Nativo vs. TubeMogul (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Nativo
Score 8.0 out of 10
N/A
The Nativo Ad Platform from Nativo in El Segundo is designed to empower publishers with advanced advertising technology for native and sponsored content.N/A
TubeMogul (discontinued)
Score 8.9 out of 10
N/A
TubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.N/A
Pricing
NativoTubeMogul (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
NativoTubeMogul (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
NativoTubeMogul (discontinued)
Top Pros
Top Cons
Features
NativoTubeMogul (discontinued)
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Nativo
-
Ratings
TubeMogul (discontinued)
6.8
6 Ratings
8% below category average
Data Transfer00 Ratings6.45 Ratings
DSP integration00 Ratings7.16 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Nativo
-
Ratings
TubeMogul (discontinued)
6.7
6 Ratings
16% below category average
Ad campaign creation00 Ratings6.56 Ratings
Ad deployment00 Ratings6.66 Ratings
Display advertising00 Ratings7.52 Ratings
Ad display and retargeting segmentation00 Ratings6.04 Ratings
Sequence targeting00 Ratings6.92 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Nativo
-
Ratings
TubeMogul (discontinued)
5.7
7 Ratings
31% below category average
Ad dashboards00 Ratings7.37 Ratings
Ad performance reports00 Ratings6.77 Ratings
Ad conversion tracking00 Ratings5.22 Ratings
Ad attribution reporting00 Ratings3.12 Ratings
Cross-channel ad management00 Ratings6.45 Ratings
Ad forecasting and optimization00 Ratings5.56 Ratings
Best Alternatives
NativoTubeMogul (discontinued)
Small Businesses
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Medium-sized Companies
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
The Trade Desk
The Trade Desk
Score 6.6 out of 10
Enterprises
AdSense
AdSense
Score 8.7 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
NativoTubeMogul (discontinued)
Likelihood to Recommend
8.0
(1 ratings)
7.0
(10 ratings)
Likelihood to Renew
-
(0 ratings)
4.0
(2 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
NativoTubeMogul (discontinued)
Likelihood to Recommend
Nativo, Inc.
It is perfect for clients who want to create native stories. Setup is easy and it lets you edit the campaign name even after it has run. Reporting tools are pretty easy to use.
Read full review
Discontinued Products
Of the DSPs in which I am familiar, TubeMogul's platform is the easiest to obtain premium publisher inventory... something they definitely push on their clients; but it is something they should be bragging about. It consolidates your deals into one easy interface from which you can either conduct an "on demand deal" or do a direct reservation. Their on demand deal is super easy since TubeMogul buys the publishers' inventory beforehand for its clients to then use. All you have to do to get access to this inventory is click a button. So simple
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Pros
Nativo, Inc.
  • Easy to set up
  • Good reporting
  • Good support
  • Provide network advertisers for unsold inventory
Read full review
Discontinued Products
  • TubeMogul is great at managing publisher relationships. We have global demand and are currently working with several different teams at TubeMogul to monetize the different regions.
  • Managing our block list has been effective as well.
Read full review
Cons
Nativo, Inc.
  • It would be nice if they provide dashboards for individual advertisers (campaigns) instead of the dry tables.
  • It would be nice if the current dashboard could show impressions and clicks and CTR on one chart and let users filter by campaign.
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Discontinued Products
  • Setting up PMP deals needs to be more seamless
  • Missing functionality with reporting
  • Easier view in platform to see which placements have spent
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Likelihood to Renew
Nativo, Inc.
No answers on this topic
Discontinued Products
I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed
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Alternatives Considered
Nativo, Inc.
No answers on this topic
Discontinued Products
TubeMogul is comparable to other DSPs. I would say it lacks in simplicity. Too many platforms, TubeMogul included, try to be too technical with many bells and whistles, while some do help campaign optimization, many are unnecessary. We select TubeMogul when we are looking for other sources of inventory that we can scale against using our fist party data.
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Return on Investment
Nativo, Inc.
  • Overall the results are positive.
  • We are able to monetize the unsold inventory through its network.
Read full review
Discontinued Products
  • Real time optimizations to campaign. By having access to a dashboard we are able to pivot to stronger performance and pivot away from weaker performance.
Read full review
ScreenShots

Nativo Screenshots

Screenshot of Nativo dashboardScreenshot of Simplify Creative Execution. Integrated creative building technology with an ad previewer provides the flexibility to build content in either a coded or code-free environment, streamlining content production and approvals.Screenshot of Drive Site Monetization. Pick one of our flexible integration options to gain access to Nativo’s unique demand sourced from our direct brand and agency relationships.Screenshot of Transform Your Content from an Art to a Science. Consumers engage with native advertising differently than traditional formats so measurement needs to go beyond counting clicks. Nativo arms advertisers with nuanced metrics and actionable insights to precisely tune campaign performance.