What users are saying about
Top Rated
292 Ratings
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Top Rated
90 Ratings
Top Rated
292 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

SpyFu

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Top Rated
90 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Likelihood to Recommend

Moz

Moz is fantastic for keyword-centric, rankings-focused clients. It also offers fun extras that clients love such as SERP features, and a great competitor-comparison angle for specific keywords. For clients who want to see how keywords fluctuate in rankings over time, Moz is an excellent tool to make this tracking as effortless as possible
Dustin Junkert | TrustRadius Reviewer

SpyFu

I would say if you are using it for advertising sales its a great tool. If you own your own business and want to see what the competition is doing it is also a great too. If you did not have a great need for assessing marketing/advertising budgets and campaigns then it would probably be less important.
Josh Heintschel | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz
7.5
SpyFu
7.1
Keyword analysis
Moz
9.1
SpyFu
8.8
Backlink management
Moz
6.9
SpyFu
6.7
SERP ranking tracking
Moz
8.4
SpyFu
7.4
Page grader
Moz
8.8
SpyFu
5.9
Competitive analysis
Moz
8.0
SpyFu
9.2
Site audit / diagnostics
Moz
7.1
SpyFu
7.0
Site recommendations
Moz
7.1
SpyFu
7.0
Task management
Moz
5.0
SpyFu
5.1

SEO Channels

Moz
7.8
SpyFu
6.8
Local SEO
Moz
7.7
SpyFu
6.9
Social SEO
Moz
7.1
SpyFu
5.6
Mobile SEO
Moz
7.5
SpyFu
6.5
Global SEO
Moz
8.9
SpyFu
8.0

SEO Platform & Account Management

Moz
8.2
SpyFu
6.7
Multi-domain support
Moz
8.6
SpyFu
7.2
Integration with web analytics tools
Moz
7.9
SpyFu
6.3

Pros

Moz

  • Keyword Explorer has excellent filtering options and a great recommendation engine around related terms.
  • The On-Page Grader is an excellent gut check when publishing new service pages and blog posts.
  • Domain Authority has always served as an easily digestible number to assess how we're doing in our optimization efforts, as well as assessing competitors or outreach targets.
Anonymous | TrustRadius Reviewer

SpyFu

  • Gets info on competitor's websites. Simply putting in a domain name allows us to see what keywords they rank for organically, how much they spend on PPC and what their ads look like.
  • Finds the best keywords for our clients. By showing what keywords are going to cost, how many searches per month, etc. it allows us to plan budgets more accurately.
George Louvis | TrustRadius Reviewer

Cons

Moz

  • Link building is not a core strength for MOZ. But I think they've recognized this and found a company (STAT) to join up with to strengthen that area.
  • I think they've missed how useful Rank Tracker is to a lot of their users. I would like to see them spend some time on the UX of this feature to improve it because the base concept is worthwhile. I started looking into alternate solutions when I heard it was going away--solutions that would have taken my budget away from MOZ. It was a relief to see them roll back their decision to remove its functionality.
  • I would like to see more capability to be able to track ranking for keyterms for desktop and mobile as separate metrics. I know there is a difference, but I have no definitive insights other than my manual tracking, which for local is not very accurate when I'm trying to promote a site in Portland and am based in the Midwest.
Anonymous | TrustRadius Reviewer

SpyFu

  • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
  • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Moz

Moz 8.9
Based on 38 answers
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
Kyle Claypool | TrustRadius Reviewer

SpyFu

SpyFu 10.0
Based on 10 answers
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps.Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
Chris Romero | TrustRadius Reviewer

Usability

Moz

Moz 8.5
Based on 2 answers
It's extremely intuitive and explicitly ties the functionality of the product to SEO best practices.
Mackinley Levine | TrustRadius Reviewer

SpyFu

No score
No answers yet
No answers on this topic

Reliability and Availability

Moz

Moz 10.0
Based on 1 answer
Every time I've ever needed it, it's been there.
Ingo Grammel | TrustRadius Reviewer

SpyFu

No score
No answers yet
No answers on this topic

Support Rating

Moz

Moz 9.3
Based on 7 answers
I have not had a ton of interaction with the support team. Mostly asking questions where I cannot find the answer or where the data did not quite make sense. I always use their easy to access chat feature to talk to support. They are very responsive and very well informed and can usually solve my issue with just one chat session.
Kevin Gamache | TrustRadius Reviewer

SpyFu

SpyFu 7.9
Based on 13 answers
I personally think that SpyFu has great support. In my time using this product for both myself and for my clients and customers, I have not experienced any problems with SpyFu or their support for their website or their services.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Moz

I've recently noticed we're using SEM Rush a whole lot more nowadays for rank tracking. In fact, it's the first time we've gone to the highest package across multiple client accounts due to the ability to plot rankings amongst competitors in a cool visual way, the ability to categorize keywords by tags, and the nice UI improvements they have made.
Rodrigo Stockebrand | TrustRadius Reviewer

SpyFu

When it comes to assessing the competition, SpyFu is fantastic. I prefer its competitor analysis features much more than SEMRush or any other platform out there. That is what I use SpyFu for. Regarding reporting and integrations, it doesn't quite seem like it's the best option given the versatility other platforms like RavenTools has to offer. Especially at the price.
Jake Hundley | TrustRadius Reviewer

Return on Investment

Moz

  • I can't answer that question accurately as I don't have access to the budgetary metrics of our business.
  • I can say it's certainly helped us glean insight into HOW to gain a positive ROI, but can't attest to the true figures because I simply don't know.
Andrew Silverstein | TrustRadius Reviewer

SpyFu

  • SpyFu has had a fairly neutral ROI for our business, as it is fairly cost-effective, but doesn't necessarily provide us with significant returns.
  • SpyFu is nice to have, and I recommend using it - even if just the free version; you really can't lose anything.
  • There are other tools out there similar to SpyFu, but if you haven't tried them yet, SpyFu can be a nice, cost-effective place to get started.
Austin Voigt | TrustRadius Reviewer

Pricing Details

Moz

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SpyFu

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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