What users are saying about
135 Ratings
135 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

NetBase

When social intelligence is crucial and you want serious insights, then NetBase is the solution
Ted Tagalakis profile photo

Feature Rating Comparison

Listening/monitoring

NetBase
8.0
Boolean keyword searches
NetBase
8.1
Filtering out noise/spam
NetBase
7.9
Sentiment analysis
NetBase
8.8
Broad channel coverage
NetBase
7.3

Publishing

NetBase
8.0
Content planning and scheduling
NetBase
8.5
Audience targeting
NetBase
7.7
Content optimization
NetBase
8.2
Workflow management
NetBase
7.4

Engagement

NetBase
8.7
Automated routing and prioritization
NetBase
9.1
Customer interaction histories
NetBase
8.7
Bulk actions
NetBase
8.3

Marketing

NetBase
8.2
Lead generation
NetBase
8.1
Content marketing
NetBase
9.0
Paid media management
NetBase
7.5
Campaigns and promotions
NetBase
8.3

Channel coverage/integration

NetBase
7.8
Twitter
NetBase
9.3
Facebook
NetBase
7.5
LinkedIn
NetBase
7.8
Google+
NetBase
6.1
Instagram
NetBase
8.6
Pinterest
NetBase
7.1
YouTube
NetBase
8.0

Reporting/analytics

NetBase
8.7
Campaign success analytics
NetBase
7.9
Real-time tracking
NetBase
9.0
Competitor analysis
NetBase
9.2

Account management

NetBase
6.8
Role-based user permissions & privileges
NetBase
8.1
Mobile access
NetBase
5.4

Pros

  • Ease of reporting, conversation analysis, easy to build dashboards that give quick glimpses of the conversation/topic and allow you to drill down as needed.
  • Accurate sentiment driven triggered alerts let you keep your pulse on the conversation.
  • Topic setup is easy. Topics are easy to set up and advanced Boolean search functionality enables the use of wildcards to enhance topics.
  • Data access is outstanding. With 27 months of historical data built in and access to firehose data for social media platforms, data acquisition is second to none.
Ted Tagalakis profile photo

Cons

  • Although the dashboard is easy to navigate, sometimes it feels like its too segmented. There is no one view where the user can get a completely customizable view of the reports, unless you build a dashboard. It would be nice to be able to do this for individual topics.
  • The news gathering section of the dashboard is probably the greatest place for improvement in my opinion. This section is not very user friendly at all and it's very difficult to pull metrics on quality news stories.
  • It would be nice if the charts were more customizable. Sometimes having to completely redo the charts outside of NetBase slows us down. It would be nice if you could edit and formate the charts with say, a company theme and be able to export them directly for use.
Scott Reitzel profile photo

Likelihood to Renew

NetBase8.1
Based on 88 answers
We have a very good working relationship with NetBase. The team is great at answering questions and helping us develop our use cases
Scott Reitzel profile photo

Usability

NetBase9.0
Based on 13 answers
Very simple to use, quick to pick up on the key principles, and a task-centric design (ie. Topics to set up what you want to analyze, Analysis to do the exploration/analysis, and Dashboards to pull results and findings together to generate reports.) All intuitive, drag & drop etc.
Scott Thompson profile photo

Performance

NetBase9.5
Based on 6 answers
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!
Ted Tagalakis profile photo

Support

NetBase9.1
Based on 11 answers
Account managers and analyst support are all very responsive, helpful, knowledgeable and friendly. When the first line of support can't immediately resolve a problem, they manage expectations and effectively communicate what is being done and estimated timelines.
Scott Thompson profile photo

Implementation

NetBase9.6
Based on 4 answers
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
Ted Tagalakis profile photo

Alternatives Considered

I selected NetBase because it fit our objectives and budget at the time. However, Networked Insights has taxonomy of 15k classifiers:
  • Who (male female, age, where, emotions)
  • General interests (sports, fashion)
And you can segment your audience: moms, millennials, sports enthusiasts, home buyers - which helps build personas better than NetBase. It also goes through the system, compares data to the general public and can tell you what the audience cares about? i.e. which apps, music, how to create content that will resonate with them. Another difference: show instantly what causes spike in engagement - so you don’t have to tediously sift through posts to understand what caused the spike like in NetBase
Becca James profile photo

Return on Investment

  • More "bang for your buck" on client projects - we have often thrown in additional analysis run via NetBase to a primary research report to show due diligence and "wow" the client.
  • Improved client relations - by providing quick ad-hoc views of a certain topic we were able to ensure core clients are happy and continue to use us for primary research needs.
Brian St. Onge profile photo

Pricing Details

NetBase

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details