Moz vs Yoast Wordpress SEO Plugins

• Keyword Explorer has excellent filtering options and a great recommendation engine around related terms.
• The On-Page Grader is an excellent gut check when publishing new service pages and blog posts.
• Domain Authority has always served as an easily digestible number to assess how we're doing in our optimization efforts, as well as assessing competitors or outreach targets.

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• SEO Analysis: This is the best. As you create content, you get a real-time audit of what you're doing right and, more importantly, what you need to fix in order to make that content as optimized as possible.
• Set up wizard: Once Yoast is installed, their wizard helps ensure it can get to work immediately at making your website more Google-able. Could not be simpler.
• Free training: Just getting started with SEO or Yoast? They have free training videos that make it so easy to get up to speed and start optimizing your content.

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• Backlink database is limited
• Industry specific jargons and mentions would be helpful
• Error tracking is very misleading
• Duplicate pages marking each page even when it’s not duplicate. In other words this algorithm is too sensitive. Provide ability or control to user to set the sensitivity of the duplicate page check

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• Internal link counter - tool failed with other plugin capability and the "help" desk haven't actually helped...
• Customer service/support - only offered for those who pay for a subscription but even when you have one they aren't exactly helpful (in my experience).
• SEO notifications - it would be great to be able to specify which pages you want these for as currently, we get hundreds for irrelevant pages.

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• I can't answer that question accurately as I don't have access to the budgetary metrics of our business.
• I can say it's certainly helped us glean insight into HOW to gain a positive ROI, but can't attest to the true figures because I simply don't know.

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• Yoast Wordpress SEO Plugin along with other SEO investments we have made with our new website has extremely paid off on new business opportunity creation. Since August 2018 we have added over $100K of new business opps solely sourced from SEO searches on pages and posts that Yoast has helped us optimize.
• Yoast Wordpress SEO Plugin saves our marketing team a lot of time. Since the plugin lives in WordPress and provides live tips we can make to the page or post, our team doesn't have to guess on what keyword, or meta-tag, or how many internal and external links a page or post should have using an additional platform. It is just conveniently there for us to use regularly.
• Yoast Wordpress SEO Plugin cannot be the only piece of software your website relies on to obtain SEO optimization with search engines. It is a piece of the puzzle, and you can only maximize its' value by making sure your website is scam free, the code under the hood is healthy, and the load time and page weight is light.

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