NCR Voyix Counterpoint vs. Salesforce Marketing Cloud

It is a definite solution for a basic store point of sale, we prefer Ingenico card swipes and Epson receipt printers and have had great, reliable success. We have setup the same system at events with VPN connectivity to its server and it works very well with the only bottle-neck being connectivity, this did cause a 3-8 second delay with receipt printing, but was manageable. Mobile tablet in store works well with credit card sales, and can print wirelessly, cashless here is best. Inventory managem[e]nt is vast, with terrific reporting.

Incentivized

I rated this a seven because I love Salesforce, and it is excellent on the sales side. However, the marketing side has some pros and cons. It is terrific for keeping track of lead, customer, and dealer information, but it is not easy to automate workflows, integrate other software, or create well-designed emails. It is also straightforward to generate reports, which is very helpful in keeping track of lead progression to better market those leads and turn them into customers.

Incentivized

• Offline mode -- your POS server can go down - you can still ring sales. Your internet can go down, and you can still ring sales and accept chip-based credit cards. Wow.
• Mobile and wireless. Mobile -- you can take your POS on the road and ring sales out in the field, at trade shows or at a flea market booth. Wireless inventory, and order picking - you can walk around the store and ring sales, perform inventory, pick orders, intake items, edit pricing, print labels, etc. Again - Wow.
• Magento integration -- with the help of a 3rd party connector, we're integrating our CP system tightly with our Magento based website. This keeps us working out of one system with multiple channels.
• E-Plum scale software integration -- we can update prices and information within our scales with this integration, right out of CP

Incentivized

• Filter relevant content so you can priorize those that are more relevant and resolve it first
• Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
• Configure automation rules to order the work of those who must interact with the customer

Incentivized

• Some features have several ways to do the same action.

Incentivized

• The email builder does not offer any way to catch/check bugs across different email service providers
• Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
• Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
• Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.

Incentivized

As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch

You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.

Incentivized

Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.

Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.

They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support

Incentivized

The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.

Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.

From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.

We interviewed quite a few systems while researching a POS replacement for our current retail store. We had things like a second store, a fully integrated website, accounting system integrations, inventory management, restaurant-style ordering integrations, etc. in mind as we made our way through that process. We also made our way around the area to see what other retailers - similar to us - were using as a POS system. After much deliberation, many demos and conference sales calls, we settled on NCR CP because this system did everything we wanted and so much more. But perhaps the biggest reason why we went with NCR was the local support availability. There's more than one player in that field available in the greater NYC area, and we are very happy with the current support team but we also know that should we want or need to, we can switch support to another team, and have no issues going forward. That was a big part of this decision for sure.

Incentivized

I think that all of the marketing platforms I have evaluated and used in the past serve different markets and purposes. Salesforce Marketing Cloud was more palatable to our team because of our existing tech stack where we had Salesforce CRM already deployed and in use. Compared to Marketo and Hubspot, Salesforce Marketing Cloud is a bit dated in terms of the UI/UX and the overall experience but still meets the needs of our organization. Mailchimp, however, isn't even playing in the same arena and is meant for small organizations and companies that don't have a need for a full fledged offering that SFMC brings to the table.

Incentivized

was not involved with this part but i have not heard about clompaints

Incentivized

Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.

Incentivized

• It works with very little maintenance.
• On prem or cloud based server.
• Users can learn quickly how to use the POS.
• Managers can learn quickly how to handle inventory and employees.

Incentivized

• Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
• Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
• Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.

Incentivized