147 Ratings
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Score 6.9 out of 100
74 Ratings
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Score 7.6 out of 100

Attribute Ratings

  • NetBase Quid is rated higher in 2 areas: Usability, Implementation Rating
  • Emplifi Social Marketing Cloud is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
  • NetBase Quid and Emplifi Social Marketing Cloud are tied in 1 area: Support Rating

Likelihood to Recommend

7.1

NetBase Quid

71%
111 Ratings
7.6

Emplifi Social Marketing Cloud

76%
30 Ratings

Likelihood to Renew

8.1

NetBase Quid

81%
87 Ratings
9.1

Emplifi Social Marketing Cloud

91%
4 Ratings

Usability

9.0

NetBase Quid

90%
13 Ratings
7.3

Emplifi Social Marketing Cloud

73%
1 Rating

Performance

9.5

NetBase Quid

95%
12 Ratings

Emplifi Social Marketing Cloud

N/A
0 Ratings

Support Rating

9.1

NetBase Quid

91%
22 Ratings
9.1

Emplifi Social Marketing Cloud

91%
8 Ratings

Online Training

NetBase Quid

N/A
0 Ratings
6.0

Emplifi Social Marketing Cloud

60%
1 Rating

Implementation Rating

9.6

NetBase Quid

96%
8 Ratings
9.1

Emplifi Social Marketing Cloud

91%
4 Ratings

Likelihood to Recommend

NetBase Quid

In my use of [NetBase] Quid, I found the tool particularly suitable for curating pertinent content. It allowed me to develop more comprehensive analysis at a larger scale, all while substantially reducing the amount of research time needed. It is also a plus that [NetBase] Quid is delivered as a web app. I did some of my [NetBase] Quid work on a low-end Chromebook without issues.
Anonymous | TrustRadius Reviewer

Emplifi Social Marketing Cloud

SocialBakers is great for scheduling content since it allows you to upload content, add copy, schedule it for a time it will get the most engagement and eyes, and pass it along the approval pipeline for your organization. Additionally, the reporting and analytics tool provides a comprehensive overview of campaigns. I do not recommend SocialBakers for community management. The process is too complicated and takes far longer than other tools available
Laura Martinez | TrustRadius Reviewer

Pros

NetBase Quid

  • Their NLP is very strong with the ability to distinguish subject in sentences and then apply analysis based on either the subject or sentence. Competitors lack strong NLP and often have lower degrees of accuracy.
  • The platform is highly flexible with dozens of ways to filter and cut the data. It is great for an analyst that really wants to deep dive into the data. However, the analysis done automatically by NetBase is also strong enough that less experienced users would still be able to gain insight with ease.
  • The customizable dashboards are perfect for client reporting and drastically reduce the amount of time spent preparing recurring reports and decks. These are also very flexible depending on reporting needs.
Anonymous | TrustRadius Reviewer

Emplifi Social Marketing Cloud

  • Post Performance Prediction helps you lower your CPC as well as increase the amount of engagements you receive on your Instagram posts.
  • Quickly and easily understand the paid content strategy of your competitors, but also justify your own promotion budget as a result.
  • Detailed chart that outlines the predicted interactions that each post will receive in the upcoming hours.
Anonymous | TrustRadius Reviewer

Cons

NetBase Quid

  • Dashboards can only currently be exported as PDFs. It would be helpful to have a more read/writable format (eg. PPT) that enables us to combine Netbase's outputs with other sources, or to make them more consistent with our own branding (colours, fonts etc.)
  • The business model revolves around a limited number of login seats. I would like to be able to roll out the tool to make it available/accessible to more people in the business, but the pricing model makes this impractical/uneconomical.
  • Logging out users after a period of inactivity can be frustrating when multitasking/task switching and unsaved work is lost.
  • While Netbase's focus on language processing is its key strength, additional functionality around social analysis (eg. people who follow a brand account, users who talk about X are also likely to talk about Y) is somewhat limited.
Scott Thompson | TrustRadius Reviewer

Emplifi Social Marketing Cloud

  • In the publishing calendar. It seems like I have to change my filters every time I login. Would be nice if it could save our settings from session to session.
  • Dark posts parameters are set. Not having to be able to customize further has turned us away from using that feature in Socialbakers.
Eric Mah | TrustRadius Reviewer

Pricing Details

NetBase Quid

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Starting Price

NetBase Quid Editions & Modules

Additional Pricing Details

Emplifi Social Marketing Cloud

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

$50 per month

Emplifi Social Marketing Cloud Editions & Modules

Edition
The Essential Package. Available to purchase online now.$2001
  1. per month
Additional Pricing Details
- For the Complete Socialbakers Platform, please request a consultation - Unify all your social marketing operations in one. Everything from audience research to strategic planning to execution and measurement, it’s the go-to platform for marketing teams.

