What users are saying about
Top Rated
292 Ratings
34 Ratings
Top Rated
292 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100
34 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Likelihood to Recommend

Moz

Moz is fantastic for keyword-centric, rankings-focused clients. It also offers fun extras that clients love such as SERP features, and a great competitor-comparison angle for specific keywords. For clients who want to see how keywords fluctuate in rankings over time, Moz is an excellent tool to make this tracking as effortless as possible
Dustin Junkert | TrustRadius Reviewer

SimilarWeb PRO

I think that SimilarWeb can be used for companies or departments looking to get a greater sense of website and general online traffic for a certain brand, individual, etc. I think that the tool requires little to no training as it's easy to navigate and the interface is clean and precise.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz
7.5
SimilarWeb PRO
Keyword analysis
Moz
9.1
SimilarWeb PRO
Backlink management
Moz
6.9
SimilarWeb PRO
SERP ranking tracking
Moz
8.4
SimilarWeb PRO
Page grader
Moz
8.8
SimilarWeb PRO
Competitive analysis
Moz
8.0
SimilarWeb PRO
Site audit / diagnostics
Moz
7.1
SimilarWeb PRO
Site recommendations
Moz
7.1
SimilarWeb PRO
Task management
Moz
5.0
SimilarWeb PRO

SEO Channels

Moz
7.8
SimilarWeb PRO
Local SEO
Moz
7.7
SimilarWeb PRO
Social SEO
Moz
7.1
SimilarWeb PRO
Mobile SEO
Moz
7.5
SimilarWeb PRO
Global SEO
Moz
8.9
SimilarWeb PRO

SEO Platform & Account Management

Moz
8.2
SimilarWeb PRO
Multi-domain support
Moz
8.6
SimilarWeb PRO
Integration with web analytics tools
Moz
7.9
SimilarWeb PRO

Pros

Moz

  • Keyword Explorer has excellent filtering options and a great recommendation engine around related terms.
  • The On-Page Grader is an excellent gut check when publishing new service pages and blog posts.
  • Domain Authority has always served as an easily digestible number to assess how we're doing in our optimization efforts, as well as assessing competitors or outreach targets.
Anonymous | TrustRadius Reviewer

SimilarWeb PRO

  • Traffic data: it helps understand traffic channel-wise data for all competitors, such as how many shares of paid and organic traffic are competitors getting, from display vs SEM, etc. in granular details.
  • Keyword data: it helps understand which keywords to focus on for both SEO and your paid marketing.
  • Market share and user segment data: it helps to plan new business categories, check your standing in your current business categories, etc.
Anonymous | TrustRadius Reviewer

Cons

Moz

  • Link building is not a core strength for MOZ. But I think they've recognized this and found a company (STAT) to join up with to strengthen that area.
  • I think they've missed how useful Rank Tracker is to a lot of their users. I would like to see them spend some time on the UX of this feature to improve it because the base concept is worthwhile. I started looking into alternate solutions when I heard it was going away--solutions that would have taken my budget away from MOZ. It was a relief to see them roll back their decision to remove its functionality.
  • I would like to see more capability to be able to track ranking for keyterms for desktop and mobile as separate metrics. I know there is a difference, but I have no definitive insights other than my manual tracking, which for local is not very accurate when I'm trying to promote a site in Portland and am based in the Midwest.
Anonymous | TrustRadius Reviewer

SimilarWeb PRO

  • Correlating some of the Trending Apps with your own marketing can be confusing.
  • You might have to upgrade if you are looking for Website Segment Analytics.
Mark Anderson | TrustRadius Reviewer

Likelihood to Renew

Moz

Moz 8.9
Based on 38 answers
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
Kyle Claypool | TrustRadius Reviewer

SimilarWeb PRO

No score
No answers yet
No answers on this topic

Usability

Moz

Moz 8.5
Based on 2 answers
It's extremely intuitive and explicitly ties the functionality of the product to SEO best practices.
Mackinley Levine | TrustRadius Reviewer

SimilarWeb PRO

SimilarWeb PRO 10.0
Based on 1 answer
This is one of the most UI friendly tools out there. Their data presentation and analysis is top of the world. We have never had to give KT to any team to be able to onboard on to this tool. In fact, the data is sufficient enough to get newer insights every time you deep dive.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Moz

Moz 10.0
Based on 1 answer
Every time I've ever needed it, it's been there.
Ingo Grammel | TrustRadius Reviewer

SimilarWeb PRO

No score
No answers yet
No answers on this topic

Support Rating

Moz

Moz 9.3
Based on 7 answers
I have not had a ton of interaction with the support team. Mostly asking questions where I cannot find the answer or where the data did not quite make sense. I always use their easy to access chat feature to talk to support. They are very responsive and very well informed and can usually solve my issue with just one chat session.
Kevin Gamache | TrustRadius Reviewer

SimilarWeb PRO

SimilarWeb PRO 9.0
Based on 2 answers
Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
Mark Anderson | TrustRadius Reviewer

Alternatives Considered

Moz

I've recently noticed we're using SEM Rush a whole lot more nowadays for rank tracking. In fact, it's the first time we've gone to the highest package across multiple client accounts due to the ability to plot rankings amongst competitors in a cool visual way, the ability to categorize keywords by tags, and the nice UI improvements they have made.
Rodrigo Stockebrand | TrustRadius Reviewer

SimilarWeb PRO

Hitwise data may be more comprehensive but it is far more expensive.Commscore has similar data limitations but still costs a lot more.
Yaacov Goldstein | TrustRadius Reviewer

Return on Investment

Moz

  • I can't answer that question accurately as I don't have access to the budgetary metrics of our business.
  • I can say it's certainly helped us glean insight into HOW to gain a positive ROI, but can't attest to the true figures because I simply don't know.
Andrew Silverstein | TrustRadius Reviewer

SimilarWeb PRO

  • A positive impact is that it helped paint clearer pictures of prospects and allowed SDR teams to narrow their searches or expand them
Anonymous | TrustRadius Reviewer

Pricing Details

Moz

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SimilarWeb PRO

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Moz
8.2
SimilarWeb PRO
8.5

Likelihood to Renew

Moz
8.9
SimilarWeb PRO

Usability

Moz
8.5
SimilarWeb PRO
10.0

Reliability and Availability

Moz
10.0
SimilarWeb PRO

Performance

Moz
6.0
SimilarWeb PRO

Support Rating

Moz
9.3
SimilarWeb PRO
9.0

Online Training

Moz
7.0
SimilarWeb PRO

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