What users are saying about
141 Ratings
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Score 8.1 out of 100
60 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

NetBase

Best suited to processing large volumes of social media mentions. As with any social analysis tool, a degree of expertise and understanding of social media platforms, audience trends etc. is important to get the most out of the tool, so an "expert user" approach should be prioritised over making it accessible to lots of people with minimal training. The pricing model is particularly suitable for a small number of users who are likely to be looking at a large number of brands/topics.
Scott Thompson | TrustRadius Reviewer

Oracle Social Cloud (legacy)

If you are looking to manage multiple social channels and quickly schedule posts it's a great tool. Not the best tool if you're looking to provide real time or near real time support and feedback to customers who are in the moment.
Mike Bernard | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

NetBase
7.8
Oracle Social Cloud (legacy)
Boolean keyword searches
NetBase
7.0
Oracle Social Cloud (legacy)
Filtering out noise/spam
NetBase
7.0
Oracle Social Cloud (legacy)
Sentiment analysis
NetBase
8.0
Oracle Social Cloud (legacy)
Broad channel coverage
NetBase
9.0
Oracle Social Cloud (legacy)

Publishing

NetBase
8.5
Oracle Social Cloud (legacy)
Content planning and scheduling
NetBase
9.0
Oracle Social Cloud (legacy)
Audience targeting
NetBase
8.0
Oracle Social Cloud (legacy)
Content optimization
NetBase
8.0
Oracle Social Cloud (legacy)
Workflow management
NetBase
9.0
Oracle Social Cloud (legacy)

Engagement

NetBase
8.3
Oracle Social Cloud (legacy)
Automated routing and prioritization
NetBase
8.0
Oracle Social Cloud (legacy)
Customer interaction histories
NetBase
8.0
Oracle Social Cloud (legacy)
Bulk actions
NetBase
9.0
Oracle Social Cloud (legacy)

Marketing

NetBase
8.4
Oracle Social Cloud (legacy)
Lead generation
NetBase
9.0
Oracle Social Cloud (legacy)
Content marketing
NetBase
8.0
Oracle Social Cloud (legacy)
Paid media management
NetBase
9.0
Oracle Social Cloud (legacy)
Campaigns and promotions
NetBase
7.5
Oracle Social Cloud (legacy)

Channel coverage/integration

NetBase
8.4
Oracle Social Cloud (legacy)
Twitter
NetBase
8.5
Oracle Social Cloud (legacy)
Facebook
NetBase
8.5
Oracle Social Cloud (legacy)
LinkedIn
NetBase
8.5
Oracle Social Cloud (legacy)
Google+
NetBase
8.5
Oracle Social Cloud (legacy)
Instagram
NetBase
8.5
Oracle Social Cloud (legacy)
Pinterest
NetBase
8.0
Oracle Social Cloud (legacy)
YouTube
NetBase
8.5
Oracle Social Cloud (legacy)

Reporting/analytics

NetBase
8.7
Oracle Social Cloud (legacy)
Campaign success analytics
NetBase
9.0
Oracle Social Cloud (legacy)
Real-time tracking
NetBase
9.0
Oracle Social Cloud (legacy)
Competitor analysis
NetBase
8.0
Oracle Social Cloud (legacy)

Account management

NetBase
8.0
Oracle Social Cloud (legacy)
Role-based user permissions & privileges
NetBase
9.0
Oracle Social Cloud (legacy)
Mobile access
NetBase
7.0
Oracle Social Cloud (legacy)

Pros

NetBase

  • Ease of reporting, conversation analysis, easy to build dashboards that give quick glimpses of the conversation/topic and allow you to drill down as needed.
  • Accurate sentiment driven triggered alerts let you keep your pulse on the conversation.
  • Topic setup is easy. Topics are easy to set up and advanced Boolean search functionality enables the use of wildcards to enhance topics.
  • Data access is outstanding. With 27 months of historical data built in and access to firehose data for social media platforms, data acquisition is second to none.
Ted Tagalakis | TrustRadius Reviewer

Oracle Social Cloud (legacy)

  • The ability to schedule months of content at a time and view it across a calendar.
  • The approval process - you can set up teams to create, edit, publish, approve etc.
  • The content and apps module allows you to create modules which can be displayed on your Facebook page under the tabs section. You can create interactive modules for your customers to view.
Brian Cowan-Moore | TrustRadius Reviewer

Cons

NetBase

  • NetBase has implemented many changes recently, but did not keep us informed. A newsletter or something like that would help.
  • I noticed a couple of problems with the data, but I was told they were due to "glitches" which was not very helpful.
  • We find a lot of repeats of the same exact posts, which seems odd and skews the data.
Melissa Schwartz | TrustRadius Reviewer

Oracle Social Cloud (legacy)

  • Videos posted to Facebook via SRM have to be clicked to run instead of running automatically.
  • No ability to boost posts or ads from SRM.
  • Due to privacy restrictions of various social streams, unable to listen to 'people'; can only listen to business pages.
  • Not able to publish the same post at the same hour across time zones. So, if you want to publish a post at 8 am EST and 8 am PST, you have to do 2 separate posts. Otherwise your 8 am EST will post at 5 am PST.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

