Net-Results vs. Oracle Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Net-Results
Score 8.1 out of 10
Small Businesses (1-50 employees)
Net-Results is a marketing automation solution that features segment-driven approaches to lead management and marketing automation. Some key features include support for A/B email testing, drag & drop landing pages, CRM integrations, and automated marketing workflows.
$800
Annual agreement, up to 25,000 Contacts or 60,000 Sends
Oracle Marketing
Score 8.2 out of 10
N/A
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
$2,000
per month
Pricing
Net-ResultsOracle Marketing
Editions & Modules
One Price Full Platform
$800
Annual agreement, up to 25,000 Contacts or 60,000 Sends
No answers on this topic
Offerings
Pricing Offerings
Net-ResultsOracle Marketing
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsTiered pricing by total email sends or total contacts, you decide. All features included. No upsells or limitations based on your price.CX Marketing pricing is a function of usage.
More Pricing Information
Features
Net-ResultsOracle Marketing
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Net-Results
7.1
23 Ratings
9% below category average
Oracle Marketing
8.9
133 Ratings
13% above category average
WYSIWYG email editor7.021 Ratings9.1117 Ratings
Dynamic content7.214 Ratings8.6120 Ratings
Ability to test dynamic content7.311 Ratings8.6116 Ratings
Landing pages7.019 Ratings8.1124 Ratings
A/B testing6.311 Ratings9.0118 Ratings
Mobile optimization5.022 Ratings9.1113 Ratings
Email deliverability reporting8.023 Ratings9.4127 Ratings
List management7.022 Ratings8.9126 Ratings
Triggered drip sequences8.618 Ratings8.9108 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Net-Results
7.6
20 Ratings
1% below category average
Oracle Marketing
8.5
118 Ratings
10% above category average
Lead nurturing automation8.518 Ratings9.4110 Ratings
Lead scoring and grading8.418 Ratings8.4104 Ratings
Data quality management5.018 Ratings8.1109 Ratings
Automated sales alerts and tasks8.616 Ratings8.089 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Net-Results
7.5
15 Ratings
2% below category average
Oracle Marketing
9.0
109 Ratings
17% above category average
Calendaring7.99 Ratings8.694 Ratings
Event/webinar marketing7.015 Ratings9.599 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Net-Results
6.9
7 Ratings
8% below category average
Oracle Marketing
8.8
72 Ratings
16% above category average
Social sharing and campaigns7.07 Ratings9.170 Ratings
Social profile integration6.77 Ratings8.666 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Net-Results
6.3
22 Ratings
17% below category average
Oracle Marketing
8.6
123 Ratings
14% above category average
Dashboards7.021 Ratings8.9122 Ratings
Standard reports6.022 Ratings8.4120 Ratings
Custom reports6.019 Ratings8.4113 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Net-Results
7.5
20 Ratings
1% below category average
Oracle Marketing
9.2
120 Ratings
19% above category average
API7.015 Ratings8.9105 Ratings
Role-based workflow & approvals8.08 Ratings9.489 Ratings
Customizability7.019 Ratings8.9109 Ratings
Integration with Salesforce.com7.99 Ratings9.488 Ratings
Integration with Microsoft Dynamics CRM7.03 Ratings8.948 Ratings
Integration with SugarCRM8.17 Ratings9.437 Ratings
Best Alternatives
Net-ResultsOracle Marketing
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Net-ResultsOracle Marketing
Likelihood to Recommend
8.0
(25 ratings)
7.8
(246 ratings)
Likelihood to Renew
9.0
(4 ratings)
10.0
(92 ratings)
Usability
7.5
(3 ratings)
10.0
(15 ratings)
Availability
-
(0 ratings)
8.1
(9 ratings)
Performance
-
(0 ratings)
6.6
(5 ratings)
Support Rating
-
(0 ratings)
9.9
(16 ratings)
In-Person Training
-
(0 ratings)
7.3
(3 ratings)
Online Training
-
(0 ratings)
7.6
(11 ratings)
Implementation Rating
-
(0 ratings)
8.8
(10 ratings)
Configurability
-
(0 ratings)
6.4
(1 ratings)
Ease of integration
-
(0 ratings)
2.0
(2 ratings)
Product Scalability
-
(0 ratings)
8.5
(120 ratings)
Vendor post-sale
-
(0 ratings)
6.4
(1 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(1 ratings)
User Testimonials
Net-ResultsOracle Marketing
Likelihood to Recommend
Net-Results
Net-Results is very well-suited for small, medium and large businesses. They seem to be more advanced than what a typical enterprise level implementation would require. When selecting a marketing automation provider make it a point to find out the level of integration with Salesforce and other marketing technologies. Do they have pre-built automation modules or does it require building from the ground up? Also ask questions regarding its specific capabilities ... for example: is it a marketing automation provider? is it a CRM provider? etc
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Oracle
A duration of one and a half years is enough for us to
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.
Read full review
Pros
Net-Results
  • Automated emails in a drip campaign that Sales can remove people from.
  • Lead scoring and alerts that go right to the lead owner.
  • Weekly reports to each Sales person with their hottest lead.
