What users are saying about
3 Ratings
2 Ratings
3 Ratings
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Score 6.5 out of 100
2 Ratings
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Score 1 out of 100

Likelihood to Recommend

MPZMail

This software is very easy to use and it doesn’t require any technical knowledge to create an informative email for mass mailing. So whenever we need to circulate our new product information in less time and to the maximum audience, we use this software. Its marketing automation features helps us in Welcome emails and festival greetings to our customers.
Anonymous | TrustRadius Reviewer

Springbot

If you have a small marketing team with a small budget and you use Mailchimp & Adroll, Springbot might work for you. Otherwise, there are other more robust tools out there to accomplish the same goals. They need to work on more integrations with other ESPs and retargeting providers. And they need to work on making sure the data being sent to their customers is accurate.
Melissa Best | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

MPZMail
8.1
Springbot
WYSIWYG email editor
MPZMail
8.0
Springbot
Dynamic content
MPZMail
8.0
Springbot
Ability to test dynamic content
MPZMail
7.0
Springbot
Landing pages
MPZMail
8.0
Springbot
Mobile optimization
MPZMail
8.0
Springbot
Email deliverability reporting
MPZMail
9.0
Springbot
List management
MPZMail
9.0
Springbot

Reporting & Analytics

MPZMail
7.0
Springbot
Dashboards
MPZMail
7.0
Springbot
Standard reports
MPZMail
7.0
Springbot
Custom reports
MPZMail
7.0
Springbot

Pros

MPZMail

  • MPZMail offers an intuitive interface when I use it in my web browser.
  • It offers step by step instructions for using it comfortably on its homepage.
  • It offers scheduled delivery functionality which helps users to create campaigns in advance and schedule them for later time.
  • Email list uploading is very easy and fast too.
Anonymous | TrustRadius Reviewer

Springbot

  • They make promises
  • They could design nice things
Anonymous | TrustRadius Reviewer

Cons

MPZMail

  • Campaign enagagement monitoring is not very descriptive.
  • It doesn’t offer Instant Solutions on Chat if any technical problem comes up during a campaign.
  • I find limited categories of pre-loaded templates in this software.
Anonymous | TrustRadius Reviewer

Springbot

  • Daily reports sometimes didn't arrive in my inbox. I'd have to contact my rep and wait several days before the issue was fixed. Sometimes the data on the daily report was incorrect. I would check revenue against the sales report in Magento and Google Analytics and the numbers didn't match up. It made it impossible for me to trust the data I was being given.
  • The Springbot shortened URLs were not adopted by our social engagement specialist because she felt they looked like spam links and our fans weren't clicking on them.
  • My social engagement specialist also didn't like the social posting tool. She felt it was more difficult to schedule her posts and decided to use Hootsuite instead. This took out an entire channel that we should have been able to track in Springbot.
  • All of the daily marketing suggestions pertained to SEO. Most of the time suggesting we increase the word count on our product descriptions. I would have loved to be able to turn off the SEO suggestions and find more actionable items than rewriting 900+ product descriptions which we had paid an SEO company thousands of dollars to write.
  • Our abandoned cart reporting was working at first and then stopped. When I asked why they said it was interference from another platform we were using on our site. But that platform was being used when the abandoned cart report was working, so that didn't make sense to me.
  • Springbot only integrated with MailChimp. At the time we were using Bronto for our ESP. My rep kept suggesting sending Welcome emails and Abandoned cart emails through Springbot. However, that would have screwed up my data in Bronto. Also, I didn't feel like I could customize the triggered emails enough to look like the emails going out in Bronto without having to bring a coder in.
  • We weren't able to use the trackable links in Google Adwords, which is where most of our revenue comes from. The trackable link caused a problem with Google Adwords' own tracking URLs.
Melissa Best | TrustRadius Reviewer

Usability

MPZMail

No score
No answers yet
No answers on this topic

Springbot

Springbot 9.0
Based on 1 answer
It's very easy to use, just not always accurate.
Melissa Best | TrustRadius Reviewer

Alternatives Considered

MPZMail

Before this I used e-flyermaker for sending email campaigns but the success rate of that software was not satisfactory for my business. Most of the emails went to spam, so I switched to MPZMail. After using it for 1-2 weeks I started getting amazing responses. It was helping me in adding new leads to my databases too.
Anonymous | TrustRadius Reviewer

Springbot

Springbit is more expensive, more complicated and delivered less.
Anonymous | TrustRadius Reviewer

Return on Investment

MPZMail

  • By adding signup forms we generate new leads in our database and those leads converted into revenue.
  • Its responsive emails helps us in creating good brand image among our customers.
  • With this we send festival greetings and save the cost on physical cards and other collaterals.
Anonymous | TrustRadius Reviewer

Springbot

  • We were not able to send a single email through them in 3 months.
  • Wasted numerous hours of dealing with onboarding.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

MPZMail

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

MPZMail Editions & Modules

Additional Pricing Details

Springbot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Springbot Editions & Modules

Edition
Platform Base Package$199/month1
  1. for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
Additional Pricing Details
See website for pricing calculator for additional pricing options.

Rating Summary

Likelihood to Recommend

MPZMail
7.0
Springbot
1.0

Usability

MPZMail
Springbot
9.0

Add comparison