

Pros

Moz

  • Keyword Explorer has excellent filtering options and a great recommendation engine around related terms.
  • The On-Page Grader is an excellent gut check when publishing new service pages and blog posts.
  • Domain Authority has always served as an easily digestible number to assess how we're doing in our optimization efforts, as well as assessing competitors or outreach targets.
Anonymous | TrustRadius Reviewer

SE Ranking

  • Rank racking. It’s really important for us that the ranks are tracked accurately.
  • Monitoring of changes made on the website. We’ve found this feature really useful.
  • Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.
Dmitry Chervonyi | TrustRadius Reviewer

Cons

Moz

  • Link building is not a core strength for MOZ. But I think they've recognized this and found a company (STAT) to join up with to strengthen that area.
  • I think they've missed how useful Rank Tracker is to a lot of their users. I would like to see them spend some time on the UX of this feature to improve it because the base concept is worthwhile. I started looking into alternate solutions when I heard it was going away--solutions that would have taken my budget away from MOZ. It was a relief to see them roll back their decision to remove its functionality.
  • I would like to see more capability to be able to track ranking for keyterms for desktop and mobile as separate metrics. I know there is a difference, but I have no definitive insights other than my manual tracking, which for local is not very accurate when I'm trying to promote a site in Portland and am based in the Midwest.
Anonymous | TrustRadius Reviewer

SE Ranking

  • Better local SEO data.
  • Slow, it can take a lot of time when you update big lists of data.
  • Content analyses (would be nice to get rating on your current SEO).
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Moz

Moz 8.9
Based on 38 answers
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
Kyle Claypool | TrustRadius Reviewer

SE Ranking

No score
No answers yet
No answers on this topic

Usability

Moz

Moz 8.5
Based on 2 answers
It's extremely intuitive and explicitly ties the functionality of the product to SEO best practices.
Mackinley Levine | TrustRadius Reviewer

SE Ranking

SE Ranking 9.4
Based on 2 answers
They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.
Dmitry Chervonyi | TrustRadius Reviewer

Reliability and Availability

Moz

Moz 10.0
Based on 1 answer
Every time I've ever needed it, it's been there.
Ingo Grammel | TrustRadius Reviewer

SE Ranking

No score
No answers yet
No answers on this topic

Support Rating

Moz

Moz 9.3
Based on 7 answers
I have not had a ton of interaction with the support team. Mostly asking questions where I cannot find the answer or where the data did not quite make sense. I always use their easy to access chat feature to talk to support. They are very responsive and very well informed and can usually solve my issue with just one chat session.
Kevin Gamache | TrustRadius Reviewer

SE Ranking

SE Ranking 8.3
Based on 5 answers
We've had issues with 1) our account locking us out before it was expired, 2) rankings being extremely off and upon inquiring, given a basic response on how to cleanly check ranking as the explanation on discrepancies 3) slower to respond on some requests.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Moz

I've recently noticed we're using SEM Rush a whole lot more nowadays for rank tracking. In fact, it's the first time we've gone to the highest package across multiple client accounts due to the ability to plot rankings amongst competitors in a cool visual way, the ability to categorize keywords by tags, and the nice UI improvements they have made.
Rodrigo Stockebrand | TrustRadius Reviewer

SE Ranking

SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc...It's a good choice for agencies that are interested in tracking keywords for their clients, but other than that it underperforms in every other SEO category.
Dragan Nikolic | TrustRadius Reviewer

Return on Investment

Moz

  • I can't answer that question accurately as I don't have access to the budgetary metrics of our business.
  • I can say it's certainly helped us glean insight into HOW to gain a positive ROI, but can't attest to the true figures because I simply don't know.
Andrew Silverstein | TrustRadius Reviewer

SE Ranking

  • It helped us understand how our targeted keywords are performing and make decisions based on that
  • Also when we analyzed our website pages with SEO audit tool it helped us to improve our website a lot and get more organic traffic
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Moz

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Moz Editions & Modules

Additional Pricing Details

SE Ranking

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

SE Ranking Editions & Modules

Edition
Optimum$18.61
Plus$42.51
Enterprise$901
  1. per month
Additional Pricing Details
* All the prices are given for a weekly rankings check frequency and an annual subscription period.

Rating Summary

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