What users are saying about

NetBase

134 Ratings

NetBase

134 Ratings
Score 8.4 out of 101

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Likelihood to Recommend

NetBase

How customizeable do you need your software to be? If you have very specific needs, NetBase is great. If you prefer a "plug and play" approach, it may not be for you. Because it's so customizeable, it's not as easy to use - you need to tinker with each page.

Feature Rating Comparison

Listening/monitoring

NetBase
8.0
Boolean keyword searches
NetBase
8.2
Filtering out noise/spam
NetBase
7.9
Sentiment analysis
NetBase
8.7
Broad channel coverage
NetBase
7.4

Publishing

NetBase
7.9
Content planning and scheduling
NetBase
8.4
Audience targeting
NetBase
7.8
Content optimization
NetBase
8.1
Workflow management
NetBase
7.4

Engagement

NetBase
8.6
Automated routing and prioritization
NetBase
8.9
Customer interaction histories
NetBase
8.6
Bulk actions
NetBase
8.2

Marketing

NetBase
8.2
Lead generation
NetBase
8.0
Content marketing
NetBase
8.9
Paid media management
NetBase
7.6
Campaigns and promotions
NetBase
8.3

Channel coverage/integration

NetBase
7.7
Twitter
NetBase
9.4
Facebook
NetBase
7.4
LinkedIn
NetBase
7.6
Google+
NetBase
6.2
Instagram
NetBase
8.5
Pinterest
NetBase
7.1
YouTube
NetBase
7.8

Reporting/analytics

NetBase
8.7
Campaign success analytics
NetBase
8.0
Real-time tracking
NetBase
9.0
Competitor analysis
NetBase
9.1

Account management

NetBase
7.0
Role-based user permissions & privileges
NetBase
8.2
Mobile access
NetBase
5.8

Pros

  • Keyword identification. The NLP is very good at pulling out keywords that are relevant to the ones already applied. This is important as it allows the user to easily tune the topic.
  • Usability. Once the user is familiar with the product, the dashboard is easily navigable and the analyst can quickly move from section to section.
  • Although this is a touchy subject among social analysts, I believe that the NetBase NLP is one of the best sentiment analysis systems available at the moment. While no tool will be completely accurate, against our hand coded tests, the NetBase NLP has shown a very low margin of error.

Cons

  • I'd like to see a better creation of audiences; a greater taxonomy of classifiers to better create personas for our campaigns. Example of segmenting the audience: moms, millennials, sports enthusiasts, home buyers.
  • I'd like to understand instantly what causes a spike in engagement - it is tedious to sift through posts to understand what caused the spike and be able to accurately explain that to the client.
  • I'd like the system to tell me what the audience cares about i.e. which apps, music, so that we understand how to create content that will resonate with them.
  • More pre-made categories/themes and dashboards to help accurately cover topics.
  • Sentiment is often off and filtering doesn't work well when the term or client has a mainstream name such as Internet Marketing Inc. without losing data.

Likelihood to Renew

NetBase8.1
Based on 88 answers
While we have used NetBase for many clients, I am not privy to the companies direction on social media analysis in the future. I believe it is a must have and we will continue to engage more clients with it, but it is an expensive proposition given the licensing and staffing needed to run the analysis

Usability

NetBase9.0
Based on 13 answers
Great tool for insight mining! Still room for improvement on Hispanic.

Performance

NetBase9.5
Based on 6 answers
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!

Support

NetBase9.1
Based on 11 answers
Account managers and analyst support are all very responsive, helpful, knowledgeable and friendly. When the first line of support can't immediately resolve a problem, they manage expectations and effectively communicate what is being done and estimated timelines.

Implementation

NetBase9.6
Based on 4 answers
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.

Alternatives Considered

We did like Crimson Hexagon and some of the additional features and the usability of their platform, however they appear to be a premium service that we could not justify the cost as compared to NetBase which provided very similar features and much less of an overall cost. Given we created an internal department to run these queries we decided that the money was better spent learning the platform using internal resources.

Return on Investment

  • Quick insights which wouldn't have been achievable with other research.

Pricing Details

NetBase

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details