NetBase

NetBase 8.1
Based on 88 answers
We've had a good experience using the tool and have invested quite a bit of time training the internal team on how to get the most benefit out of it. There would need to be a compelling reason or business case to port over all of our existing topics and tool know-how to another platform.
Alisa Abrams | TrustRadius Reviewer

Oracle Social Cloud (legacy)

Oracle Social Cloud (legacy) 9.0
Based on 10 answers
Our personal support finally came back at the end of our contract, but their product just could not offer what the competition offered. Social media is moving fast, and you need to work with companies that understand that and are at the forefront of trends, you can't get stuck with a company that is standing still.
Anonymous | TrustRadius Reviewer

Usability

NetBase

NetBase 9.0
Based on 13 answers
Very simple to use, quick to pick up on the key principles, and a task-centric design (ie. Topics to set up what you want to analyze, Analysis to do the exploration/analysis, and Dashboards to pull results and findings together to generate reports.) All intuitive, drag & drop etc.
Scott Thompson | TrustRadius Reviewer

Oracle Social Cloud (legacy)

Oracle Social Cloud (legacy) 9.0
Based on 1 answer
Within a few hours you should be able to get up to speed to do the basics. I find it very intuitive
Mike Bernard | TrustRadius Reviewer

Performance

NetBase

NetBase 9.5
Based on 6 answers
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!
Ted Tagalakis | TrustRadius Reviewer

Oracle Social Cloud (legacy)

No score
No answers yet
No answers on this topic

Support Rating

NetBase

NetBase 9.1
Based on 11 answers
Our NetBase support team is always there for us and has never let us down. They are willing to roll up their sleeves and dive into any issue or complex business problem that we are looking to solve.
Ted Tagalakis | TrustRadius Reviewer

Oracle Social Cloud (legacy)

Oracle Social Cloud (legacy) 8.3
Based on 8 answers
The personalized support of a single individual who gets to know your business and your needs is priceless. They will assist with anything from a technical glitch to a campaign strategy that has worked for other companies
Anonymous | TrustRadius Reviewer

Online Training

NetBase

No score
No answers yet
No answers on this topic

Oracle Social Cloud (legacy)

Oracle Social Cloud (legacy) 5.0
Based on 1 answer
Vitrue's training was limited online and not very in-depth, but the the platform is overall very easy to use and doesn't necessarily need a large amount of training.
Anonymous | TrustRadius Reviewer

Implementation Rating

NetBase

NetBase 9.6
Based on 4 answers
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
Ted Tagalakis | TrustRadius Reviewer

Oracle Social Cloud (legacy)

No score
No answers yet
No answers on this topic

Alternatives Considered

NetBase

We've used several different social media tools, and Netbase is by far the best. It's easy to understand (after a topic is set up), easy to export and looks very clean for client presentations. With Radian 6, we got a word cloud, but had to create any other graphs and visuals by hand since they only exported to an Excel. It was the same with Simply Measured, the reporting was just ugly and unpresentable to clients. Visible Intelligence was just inaccurate, and kept pulling in spam posts that were full of porn
Sarah Flagg | TrustRadius Reviewer

Oracle Social Cloud (legacy)

I have used one other enterprise level application; it was comparable to SRM. We moved away from the first application because our parent company uses many other Oracle applications, not because we were 'unhappy' with the application we had at the time. Having said that, SRM does everything we need from it; in fact, there are features we aren't fully leveraging at this point. I especially find Engage, Content and Apps and Publish particularly useful. This is the kind of platform that is very robust; you get out of it what you have the time and resources for
Anonymous | TrustRadius Reviewer

Return on Investment

NetBase

  • Positive - NetBase allows us to quickly gather a high level over view of a topic, which helps for new business pitch and being able to inform the account teams of basic information.
  • Negative - We have to use other tools to gather news, which affects our budget.
Scott Reitzel | TrustRadius Reviewer

Oracle Social Cloud (legacy)

  • Audience. Before SRM, we had 1,000 Likes on Facebook. In 1 1/2 years using SRM, our Likes have grown to 20,000.
  • Frequency. Before SRM, we posted once a week on Facebook & Twitter. In 1 1/2 years using SRM, we now post 54 times a month, or about twice a day on weekdays.
  • Internal acceptance. Before SRM, social was considered "a hobby" by senior management. Now, social marketing is a key part of the strategy of every product launch. That is due to the hard work of our social marketing manager, of course, but her efforts were amplified by SRM.
Ben Herrington | TrustRadius Reviewer

Screenshots

Oracle Social Cloud (legacy)

Pricing Details

NetBase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Oracle Social Cloud (legacy)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
varies pending package.*

* varies pending package.

Rating Summary

Likelihood to Recommend

NetBase
8.5
Oracle Social Cloud (legacy)
7.5

Likelihood to Renew

NetBase
8.1
Oracle Social Cloud (legacy)
9.0

Usability

NetBase
9.0
Oracle Social Cloud (legacy)
9.0

Performance

NetBase
9.5
Oracle Social Cloud (legacy)

Support Rating

NetBase
9.1
Oracle Social Cloud (legacy)
8.3

Online Training

NetBase
Oracle Social Cloud (legacy)
5.0

Implementation Rating

NetBase
9.6
Oracle Social Cloud (legacy)

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