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1 Rating
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Top Rated
61 Ratings
1 Rating
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Score 10 out of 100

Triblio ABM/ABX Platform

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Top Rated
61 Ratings
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Score 8.3 out of 100

Attribute Ratings

  • N.Rich is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

N.Rich

100%
1 Rating
8.3

Triblio ABM/ABX Platform

83%
44 Ratings

Likelihood to Renew

N.Rich

N/A
0 Ratings
9.0

Triblio ABM/ABX Platform

90%
2 Ratings

Usability

N.Rich

N/A
0 Ratings
9.0

Triblio ABM/ABX Platform

90%
1 Rating

Support Rating

N.Rich

N/A
0 Ratings
8.9

Triblio ABM/ABX Platform

89%
39 Ratings

Likelihood to Recommend

N.Rich

Well suited when there is a product to attach to the NRich efforts. Less appropriate when there is not--or a thought leadership campaign.
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Triblio

Triblio is a relatively new platform for us, and it's our first ABM orchestration platform, so feedback is with those caveats. So far, the platform is well suited to targeting & serving ad messaging far more efficiently than we could ever do on our own. Triblio does NOT provide contact information like some "ABM/X" platforms do. Be aware of that. We understand and are OK with it - but some people confuse what an ABM platform should provide, and if you are expecting to have access to specific contact to enrich your targeting - that's not part of what Triblio does.
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Pros

N.Rich

  • Integration with Salesforce.com
  • Easy ad setup
  • Intuitive dashboards
  • Ease of target/segment uploads
  • Intent Dashboard is extremely valuable
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Triblio

  • It has paved the way in creating an audience for our respective campaigns that are easy to set and customize.
  • This tool has a high configuration aspect which helps and facilitates [the business thoroughly] in their cases.
  • It helps you in interacting with any third-party websites or arbitrators for API calls and web solutions.
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Cons

N.Rich

  • Would like more flexibility in amount of characters for digital/cross-channel ad copy
  • Would like a longer log-in time. I feel I get signed out too quickly.
  • System can sometimes be glitchy and dashboards fail to populate
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Triblio

  • The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
  • Campaigns with multiple steps, I do hear this is in the works.
  • It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
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Pricing Details

N.Rich

Starting Price

Editions & Modules

N.Rich editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Triblio ABM/ABX Platform

    Starting Price

    Editions & Modules

    Triblio ABM/ABX Platform editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Pricing Info

      Likelihood to Renew

      N.Rich

      No answers on this topic

      Triblio

      We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
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      Usability

      N.Rich

      No answers on this topic

      Triblio

      We have a cheaper version of Triblio, so we don't have all the bells and whistles. But, this works great for us. It's easy to use and the platform only includes things that we use instead of a handful of features that just slow it down. It looks like a simple version of Google Ads
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      Support Rating

      N.Rich

      No answers on this topic

      Triblio

      If there's one thing Triblio excels at it's their support. We have an account manager that meets with us regularly to discuss any questions or even potential strategies. If we have questions that dive deeper into the software we've had an engineer get on the line with us. They are quick to notify us if bugs occur, and when they're fixed. They are quick to respond to emails as well. We are very supported by their team.
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      Alternatives Considered

      N.Rich

      NRich is clearly superior in terms of efficiency and overall customer reach.
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      Triblio

      Terminus appears to be the cheapest on the surface but with the least amount of capabilities, clunky (lots of manual stuff they have to do on the back end to launch your campaign), very low CTR due to the DSP they use (TradeDesk) which also carries a media upcharge. Terminus also cannot figure out their analytics - they are out of whack across various screens in the tool. 6sense is expensive and very limiting (you get X of this, and Y of that - nothing is unlimited, feels like being nickeled and dimed). A very pushy sales team, you are under pressure to book the next meeting or to provide a date when you will sign. The tool appears to have nice capabilities but it is the people, at the end of the day, you will be working with - and I got concerns with that experience. Metadata - nice sales team, low/no pressure to buy. The demo of their platform also looks like it has interesting capabilities. The team appears to be very small, the communications from the salesperson were random and I had to take the lead asking for the next call to see more. This is concerning when it comes to supporting - will they have enough people to support their customer base if they drag their feet in the sales process? None of these tools had ANYTHING EVEN CLOSE to Triblio's orchestration capabilities, so none of them were strong competitors.
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      Return on Investment

      N.Rich

      • Huge ROI for campaigns with products attached
      • Allows us to get our message in front of customers--especially during the COVID pandemic where we were unable to be in person with customers
      • Allows us to standardize our ABM marketing efforts across multiple campaigns.
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      Triblio

      • Triblio is extremely powerful in terms of increasing conversion rates and we've tripled conversion rates using their targeted modals versus less targeted approaches with less sophisticated products, such as HelloBar.
      • Though it is hard to quantify, Triblio has increased the speed to market with which we can introduce targeted promotions. Campaigns can be spun up with Triblio in less than one day.
      • There have been no negative impacts to ROI from Triblio.
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