Newswire vs. Muck Rack

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Newswire
Score 8.3 out of 10
N/A
ACCESS Newswire is a press release distribution platform that helps clients increase their online visibility and web presence. It provides premier syndication to leading news outlets. The solution aims to empower clients with a variety of solutions to suit any budget.
$299
per month
Muck Rack
Score 6.9 out of 10
N/A
Muck Rack is a public relations offering from Sawhorse Media.
$5,000
per year
Pricing
NewswireMuck Rack
Editions & Modules
Newswire Digital
$299
single PR
Newswire Digital Plus
$549
single PR
Newswire State
$599
single PR
Newswire National
$799
single PR
Newswire Canada
$899
single PR
Newswire UK
$899
single PR
Newswire Financial
$899
single PR
Newswire Asia
$1,299
single PR
Newswire Latin America
$1,299
single PR
Newswire Global
$1,999
single PR
Muck Rack
5,000
per year
Offerings
Pricing Offerings
NewswireMuck Rack
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsBulk discounts available
More Pricing Information
Community Pulse
NewswireMuck Rack
Considered Both Products
Newswire
Muck Rack
Chose Muck Rack
Although Newswire is available in the market at a reasonable price the features Newswire offers are very limited and are not as advanced as this tool is. We were looking for a tool that would be all in one and unfortunately, Newswire was not one of them instead of its 'Price' …
Top Pros
Top Cons
Best Alternatives
NewswireMuck Rack
Small Businesses
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
Medium-sized Companies
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
Newswire
Newswire
Score 8.3 out of 10
Enterprises
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
NewswireMuck Rack
Likelihood to Recommend
8.3
(106 ratings)
6.3
(16 ratings)
Likelihood to Renew
9.2
(8 ratings)
8.0
(1 ratings)
Usability
8.8
(106 ratings)
9.0
(2 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
8.9
(7 ratings)
9.4
(4 ratings)
Implementation Rating
8.9
(4 ratings)
5.0
(1 ratings)
Configurability
5.0
(1 ratings)
-
(0 ratings)
Ease of integration
5.0
(1 ratings)
-
(0 ratings)
Product Scalability
7.0
(1 ratings)
-
(0 ratings)
Professional Services
5.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
5.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
NewswireMuck Rack
Likelihood to Recommend
Issuer Direct Corporation
As a general rule, press releases announcing an event are more effective than product or corporate business deals press releases. This may be because events are people-centered and tend to be one of a kind. The interest in a new product, unless it is an upgrade to an existing product line or service, attracts little attention. There are exceptions; if, for example, there is an outbreak of some pathogen and the company is working on a solution, then interest is higher. News has to be related to current concerns.
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Muck Rack
Muck Rack has been well suited for me when reporting and providing value add and ROI reporting to clients who are investing in publications. Not only has it been great creating media lists, drafting, sending out, and tracking pitches, but the ability to track coverage and export a report that showcases the reach, impact, and media value has been so beneficial for me. So, if you are working with clients in an external communications capacity, then the Muck Rack tools are very flexible and can fit your needs very well.
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Pros
Issuer Direct Corporation
  • Communication via video calls and emails. They were responsive to any questions we had.
  • Provided all the information we needed to make the decision to move forward. They had the materials around what publications and news outlets they could get into for us.
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Muck Rack
  • Muck Rack offers a robust and highly targeted media research tool that allows you to build a customized media list to launch a media relations campaign.
  • Muck Rack's customer support team is quite good and is very responsive.
  • Muck Rack's sales team does a great job of explaining how their solution will effectively address the needs of the organization.
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Cons
Issuer Direct Corporation
  • The editorial process was always very hard on our sale releases. Even if we followed the same structure we used to with PR Wire they would flag it as advertorial.
  • The option for video is nice but would be better to actually embed it into a part of the release versus just floating at the bottom.
  • Would be interesting for them to share more industry-specific releases or give the option to only get emails on specific industries. The E-blasts are always too general.
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Muck Rack
  • Creating coverage reports is time-consuming and it is difficult to filter out unrelated coverage with the Boolean operator-driven functionality
  • Muck Rack does not integrate with our other monitoring and reporting tools, so for sharing reports everything needs to be manually exported and added to our reporting software.
  • Muck Rack does not include broadcast coverage monitoring in its normal package, and the functionality of the added broadcast tool is limited compared to other coverage monitoring tools.
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Likelihood to Renew
Issuer Direct Corporation
