What users are saying about
Top Rated
292 Ratings
45 Ratings
Top Rated
292 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100
45 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.4 out of 100

Likelihood to Recommend

Moz

Moz is fantastic for keyword-centric, rankings-focused clients. It also offers fun extras that clients love such as SERP features, and a great competitor-comparison angle for specific keywords. For clients who want to see how keywords fluctuate in rankings over time, Moz is an excellent tool to make this tracking as effortless as possible
Dustin Junkert | TrustRadius Reviewer

TapClicks

When you have multiple platforms you are pulling data from, TapClicks is perfect for you. If you don't have many platforms, or you don't have many clients who need to see their data in real time it might not be needed.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz
7.5
TapClicks
Keyword analysis
Moz
9.1
TapClicks
Backlink management
Moz
6.9
TapClicks
SERP ranking tracking
Moz
8.4
TapClicks
Page grader
Moz
8.8
TapClicks
Competitive analysis
Moz
8.0
TapClicks
Site audit / diagnostics
Moz
7.1
TapClicks
Site recommendations
Moz
7.1
TapClicks
Task management
Moz
5.0
TapClicks

SEO Channels

Moz
7.8
TapClicks
Local SEO
Moz
7.7
TapClicks
Social SEO
Moz
7.1
TapClicks
Mobile SEO
Moz
7.5
TapClicks
Global SEO
Moz
8.9
TapClicks

SEO Platform & Account Management

Moz
8.2
TapClicks
Multi-domain support
Moz
8.6
TapClicks
Integration with web analytics tools
Moz
7.9
TapClicks

Pros

Moz

  • Keyword Explorer has excellent filtering options and a great recommendation engine around related terms.
  • The On-Page Grader is an excellent gut check when publishing new service pages and blog posts.
  • Domain Authority has always served as an easily digestible number to assess how we're doing in our optimization efforts, as well as assessing competitors or outreach targets.
Anonymous | TrustRadius Reviewer

TapClicks

  • Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
  • Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
  • Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.
Melissa Telsrow | TrustRadius Reviewer

Cons

Moz

  • Link building is not a core strength for MOZ. But I think they've recognized this and found a company (STAT) to join up with to strengthen that area.
  • I think they've missed how useful Rank Tracker is to a lot of their users. I would like to see them spend some time on the UX of this feature to improve it because the base concept is worthwhile. I started looking into alternate solutions when I heard it was going away--solutions that would have taken my budget away from MOZ. It was a relief to see them roll back their decision to remove its functionality.
  • I would like to see more capability to be able to track ranking for keyterms for desktop and mobile as separate metrics. I know there is a difference, but I have no definitive insights other than my manual tracking, which for local is not very accurate when I'm trying to promote a site in Portland and am based in the Midwest.
Anonymous | TrustRadius Reviewer

TapClicks

  • Missing some configuration of metrics, timelines, reporting.
  • Bugs happen regularly, though this is offset by quick patches and lots of new features all the time.
  • Ability to hide reporting sources and widgets when they don't have any data. This should be automatic.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Moz

Moz 8.9
Based on 38 answers
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
Kyle Claypool | TrustRadius Reviewer

TapClicks

TapClicks 9.1
Based on 1 answer
TapClicks is a must have for our agency clients
Dan Nichols | TrustRadius Reviewer

Usability

Moz

Moz 8.5
Based on 2 answers
It's extremely intuitive and explicitly ties the functionality of the product to SEO best practices.
Mackinley Levine | TrustRadius Reviewer

TapClicks

TapClicks 7.3
Based on 1 answer
See previous answers
Simon Gould. Founder. Sydney Digital | TrustRadius Reviewer

Reliability and Availability

Moz

Moz 10.0
Based on 1 answer
Every time I've ever needed it, it's been there.
Ingo Grammel | TrustRadius Reviewer

TapClicks

No score
No answers yet
No answers on this topic

Support Rating

Moz

Moz 9.3
Based on 7 answers
I have not had a ton of interaction with the support team. Mostly asking questions where I cannot find the answer or where the data did not quite make sense. I always use their easy to access chat feature to talk to support. They are very responsive and very well informed and can usually solve my issue with just one chat session.
Kevin Gamache | TrustRadius Reviewer

TapClicks

No score
No answers yet
No answers on this topic

Alternatives Considered

Moz

I've recently noticed we're using SEM Rush a whole lot more nowadays for rank tracking. In fact, it's the first time we've gone to the highest package across multiple client accounts due to the ability to plot rankings amongst competitors in a cool visual way, the ability to categorize keywords by tags, and the nice UI improvements they have made.
Rodrigo Stockebrand | TrustRadius Reviewer

TapClicks

We have not used a similar dashboard service. We selected TapClicks because of an internal employee who previously worked with the company. Once familiarizing yourself with the product, it can be extremely helpful for digital marketers in creating dashboards and presenting their data.
Anonymous | TrustRadius Reviewer

Return on Investment

Moz

  • I can't answer that question accurately as I don't have access to the budgetary metrics of our business.
  • I can say it's certainly helped us glean insight into HOW to gain a positive ROI, but can't attest to the true figures because I simply don't know.
Andrew Silverstein | TrustRadius Reviewer

TapClicks

  • Able to easily create a single dashboard with KPI to send to our clients.
  • Increased our ROI in terms of limiting employee hours on preparing dashboards.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Moz

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

TapClicks

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

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