10 Ratings
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Score 7.5 out of 100
94 Ratings
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Score 8.3 out of 100

Attribute Ratings

  • mParticle is rated higher in 1 area: Support Rating
  • Salesforce Marketing Cloud Interaction Studio is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.7

mParticle

77%
4 Ratings
8.2

Salesforce Marketing Cloud Interaction Studio

82%
46 Ratings

Likelihood to Renew

mParticle

N/A
0 Ratings
10.0

Salesforce Marketing Cloud Interaction Studio

100%
5 Ratings

Usability

mParticle

N/A
0 Ratings
9.0

Salesforce Marketing Cloud Interaction Studio

90%
8 Ratings

Availability

mParticle

N/A
0 Ratings
10.0

Salesforce Marketing Cloud Interaction Studio

100%
4 Ratings

Performance

mParticle

N/A
0 Ratings
9.9

Salesforce Marketing Cloud Interaction Studio

99%
4 Ratings

Support Rating

8.6

mParticle

86%
4 Ratings
7.6

Salesforce Marketing Cloud Interaction Studio

76%
14 Ratings

In-Person Training

mParticle

N/A
0 Ratings
5.0

Salesforce Marketing Cloud Interaction Studio

50%
1 Rating

Implementation Rating

mParticle

N/A
0 Ratings
9.6

Salesforce Marketing Cloud Interaction Studio

96%
6 Ratings

Ease of integration

mParticle

N/A
0 Ratings
7.0

Salesforce Marketing Cloud Interaction Studio

70%
1 Rating

Product Scalability

mParticle

N/A
0 Ratings
9.8

Salesforce Marketing Cloud Interaction Studio

98%
2 Ratings

Vendor post-sale

mParticle

N/A
0 Ratings
8.0

Salesforce Marketing Cloud Interaction Studio

80%
1 Rating

Vendor pre-sale

mParticle

N/A
0 Ratings
10.0

Salesforce Marketing Cloud Interaction Studio

100%
1 Rating

Likelihood to Recommend

mParticle

Do not integrate multiple analytics / customer messaging / download attribution SDKs into your mobile or web apps, duplicating data and risking a fragemented view of the customer. Instead integrate mParticle as a CDP, and configure the necessary integrations which will enable you to progress towards a world of the single-view of the customer. Also works great to import historical data into a newly onboarded/integrated tool.
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Salesforce

Salesforce Marketing Cloud is particularly well suited for automated marketing that includes multiple touch points like email, SMS, etc., where we need to automatically send triggered messages to customers based on their behavior or recommend products by sending personalized messages. It is a great tool that allows us to easily create and manage campaigns and to track and analyze customer behavior in order to optimize the campaign.
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Pros

mParticle

  • Forwarding Data.
  • Built in connectors.
  • Easy to use interface.
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Salesforce

  • Evergage plays nicely with most code frameworks and has been very stable. The only situation in which we could not (yet) find a way to use Evergage is in conjunction with Handlebars.js templates.
  • Enterprise-level data security considerations are well-handled by Evergage. Trust me... as a top-level PCI compliant company that builds travel loyalty solutions for major US banks, we have no greater concern than data security.
  • "No flicker" synchronous integration is a VERY important feature Evergage offers -- I'm unsure if any other competitors offer the same as I think Evergage has a patent on this. So when the webpage loads, users don't see the original page contents flash before being replaced with personalized/alternate contents.
  • The powerful user interface is easy-to-use and comes in two flavors: a more traditional CMS-style "admin" view and an on-page WYSIWYG view.
  • Test use cases in the browser prior to going live.
  • It's easy to build and measure A/B/n tests, either as rule-based tests, or as % split testing.
  • I love the ability to create user segments based on "sentence-style" logic structures that incorporates actions, KPIs, even third-party data.
  • Evergage is built to accommodate everyone from non-technical users to coders. Use the WYSIWYG editor to bring things to life, build complex front-end use cases with Javascript/JQuery, or use the API for control from the server side.
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Cons

mParticle

  • As more partners are integrated often takes communication between both companies to properly implement. Helping solve more of this cross-communication tech implementation through more detailed documentation would smooth the process out even more.
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Salesforce

