What users are saying about

NetBase

135 Ratings

NetBase

135 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

NetBase

I think the analysis we can provide would be a great addition to many primary research reports (providing an extra view of data to help highlight what you found during your primary research project). This is also very helpful to use when prospecting new clients - providing them details about your company along with a showcase of what you have found out for them quickly based on some general social media views.
Brian St. Onge profile photo

Feature Rating Comparison

Listening/monitoring

NetBase
8.0
Boolean keyword searches
NetBase
8.1
Filtering out noise/spam
NetBase
7.9
Sentiment analysis
NetBase
8.8
Broad channel coverage
NetBase
7.3

Publishing

NetBase
7.9
Content planning and scheduling
NetBase
8.5
Audience targeting
NetBase
7.7
Content optimization
NetBase
8.2
Workflow management
NetBase
7.4

Engagement

NetBase
8.7
Automated routing and prioritization
NetBase
9.0
Customer interaction histories
NetBase
8.7
Bulk actions
NetBase
8.3

Marketing

NetBase
8.2
Lead generation
NetBase
8.1
Content marketing
NetBase
9.0
Paid media management
NetBase
7.5
Campaigns and promotions
NetBase
8.3

Channel coverage/integration

NetBase
7.8
Twitter
NetBase
9.4
Facebook
NetBase
7.5
LinkedIn
NetBase
7.7
Google+
NetBase
6.1
Instagram
NetBase
8.6
Pinterest
NetBase
7.1
YouTube
NetBase
7.9

Reporting/analytics

NetBase
8.7
Campaign success analytics
NetBase
7.9
Real-time tracking
NetBase
9.0
Competitor analysis
NetBase
9.1

Account management

NetBase
6.8
Role-based user permissions & privileges
NetBase
8.1
Mobile access
NetBase
5.5

Pros

  • Tracking overall conversation around events / news stories.
  • Being able to see the stream of conversation and drive to the original posts.
  • Ability to track and compare topics against each other.
  • Netbase has an incredibly dedicated and professional staff that is always willing to help answer any questions and set up dashboards for you.
Christopher Perkowski profile photo

Cons

  • Out-of-the-box usage: in order to get the most out of the tool, there's a bit of a learning curve.
  • If you don't know the feature exists, you'll probably never find it. The feature set is SO robust that a lot of people are probably missing a ton.
  • Dashboard building - it's not fun. Granted, you don't need a dashboard because of the wide variety of on-the-fly analysis widgets, but for clients that are still using training wheels, dashboard reports are a must and it takes forever to build great ones.
  • Automated reports cannot be sent to users who do not have NetBase logins.
Carrie Stern profile photo

Likelihood to Renew

NetBase8.1
Based on 88 answers
Because I can't really do my work without it.
Carrie Stern profile photo

Usability

NetBase9.0
Based on 13 answers
This is a tool that works with a huge amount of data and requires some thought. Use it and you will get better.
Niki Harris profile photo

Performance

NetBase9.5
Based on 6 answers
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!
Ted Tagalakis profile photo

Support

NetBase9.1
Based on 11 answers
Account managers and analyst support are all very responsive, helpful, knowledgeable and friendly. When the first line of support can't immediately resolve a problem, they manage expectations and effectively communicate what is being done and estimated timelines.
Scott Thompson profile photo

Implementation

NetBase9.6
Based on 4 answers
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
Ted Tagalakis profile photo

Alternatives Considered

At a previous agency we used Sysomos Heartbeat and MAP, but switched to NetBase because Sysomos has pretty mediocre source coverage and a very high presence of spam. I've done extensive comparisons of all the leading social listening tools and the only ones that come close are Crimson Hexagon and Brandwatch. Brandwatch is better suited for brands or single clients. I almost picked Crimson, but when it comes down to TIME, you can probably do 5 reports in the time it takes to build one opinion monitor
Carrie Stern profile photo

Return on Investment

  • Faster access to C-Suite
  • Faster access to LOB.
  • Faster conversion from "new" to "in process" in the sales cycle.
Niki Harris profile photo

Pricing Details

NetBase

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details