Musqot Marketing Planner vs. ZiftONE

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Musqot Marketing Planner
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Marketing Planner aims to help marketing organizations with Planning, Budgeting and management of their marketing plans. It is like an Operating System for the marketing department, replacing spreadsheets as the main format for documenting and sharing information about marketing. According to the vendor, the solution visualizes the correlation between marketing investments and business results, which enables customers to optimize their marketing mix and increase…N/A
ZiftONE
Score 9.2 out of 10
N/A
Zift Solutions Through Partner Marketing Automation Platform is a suite of applications meant to streamline interactions with channel partners, amplify demand, and ease cooperation on co-branded campaigns.N/A
Pricing
Musqot Marketing PlannerZiftONE
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Musqot Marketing PlannerZiftONE
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$10,000 per company per monthNo setup fee
Additional Details
More Pricing Information
Best Alternatives
Musqot Marketing PlannerZiftONE
Small Businesses
Kantata PS Cloud
Kantata PS Cloud
Score 7.4 out of 10

No answers on this topic

Medium-sized Companies
MediaValet
MediaValet
Score 9.8 out of 10
Folloze
Folloze
Score 9.4 out of 10
Enterprises
MediaValet
MediaValet
Score 9.8 out of 10
Folloze
Folloze
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Musqot Marketing PlannerZiftONE
Likelihood to Recommend
8.0
(1 ratings)
9.3
(12 ratings)
Support Rating
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Musqot Marketing PlannerZiftONE
Likelihood to Recommend
Musqot Marketing Technology
I can only see where Musqot is well suited when it does our reporting & task management for marketing. But sometimes, I do wish Musqot could do more. Possibly do more than that. I would like to see it replace my CRM and a few other software.
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Zift Solutions, Inc.
Very helpful in Marketing Actions, Marketing Decision Support, Sales Action Support, Customer Preference Analysis, Inbound Marketing Strategy Implementation, and Sales and Marketing Tool Integration. It's a comprehensive resource for helping customers make choices. All the years we have used this tool to communicate with our trading partners, there have been zero issues.
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Pros
Musqot Marketing Technology
  • Reporting.
  • Budgeting.
  • Task Management.
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Zift Solutions, Inc.
  • Partner tracking and communication - Relayware allows a holistic view of a partner. Since the tool tracks everything a user does, you can easily see when the partner has sent or received emails, participated in trainings, download files, etc. You can also see how and when back-office users such as admins, partner managers, etc. have communicated with partners, updated dashboards, downloaded reports, and much more. The granularity of the history and tracking is exception for seeing how you and a partner are engaging. It's also very helpful for companies who require an audit trail for activities.
  • Training/eLearning/onboarding - I've worked with a number of eLearning/LMS platforms over the years and I'm stunned by the learning system built into Relayware. It's hands down far and above many existing standalone products and if Relayware was smart, they would offer this as a standalone item. The system supports the typical eLearning/LMS basics- SCORM support, grading, training by module, etc. but it also allows for custom training paths based on learning modules which can be SCORM, video, HTML, files, and any combination of these. The grading system is separated from the training content which allows for highly flexible user cases. You can created quizzes, tests, and certifications based on individual content modules or a full learning path.
  • Since the LMS is part of the overall Relayware system which is intended for partner management, you can create a range of onboarding processes/paths which are customized to particular types of partners. The system can support both online and offline activities so you can require xxx to be done online, followed by in-person training, etc. It really is an impressive system. I liked it so much, I decomissioned my instance of a Moodle LMS and I now use the Relayware LMS to serve as both partner eLearning and general customer eLearning through a separate portal.
  • Flexibility - It's hard to believe the Relayware can do so much in a single SaaS. The system allows for connection to SFDC so working leads and opportunities is simple. A manager or admin can add, edit, and remove web pages with ease. Data can be placed on any webpage using a number of "Relayware tags" which are special HTML tags to pull data from the system and use on a page. Customizable workflows for most any part of the system can be handled via a workflow engine. This could be onboarding, partner signup and registration, lead/deal/opportunity management and routing to appropriate users, Legal and Export compliance checking of documents and files, and on and on.
  • The only real drawback is that the system is so flexible, it helps to have good training and support so you don't get lost. Luckily this is only an issue for those who administer the system and Relayware is keen to provide good support for their product.
  • Licensing & cost - My observation is that Relayware has several good options for licensing and overall cost. They break the system down into several key modules so if you don't need something, you can remove it and not pay for it. However, that also makes it easy for the product to grow as your needs do. One of their license modules is by back-office users, not front-office. The benefit of this is when coupled with SFDC, you only need a single SFDC license for all of your field personnel and front end users. Since one of the Relayware models is to not charge by the number of front end users, you can save thousands in SFDC licenses. Ie: A user works through Relayware to report/edit/manage leads, deals, and opportunities. The system uses a single SFDC license to connect to SFDC so rather than every front end user needing an SFDC license, you only need one. Depending on the size of your organization, this alone could easily pay for the Relayware system.
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Cons
Musqot Marketing Technology
  • I think Musqot could possibly have an open API to integrate with Notion & so on.
  • Possibly integrate with Hubspot as well.
  • Maybe it's only because it's doing marketing; I think Musqot could do more & grow into a bigger software.
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Zift Solutions, Inc.
  • Building campaigns can be difficult at times - automation is good but can be a little temperamental
  • Setting up social media links not always straightforward. You can't be sure if you have them right, there is poor feedback on the setup process
  • Can be slow for updating campaigns, and I've been blown out and lost everything. Save frequently!
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Support Rating
Musqot Marketing Technology
No answers on this topic
Zift Solutions, Inc.
Would be a 10 if not for some of difficulties in building campaigns, setting up social media and occasional quirky behavior.
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Alternatives Considered
Musqot Marketing Technology
I used Monday before as it was on my Instagram & Youtube feed. I used it a couple of months but got recommended Musqot and used that & we have not turned back. The team loves using it & we are still trailing a few.
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Zift Solutions, Inc.
At the same time that I started using ZiftONE, we worked in a test mode with the GetResponse platform. We select ZiftONE as support on platforms that require content syndication since the information it provides us is more accurate than that of GetResponse. However, GetResponse has a more intuitive sales funnel for a person who has never worked with these types of tools.
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Return on Investment
Musqot Marketing Technology
  • When we were looking at Musqot, we realized that we could use this & not have to do this by ourselves or invest in a few other software.
  • Musqot has also made our task management better - but needs more integration.
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Zift Solutions, Inc.
  • In our personal opinion, we can say that this tool has not generated negative aspects in our work, so we can say that we are comfortable because I can keep all my potential clients organized and make sure that nothing is lost.
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ScreenShots

Musqot Marketing Planner Screenshots

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