Likelihood to Renew

NetBase Quid

NetBase Quid 8.1
Based on 87 answers
We've had a good experience using the tool and have invested quite a bit of time training the internal team on how to get the most benefit out of it. There would need to be a compelling reason or business case to port over all of our existing topics and tool know-how to another platform.
Alisa Abrams | TrustRadius Reviewer

Emplifi Social Marketing Cloud

Emplifi Social Marketing Cloud 9.1
Based on 4 answers
Very satisfied about the output and the reports.
David Arcifa | TrustRadius Reviewer

Usability

NetBase Quid

NetBase Quid 9.0
Based on 13 answers
Very simple to use, quick to pick up on the key principles, and a task-centric design (ie. Topics to set up what you want to analyze, Analysis to do the exploration/analysis, and Dashboards to pull results and findings together to generate reports.) All intuitive, drag & drop etc.
Scott Thompson | TrustRadius Reviewer

Emplifi Social Marketing Cloud

Emplifi Social Marketing Cloud 7.3
Based on 1 answer
Web version is perfect. Lost 2 points because of mobile version that could be optimized.
Boris MERCIER | TrustRadius Reviewer

Performance

NetBase Quid

NetBase Quid 9.5
Based on 12 answers
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!
Ted Tagalakis | TrustRadius Reviewer

Emplifi Social Marketing Cloud

No score
No answers yet
No answers on this topic

Support Rating

NetBase Quid

NetBase Quid 9.1
Based on 22 answers
Our support contact is always available and will spend all of the time required to make sure our questions are answered.
Anonymous | TrustRadius Reviewer

Emplifi Social Marketing Cloud

Emplifi Social Marketing Cloud 9.1
Based on 8 answers
Compared to other vendors that generally charge you for customer support and a not always perfect service, SocialBakers support is included and very efficient.
Boris MERCIER | TrustRadius Reviewer

Online Training

NetBase Quid

No score
No answers yet
No answers on this topic

Emplifi Social Marketing Cloud

Emplifi Social Marketing Cloud 6.0
Based on 1 answer
The online training was fine but, in the end, the best way to learn any product is by actually using it.
Shubhankar Goel | TrustRadius Reviewer

Implementation Rating

NetBase Quid

NetBase Quid 9.6
Based on 8 answers
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
Ted Tagalakis | TrustRadius Reviewer

Emplifi Social Marketing Cloud

Emplifi Social Marketing Cloud 9.1
Based on 4 answers
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
Boris MERCIER | TrustRadius Reviewer

Alternatives Considered

NetBase Quid

Meltwater took too long to load whenever you had to change keywords, their customer service was not very responsive, and their interface was not very customizeable. We decided to search for a new software company and we invited many companies to present. We selected Netbase after a free trial for reasons stated earlier.
Melissa Schwartz | TrustRadius Reviewer

Emplifi Social Marketing Cloud

Socialbakers' team is more open to have conversation about the product. They are more helpful and their customer service is way better. They almost do same things, however Socialbakers has a cleaner interface and it is easier to use by the team
Kayhan Dural | TrustRadius Reviewer

Return on Investment

NetBase Quid

  • Positive - NetBase allows us to quickly gather a high level over view of a topic, which helps for new business pitch and being able to inform the account teams of basic information.
  • Negative - We have to use other tools to gather news, which affects our budget.
Scott Reitzel | TrustRadius Reviewer

Emplifi Social Marketing Cloud

  • Actually this is not a software that can give you exactly an ROI, but obviously, it gives you the metrics of how your campaigns are doing.
  • It gives you great insight to make decisions based on the statistics. Which is the best “ROI” I think.
Alejandro Matheu, MD, MBA, MSc in Digital Marketing | TrustRadius Reviewer

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