1 Ratings
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Score 8 out of 100
29 Ratings
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Score 5.7 out of 100

Likelihood to Recommend

Nativo

It is perfect for clients who want to create native stories. Setup is easy and it lets you edit the campaign name even after it has run. Reporting tools are pretty easy to use.
Kevin Yip | TrustRadius Reviewer

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

Good for instances where search campaigns are driving poor overall traffic. Campaigns for awareness work well, and you have pretty good control of how your ads look without having to do too much work. We've used this successfully for law, financial services, and political campaigns effectively. With Twitter banning political ads, and Facebook becoming increasingly strict on their approval guidelines, this may turn into the best alternative. Would not necessarily recommend for ecommerce campaigns, or lead based campaign where keeping cost per conversion down is a primary objective.
Vincent Misiewicz | TrustRadius Reviewer

Pros

Nativo

  • Easy to set up
  • Good reporting
  • Good support
  • Provide network advertisers for unsold inventory
Kevin Yip | TrustRadius Reviewer

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

  • Offers extensive solutions to reach a high volume of users and create new reach outside of major networks like Google and Bing.
  • Provides unique ways to differentiate advertisers in top positions on search results pages.
  • Creates unique tactics to utilize on display networks (carousel and video takeovers).
Alexander Rodriguez | TrustRadius Reviewer

Cons

Nativo

  • It would be nice if they provide dashboards for individual advertisers (campaigns) instead of the dry tables.
  • It would be nice if the current dashboard could show impressions and clicks and CTR on one chart and let users filter by campaign.
Kevin Yip | TrustRadius Reviewer

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

  • No traffic -- despite a high ROI, the lack of overall spend led to us eventually remove support for the channel from our services.
  • Nothing to differentiate it from other paid platforms -- Gemini didn't particularly offer anything new or novel that made it worth using over Bing and Google.
Brandon Mitchell | TrustRadius Reviewer

Usability

Nativo

No score
No answers yet
No answers on this topic

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising 4.0
Based on 2 answers
One of my main pain points with yahoo gemini is that the product is very difficult to use and the UI seems like they took a skeleton of a similar product and made it bare bones functional for the purpose of generating ad spend. It is a huge barrier for new customers and I feel one of the main reasons they have new customers at all is all the free trial dollars they offer.
Anonymous | TrustRadius Reviewer

Support Rating

Nativo

No score
No answers yet
No answers on this topic

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising 5.9
Based on 7 answers
They were always super helpful during training and demoing and would answer any questions we had.We didn't have a direct account manager, which would have been nice, but I just don't think their size accommodates for that type of set up.They are very knowledgeable and help guide you through a set up for each particular client.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Nativo

No answers on this topic

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

Gemini is comparable in objective and use to the other SEM platforms. Geminis audience is more limited and therefore should be used to complement other efforts on other platforms. We use Gemini to create a multi platform SEM campaign, to reach the largest possible audience and to target audience across multiple platforms and channels. It's reporting capabilities are on par with Bing, but fall short of the sophistication in Google AdWords.
Leah Jakaitis | TrustRadius Reviewer

Return on Investment

Nativo

  • Overall the results are positive.
  • We are able to monetize the unsold inventory through its network.
Kevin Yip | TrustRadius Reviewer

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

  • I have only been using Gemini for about a year so I can only speak for the results obtained in that time frame. Overall impact on KPIs has been positive. On overall business objectives, I am yet to determine if this is significant enough to do a major shift in tactics.
Toni Reifsteck | TrustRadius Reviewer

Pricing Details

Nativo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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