  • Very finely tuned segments that can be used for alerts, emails, and scheduled reports.
  • Integration with Salesforce. The Sales team can basically trigger their own emails.
Read full review
Oracle
  • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
  • It is highly customizable.
  • It presents data in a form that is easily understandable and reports are highly beneficial for us.
  • Analytics in the form of graphs.
Read full review
Cons
Net-Results
  • Forms: Would love to have dependent fields, also ability to see all data a user entered without having to create a custom field for every form.
  • Campaign branching: Criteria need to be selected one at a time, which can be very time-consuming.
Read full review
Oracle
  • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
  • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
  • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
  • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
  • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
  • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
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Likelihood to Renew
Net-Results
Net-Results does what we need and is straightforward to use. Their team has been very responsive to our requests and great to work with.
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Oracle
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
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Usability
Net-Results
Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability
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Oracle
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
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Reliability and Availability
Net-Results
No answers on this topic
Oracle
No one has experienced any problems with availablity.
Read full review
Performance
Net-Results
No answers on this topic
Oracle
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
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Support Rating
Net-Results
No answers on this topic
Oracle
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
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In-Person Training
Net-Results
No answers on this topic
Oracle
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
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Online Training
Net-Results
No answers on this topic
Oracle
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
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Implementation Rating
Net-Results
No answers on this topic
Oracle
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
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Alternatives Considered
Net-Results
We've used ClickDimensions and Marketo. We felt that ClickDimensions was more limited as far as creating effective email campaigns and not as easy to use. It also is completely native to Dynamics CRM, which can be a positive and a negative. Marketo was the previous solution we owned, we are much happier with Net-Results. It's easier to use, not as complex and there is much better communication from their support team. When looking at a new solution we also looked at Act-On and Hubspot. Act-On probably would've been our second choice, but it didn't have as modern of a feel and wasn't quite as easy to use. Hubspot didn't really fit our business. It was very focused on SEO and blog posts. It didn't have the features we needed from a marketing standpoint
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Oracle
It was quite complex to generate segments with Adobe
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.
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Scalability
Net-Results
No answers on this topic
Oracle
Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
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Return on Investment
Net-Results
  • Stronger re-engagement rates - The buy cycle for our product can be very long. Net-Results helps us keep in touch with prospects that may have gone cold.
  • Better asset utilization - Net-Results helps us drive continuous utilization of our assets.
  • Efficiency - The automation Net-Results has provided means we can focus on other tasks, like creating new assets or building new partnerships.
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Oracle
  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
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ScreenShots

Net-Results Screenshots

Screenshot of Advanced nurturing campaignsScreenshot of Form actionsScreenshot of Salesforce integration/FunnelvisionScreenshot of Deep database segmentationScreenshot of Dashboards and reportsScreenshot of Drag and drop email builder

Oracle Marketing Screenshots

Screenshot of Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.Screenshot of Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.Screenshot of Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.Screenshot of Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.Screenshot of Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.Screenshot of Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.