Mutiny vs. Xola

B2B website optimization is where Mutiny shines. However, you would need a certain level of traffic to justify the investment. Mutiny currently does not support outside the web like in-app and it's also not made for B2C. There are other experimentation tools out there that are a better fit for those areas.

Incentivized

Xola is suited for small, medium, and large businesses that handle internet bookings, direct telephone bookings, and concierge/affiliate bookings. It tracks scheduling, payments, affiliate billing, can message customers through SMS or email, can hold notes on clients as any good CRM should, can be automated to do many features through the integration of apps.

Incentivized

• B2B Personalization. Many out-of-the-box audience segmentation options as well as integration options with tools like 6sense, Clearbit, Salesforce, Marketo, HubSpot, and Segment.
• No need for engineering resources. Their simple, yet powerful visual experience editor as well as out-of-the-box functionalities like banners, side pops, survey modals and exit-intent modals let you create experiences without engineering.
• Segment analyzer. They automatically suggest to you which segments have a high potential for improvement and recommend you a playbook from another Mutiny client to execute on successful use cases.

Incentivized

• CRM data base.
• Automated texts and emails for reviews.
• Tracks billing.
• Keeps schedule.
• Tracks guides and their availability to be scheduled.
• Quickly adjusts seating and pricing.

Incentivized

• The reporting functionalities are limited and it's hard to do a deep dive.
• Occasional bugs but nothing too major. Their support team is great to help resolve issues quickly.

Incentivized

• Integrating the Viator / Trip Advisor API so that the encrypted customer emails can show up in Xola and the client may be emailed from inside Xola. Viator says that other platforms allow this but Xola is still lagging on this one.
• Some minor tweaks allow the integrated tipping app to append a more customized message.
• Really trying hard to find something else to say because Xola does everything really well.

Incentivized

Mutiny makes it much simpler to execute personalization activities and A/B tests compared to big names out there like Optimizely and Adobe Target. The Mutiny team specifically tackled that hurdle that many marketers face when using these kinds of tools. They honed in on executing the "without the need for engineering" pieces. Note that Optimizely and Target both have WYSIWIG functionalities as well, it's just that Mutiny makes it easier to make changes, even with some AI-suggested copy recommendations. That being said, Optimizely and Adobe Target have more advanced features for A/B testing and AI/ML decision-making.

Incentivized

Xola has many similar features but in the end, the friendly fast 24/7 free always on and always ready to help customer support blows everyone else away. Many times I have found Xola to be able to expedite a customer issue or confusion with software integration or support for their software in a way that saves $$$ because my reservationists can resolve the issue or their confusion and quickly get back to work.

Incentivized

• Leads for our biggest target segment has more than doubled on the homepage.
• We were able to add 100+ leads per month through their out of box banner feature.

Incentivized

• Increased ROI because of increased efficiencies.
• Increased ROI because helpful and quick 24/7 support via phone or chat when new hires forget their training.
• Increased ROI because billing can be cross checked.

Incentivized