What users are saying about
141 Ratings
33 Ratings
141 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100
33 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.6 out of 100

Likelihood to Recommend

NetBase

Best suited to processing large volumes of social media mentions. As with any social analysis tool, a degree of expertise and understanding of social media platforms, audience trends etc. is important to get the most out of the tool, so an "expert user" approach should be prioritised over making it accessible to lots of people with minimal training. The pricing model is particularly suitable for a small number of users who are likely to be looking at a large number of brands/topics.
Scott Thompson | TrustRadius Reviewer

Simply Measured

When we we're determining what's important to us we think budget, are we stuck in a contract; can it grow with our needs without hurting our pockets; can it solve our needs because we're such a large company that we almost need several solutions in one. Reporting - am I able to provide management the details they need to know to prove ROI? Also can we prove that demand generation efforts lead to closed deals?
Emily Ikuta | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

NetBase
7.8
Simply Measured
Boolean keyword searches
NetBase
7.0
Simply Measured
Filtering out noise/spam
NetBase
7.0
Simply Measured
Sentiment analysis
NetBase
8.0
Simply Measured
Broad channel coverage
NetBase
9.0
Simply Measured

Publishing

NetBase
8.5
Simply Measured
Content planning and scheduling
NetBase
9.0
Simply Measured
Audience targeting
NetBase
8.0
Simply Measured
Content optimization
NetBase
8.0
Simply Measured
Workflow management
NetBase
9.0
Simply Measured

Engagement

NetBase
8.3
Simply Measured
Automated routing and prioritization
NetBase
8.0
Simply Measured
Customer interaction histories
NetBase
8.0
Simply Measured
Bulk actions
NetBase
9.0
Simply Measured

Marketing

NetBase
8.4
Simply Measured
Lead generation
NetBase
9.0
Simply Measured
Content marketing
NetBase
8.0
Simply Measured
Paid media management
NetBase
9.0
Simply Measured
Campaigns and promotions
NetBase
7.5
Simply Measured

Channel coverage/integration

NetBase
8.4
Simply Measured
Twitter
NetBase
8.5
Simply Measured
Facebook
NetBase
8.5
Simply Measured
LinkedIn
NetBase
8.5
Simply Measured
Google+
NetBase
8.5
Simply Measured
Instagram
NetBase
8.5
Simply Measured
Pinterest
NetBase
8.0
Simply Measured
YouTube
NetBase
8.5
Simply Measured

Reporting/analytics

NetBase
8.7
Simply Measured
Campaign success analytics
NetBase
9.0
Simply Measured
Real-time tracking
NetBase
9.0
Simply Measured
Competitor analysis
NetBase
8.0
Simply Measured

Account management

NetBase
8.0
Simply Measured
Role-based user permissions & privileges
NetBase
9.0
Simply Measured
Mobile access
NetBase
7.0
Simply Measured

Pros

NetBase

  • Ease of reporting, conversation analysis, easy to build dashboards that give quick glimpses of the conversation/topic and allow you to drill down as needed.
  • Accurate sentiment driven triggered alerts let you keep your pulse on the conversation.
  • Topic setup is easy. Topics are easy to set up and advanced Boolean search functionality enables the use of wildcards to enhance topics.
  • Data access is outstanding. With 27 months of historical data built in and access to firehose data for social media platforms, data acquisition is second to none.
Ted Tagalakis | TrustRadius Reviewer

Simply Measured

  • Customer service analysis has been extremely useful for determining sentiment and adding context to real time crisis situations.
  • Convenience of pulling data for all social channels at one time is extremely effective in making decisions in real time and to compare against other channel performance. The cross channel export minimizes a great deal of time for exporting data. Nearly all social channel data is available.
  • Reports are extremely user friendly, visual and easy to export. Also the ability to see the raw data and to have it for historical reference is great.
  • Key insights generated in the dashboard page help add fast context for performance.
Ross Hartnett | TrustRadius Reviewer

Cons

NetBase

  • NetBase has implemented many changes recently, but did not keep us informed. A newsletter or something like that would help.
  • I noticed a couple of problems with the data, but I was told they were due to "glitches" which was not very helpful.
  • We find a lot of repeats of the same exact posts, which seems odd and skews the data.
Melissa Schwartz | TrustRadius Reviewer

