What users are saying about

NetBase

135 Ratings

NetBase

135 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

NetBase

How customizeable do you need your software to be? If you have very specific needs, NetBase is great. If you prefer a "plug and play" approach, it may not be for you. Because it's so customizeable, it's not as easy to use - you need to tinker with each page.

Feature Rating Comparison

Listening/monitoring

NetBase
8.0
Boolean keyword searches
NetBase
8.2
Filtering out noise/spam
NetBase
7.9
Sentiment analysis
NetBase
8.7
Broad channel coverage
NetBase
7.3

Publishing

NetBase
7.9
Content planning and scheduling
NetBase
8.5
Audience targeting
NetBase
7.7
Content optimization
NetBase
8.2
Workflow management
NetBase
7.4

Engagement

NetBase
8.6
Automated routing and prioritization
NetBase
9.0
Customer interaction histories
NetBase
8.7
Bulk actions
NetBase
8.2

Marketing

NetBase
8.2
Lead generation
NetBase
8.0
Content marketing
NetBase
9.0
Paid media management
NetBase
7.6
Campaigns and promotions
NetBase
8.3

Channel coverage/integration

NetBase
7.7
Twitter
NetBase
9.4
Facebook
NetBase
7.4
LinkedIn
NetBase
7.7
Google+
NetBase
6.2
Instagram
NetBase
8.6
Pinterest
NetBase
7.1
YouTube
NetBase
7.9

Reporting/analytics

NetBase
8.7
Campaign success analytics
NetBase
8.0
Real-time tracking
NetBase
9.0
Competitor analysis
NetBase
9.1

Account management

NetBase
6.9
Role-based user permissions & privileges
NetBase
8.1
Mobile access
NetBase
5.6

Pros

  • Engagement management. We could not have learned the ins and outs of the tool without the ongoing help and guidance of our account rep. Compared to other social tools where users are essentially on their own, NetBase allows us to get to the data we need without being hung up in figuring out HOW to get to the data.
  • Innovation. It seems the product team is constantly working to evolve and enhance the tool - often in ways our team hasn't yet thought of.

Cons

  • Sentiment. While this is probably the biggest challenge of any social listening tool, I'm often wishing that more of the social conversation I'm analyzing could be assigned a sentiment.
  • Training the tool. I believe some tools in the competitive landscape tout that their algorithms are able to "get smarter" over time as manual sentiment assignments are made. In other words, the tool learns the commonly used phrases and their corresponding sentiment over time so that it becomes more accurate and less manual classification is needed.

Likelihood to Renew

NetBase8.1
Based on 88 answers
We've had a good experience using the tool and have invested quite a bit of time training the internal team on how to get the most benefit out of it. There would need to be a compelling reason or business case to port over all of our existing topics and tool know-how to another platform.

Usability

NetBase9.0
Based on 13 answers
This is a tool that works with a huge amount of data and requires some thought. Use it and you will get better.

Performance

NetBase9.5
Based on 6 answers
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!

Support

NetBase9.1
Based on 11 answers
Account managers and analyst support are all very responsive, helpful, knowledgeable and friendly. When the first line of support can't immediately resolve a problem, they manage expectations and effectively communicate what is being done and estimated timelines.

Implementation

NetBase9.6
Based on 4 answers
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.

Alternatives Considered

The only other tool we really considered was Crimson Hexagon. Sysomos' user experience was so difficult to grasp that we didn't get very far, I probably spent at least 3 entire work days trying to set things up and understand what I was doing with Sysomos and it wasn't happening. Ultimately, we loved the insights Crimson gave us into our audiences, but their access to Facebook conversation was limited and it doesn't pick up sentiment right away, you have to train it, and training a topic took several hours. It just wasn't realistic for us to take several hours of set up before running a topic. You can run a topic without training it, but we were already used to having sentiment given to us right away with NetBase, so losing that feature was hard for us to do. I would still consider Crimson in the future, as the tools are always changing for both NetBase and Crimson

Return on Investment

  • NetBase has helped us quantify our recommendations to our clients and creative teams.
  • It has helped us identify interesting creative spaces and insights based on what people are talking about, it shows different ways that you may not have thought of.

Pricing Details

NetBase

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details