N.Rich vs. StorySlab

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
N.Rich
Score 10.0 out of 10
N/A
The N.Rich ABM Advertising Platform is the eponymous B2B advertising channel from the company in Helsinki. With N.Rich, you can upload your target accounts, find lookalikes or even build it from the ground up using firmographic and technographic data.N/A
StorySlab
Score 7.0 out of 10
N/A
StorySlab helps B2B sales teams optimize live customer interactions everywhere they’re happening. The platform equips sales leaders with insights to improve sales effectiveness at scale. It also puts all a company’s knowledge in one centralized hub for reps to access from anywhere—on or offline. By engaging customers with dynamic conversations, StorySlab aims to help teams close bigger deals, faster.N/A
Pricing
N.RichStorySlab
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
N.RichStorySlab
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
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User Ratings
N.RichStorySlab
Likelihood to Recommend
10.0
(1 ratings)
7.0
(1 ratings)
User Testimonials
N.RichStorySlab
Likelihood to Recommend
N.Rich
Well suited when there is a product to attach to the NRich efforts. Less appropriate when there is not--or a thought leadership campaign.
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StorySlab
I would recommend the app to another colleague if they were only going to manage 1-2 brands or channels. I believe in typical Eastman fashion, we had one idea of how we were going to use StorySlab and now a few years later our vision has changed. Items are starting to get cluttered.
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Pros
N.Rich
  • Integration with Salesforce.com
  • Easy ad setup
  • Intuitive dashboards
  • Ease of target/segment uploads
  • Intent Dashboard is extremely valuable
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StorySlab
  • Customer Service
  • Easy to use
  • Low cost
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Cons
N.Rich
  • Would like more flexibility in amount of characters for digital/cross-channel ad copy
  • Would like a longer log-in time. I feel I get signed out too quickly.
  • System can sometimes be glitchy and dashboards fail to populate
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StorySlab
  • Sign Up Process
  • Clean up data
  • Proactively send out metrics
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Alternatives Considered
N.Rich
NRich is clearly superior in terms of efficiency and overall customer reach.
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StorySlab
We use Marcom Central for one brand. They do not have a mobile app or mobile capabilities, which is unfortunate. We also use it as an e-commerce site for our customers to log on to as well.
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Return on Investment
N.Rich
  • Huge ROI for campaigns with products attached
  • Allows us to get our message in front of customers--especially during the COVID pandemic where we were unable to be in person with customers
  • Allows us to standardize our ABM marketing efforts across multiple campaigns.
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StorySlab
  • Positive- we took the responsibility off of reps to keep updated materials.
  • Positive- easy to use.
  • Negative- sometimes items show up unprecedented.
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ScreenShots