Newswire is simple to use and the pricing is fair. The company's network for press releases is not as large as some competitors but seems to have the best reach at a comparable price point. Newswire also offers quality support for customers, which can be hard to find in this space.
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Muck Rack
It's the best tool we've found for this type of product. It is not 100% critical to our daily responsibilities, but as a corporate tool made available to us, it is something we leverage on a weekly basis.
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Usability
Issuer Direct Corporation
Simple step-by-step process to get your news out to the world. Easy to understand process and explanation as you go through the steps. Each upgrade does have a charge, but it's pretty visible. Once you get familiar with their platform and systems, it becomes fairly easy to use to get your news published. It's also nice how quickly you are able to get the news out and published in the places you choose.
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Muck Rack
Little training was required to leverage the tool. It is a very intuitive platform. The only troublesome aspect of the tool has been the email integration features, but that may be more of a security/IT issue with our corporate requirements than a Much Rack problem. Overall, it is a tool that anyone can leverage without much effort.
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Reliability and Availability
Issuer Direct Corporation
It was available for immediate use
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Muck Rack
No answers on this topic
Performance
Issuer Direct Corporation
It seemed to be okay overall an we plan on continuing to use it as we expand
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Muck Rack
No answers on this topic
Support Rating
Issuer Direct Corporation
Any time I’ve had a question or needed assistance, I’ve been able to get in contact with a Newswire representative within a short amount of time. Their attention to customer satisfaction is impeccable, and they definitely go out of their way to ensure they can be of assistance to the best of their ability!
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Muck Rack
I'm sure it's fine. I have never used their customer support, not even when a list does not save. I just figured there isn't much they can do since it was a search. They do have live chat to get answers quickly but most of the time I'm working on lists after hours (since it's a lot of admin and I can do it front of the TV) and no one is available.
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Implementation Rating
Issuer Direct Corporation
It is a very simple product to get started using, particularly for press releases. I have no used the other functionality so I can't say for sure how easy or difficult that might be, but my guess is that the way the platform is built makes it easy for anybody to get started.
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Muck Rack
I was not involved with the implementation.
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Alternatives Considered
Issuer Direct Corporation
Newswire hands-down beats these other platforms based on their unique price-to-feature-set ratio. We couldn't find a better value and user experience on any of these other platforms when we went through our discovery and evaluation process. All in all, we are very happy with the team and platform at Newswire.
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Muck Rack
Cision Media Contact Database. Honestly, it has been a long time since I used it, but I do remember being unhappy with the service. I thought its UI/UE was clunky at the time, but I didn't complain because I had free access to it.
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Contract Terms and Pricing Model
Issuer Direct Corporation
I did not purchase, I only purchased the per use newswire options
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Muck Rack
No answers on this topic
Scalability
Issuer Direct Corporation
I have not really used this software feature to the level to scale at this point
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Muck Rack
No answers on this topic
Professional Services
Issuer Direct Corporation
I did not really use professional services other than the customer support did answer some questions from time to time
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Muck Rack
No answers on this topic
Return on Investment
Issuer Direct Corporation
  • In a new technology area, Newswire has helped us build brand recognition.
  • During the pressures put on Healthcare over the past COVID periods our presence in the Marketplace have been difficult to maintain. Newswire has been key in our efforts.
  • When medical imaging AI tools exploded on the scene three years ago, there were over 150 vendors at conferences. Those that didn't promote with tools like Newswire and now gone.
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Muck Rack
  • It's hard to measure ROI but I can say this: I have discovered and build relationships with media I may have had a hard time locating before. MuckRack has probably increased my efficiency by 50 percent and doubled my effectiveness.
  • I haven't looked a media databases in about 2 years but it is a much more cost effective media database than the big, traditional ones that everyone else has.
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ScreenShots

Newswire Screenshots

Screenshot of Newswire DashboardScreenshot of Press Writing