  • Some of the reporting functionality could use some work, but they are making vast improvements.
  • The catalog user interface for available promotable items could benefit from the ability to customize the viewable columns and add filtering.
  • The amount of time that Evergage considers a user's session to be active could be increased. I find myself having to log back into the tool multiple times throughout the day, as I will leave the tool to check emails and during that time, I get logged out.
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Pricing Details

mParticle

Starting Price

Editions & Modules

mParticle editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing Info

    Salesforce Marketing Cloud Interaction Studio

    Starting Price

    $199 per month

    Editions & Modules

    Salesforce Marketing Cloud Interaction Studio editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      mParticle

      No answers on this topic

      Salesforce

      When you first engage with Evergage you have to make a choice on how you're going to use and deploy their product. Are you going to use it for, as is my case, an "in-app" deployment for your SaaS application or for your public facing website. We elected to use it for "in-app" first so we could build knowledge and have a measure of churn reduction. We've done well enough that we're developing a strategy for use on our public facing website now for better lead building and qualification. We're about to double our engagement with Evergage essentially. Evergage has been incredibly responsive. They use great customer service tools and eventually gave us our own account manager. As an IT person, once setup, I intentionally worked to remove myself from the product as a support means so our customer service people are working directly with Evergage and great things are happening. Evergage has just been constantly improving for the better.
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      Usability

      mParticle

      No answers on this topic

      Salesforce

      You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
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      Reliability and Availability

      mParticle

      No answers on this topic

      Salesforce

      We have never experienced an availability issue and the Evergage Javascript beacon loads very quickly with virtually no impact on page load times.
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      Performance

      mParticle

      No answers on this topic

      Salesforce

      Evergage is quick loading and very responsive. We always have concerns about page load time and the integration of Evergage with our websites has never once caused any issue in this regard.
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      Support Rating

      mParticle

      Abhin our customer success manager is always following up our requirements and give us outstanding advice in how to use the platform in the best way.
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      Salesforce

      It would be a full 10 except for a couple of times when it took over a week to get a response. Otherwise they are very responsive, very knowledgeable and very helpful. They really have a great team overall, not just support but even account reps are always eager to help and provide ideas and best practices.
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      In-Person Training

      mParticle

      No answers on this topic

      Salesforce

      Training program is not very well established. There is very little documentations. More often than not it's in-person training. I wish there were more video tutorials so that somebody can learn the system quickly. Their documentation is very much like an RFP. Long and very technichal. They should definitly improve on this area.
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      Implementation Rating

      mParticle

      No answers on this topic

      Salesforce

      From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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      Alternatives Considered

      mParticle

      vs Segment, mParticle seems a bit fresher (more recently founded) and a better mobile app focus.
      Read full review

      Salesforce

      Appcues - I like them. Very easy to use, which is the one main advantage they have over Evergage. That said their simplicity means the tool is limited in what it can do compared to Evergage. Plus Evergage's data logging capabilities in addition to messaging make it more useful for my needs.
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      Scalability

      mParticle

      No answers on this topic

      Salesforce

      We are using it for millions of visitors every months
      Read full review

      Return on Investment

      mParticle

      • Negative: Quite a lot overlaps with the work being done on the Data Warehouse as a CDP.
      • Positive: Able to connect to 3rd party tools with small effort (Appsflyer).
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      Salesforce

      • Positive: allows better functionality without hiring or diverting a whole team of developers, which would be extremely costly.
      • Positive: fits into our existing campaign structure neatly without needing a complicated separate process.
      • Positive: support has been excellent and responsive, quickly aiding and resolving problems.
      • Negative: can be too powerful, leading to campaigns that break if they are not thoroughly checked before deployment. Also, can become a crutch acting as merely a content management system when it's segmentation capabilities are not understood or explored.
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