What users are saying about
137 Ratings
137 Ratings
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Score 8.3 out of 101

Likelihood to Recommend

NetBase

When social intelligence is crucial and you want serious insights, then NetBase is the solution
Ted Tagalakis profile photo

Feature Rating Comparison

Listening/monitoring

NetBase
8.0
Boolean keyword searches
NetBase
8.1
Filtering out noise/spam
NetBase
7.9
Sentiment analysis
NetBase
8.8
Broad channel coverage
NetBase
7.3

Publishing

NetBase
8.0
Content planning and scheduling
NetBase
8.5
Audience targeting
NetBase
7.7
Content optimization
NetBase
8.2
Workflow management
NetBase
7.4

Engagement

NetBase
8.7
Automated routing and prioritization
NetBase
9.1
Customer interaction histories
NetBase
8.7
Bulk actions
NetBase
8.3

Marketing

NetBase
8.2
Lead generation
NetBase
8.1
Content marketing
NetBase
9.0
Paid media management
NetBase
7.5
Campaigns and promotions
NetBase
8.2

Channel coverage/integration

NetBase
7.8
Twitter
NetBase
9.3
Facebook
NetBase
7.5
LinkedIn
NetBase
7.8
Google+
NetBase
6.1
Instagram
NetBase
8.6
Pinterest
NetBase
7.1
YouTube
NetBase
8.0

Reporting/analytics

NetBase
8.7
Campaign success analytics
NetBase
7.9
Real-time tracking
NetBase
9.0
Competitor analysis
NetBase
9.2

Account management

NetBase
6.7
Role-based user permissions & privileges
NetBase
8.1
Mobile access
NetBase
5.3

Pros

NetBase

  • Netbase allows you to tune queries very well, allowing you to make real-time tweaks to get the most out of your search.
  • Netbase has decent visualization.
  • Netbase compiles comprehensive social data that feels complete.
Andrew Dolby profile photo

Cons

NetBase

  • I wish someone would have sat next to us to set up topics. I really struggled learning how they work, and a side-by-side session would have helped
  • I'd love to be able to delete irrelevant posts on the post themselves or in the stream. Instead we have to filter out Exclude terms
  • I'd also love to be able to customize the colors to a client's brand standards.
Sarah Flagg profile photo

Likelihood to Renew

NetBase

NetBase 8.1
Based on 88 answers
We've only been using Netbase for a few months and can already tell it's a gamechanger for our social media and new business teams. We'll be more likely to renew next year when we can build in the cost of it into our Scopes of Work and future contracts. The hardest part was getting approval beforehand. The service is fantastic and I really like the way the interface is set up
Sarah Flagg profile photo

Usability

NetBase

NetBase 9.0
Based on 13 answers
Great recall and foreign language NLP support
Candida McCollam profile photo

Performance

NetBase

NetBase 9.5
Based on 6 answers
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!
Ted Tagalakis profile photo

Support

NetBase

NetBase 9.1
Based on 11 answers
Account managers and analyst support are all very responsive, helpful, knowledgeable and friendly. When the first line of support can't immediately resolve a problem, they manage expectations and effectively communicate what is being done and estimated timelines.
Scott Thompson profile photo

Implementation

NetBase

NetBase 9.6
Based on 4 answers
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
Ted Tagalakis profile photo

Alternatives Considered

NetBase

We've used several different social media tools, and Netbase is by far the best. It's easy to understand (after a topic is set up), easy to export and looks very clean for client presentations. With Radian 6, we got a word cloud, but had to create any other graphs and visuals by hand since they only exported to an Excel. It was the same with Simply Measured, the reporting was just ugly and unpresentable to clients. Visible Intelligence was just inaccurate, and kept pulling in spam posts that were full of porn
Sarah Flagg profile photo

Return on Investment

NetBase

  • Significantly better feedback during business pitches - we always qualify for the last round with insights. It has given us visibility to the biggest and best brands because everyone knows they need an agency that understands their audience.
  • We have had more employee satisfaction and success since we are now creating campaigns based off of data.
  • We are charging for the reports, so there has been a significant rise in ROI - and the business development side of the reports has opened many doors to future partnerships.
Becca James profile photo

Pricing Details

NetBase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

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