Simply Measured

  • While it incorporates MOST platforms not all of them, I believe Pinterest was still in trial. They will need to keep up to date as new platforms emerge.
  • Not a super user friendly interface. I found it to be a bit clunky and dated looking.
  • While their training was good, and they had good support resources, I think they good do more with marketing and education to help my team uncover more value from the software.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

NetBase

NetBase 8.1
Based on 88 answers
We've had a good experience using the tool and have invested quite a bit of time training the internal team on how to get the most benefit out of it. There would need to be a compelling reason or business case to port over all of our existing topics and tool know-how to another platform.
Alisa Abrams | TrustRadius Reviewer

Simply Measured

Simply Measured 9.2
Based on 7 answers
For my current client, it's not right - they would not be actionable with the data to really need this tool. For my past clients, I would suggest they stay on it and i think they would agree.
John Antognoli | TrustRadius Reviewer

Usability

NetBase

NetBase 9.0
Based on 13 answers
Very simple to use, quick to pick up on the key principles, and a task-centric design (ie. Topics to set up what you want to analyze, Analysis to do the exploration/analysis, and Dashboards to pull results and findings together to generate reports.) All intuitive, drag & drop etc.
Scott Thompson | TrustRadius Reviewer

Simply Measured

Simply Measured 7.0
Based on 1 answer
The interface is very simple and organized around the core elements of the platform : the reports.
Pierre Le Leannec | TrustRadius Reviewer

Performance

NetBase

NetBase 9.5
Based on 6 answers
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!
Ted Tagalakis | TrustRadius Reviewer

Simply Measured

No score
No answers yet
No answers on this topic

Support Rating

NetBase

NetBase 9.1
Based on 11 answers
Our NetBase support team is always there for us and has never let us down. They are willing to roll up their sleeves and dive into any issue or complex business problem that we are looking to solve.
Ted Tagalakis | TrustRadius Reviewer

Simply Measured

Simply Measured 10.0
Based on 2 answers
Extremely fast response and they go above and beyond without asking. The support team has provided me data beyond our limit before and it was not an issue and not an extra cost, really good business support.
Ross Hartnett | TrustRadius Reviewer

Implementation Rating

NetBase

NetBase 9.6
Based on 4 answers
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
Ted Tagalakis | TrustRadius Reviewer

Simply Measured

Simply Measured 8.0
Based on 1 answer
Very good implementation.
Shubhankar Goel | TrustRadius Reviewer

Alternatives Considered

NetBase

We've used several different social media tools, and Netbase is by far the best. It's easy to understand (after a topic is set up), easy to export and looks very clean for client presentations. With Radian 6, we got a word cloud, but had to create any other graphs and visuals by hand since they only exported to an Excel. It was the same with Simply Measured, the reporting was just ugly and unpresentable to clients. Visible Intelligence was just inaccurate, and kept pulling in spam posts that were full of porn
Sarah Flagg | TrustRadius Reviewer

Simply Measured

Simply Measured has more in-depth reports than other tools in this category. Other tools may feature a lower price and are easier to learn. Others focus on only one channel, let's say Twitter. Simply Measured is comprehensive, extensive and has the depth to match. It's one of the few tools that can measure the impact of an individual message as opposed to the account in aggregate.
Ran Mano | TrustRadius Reviewer

Return on Investment

NetBase

  • Positive - NetBase allows us to quickly gather a high level over view of a topic, which helps for new business pitch and being able to inform the account teams of basic information.
  • Negative - We have to use other tools to gather news, which affects our budget.
Scott Reitzel | TrustRadius Reviewer

Simply Measured

  • Increased efficiency of reporting. Although I still keep my own spreadsheets and create a few charts and graphs, Simply Measured's reports have saved me countless hours.
  • Greater Visibility: Simply Measured's reports have helped increase the visibility of what the social media team is doing. What executive doesn't like a smart report?
Nolan Perry | TrustRadius Reviewer

Screenshots

Pricing Details

NetBase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Simply Measured

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

NetBase
8.5
Simply Measured
7.5

Likelihood to Renew

NetBase
8.1
Simply Measured
9.2

Usability

NetBase
9.0
Simply Measured
7.0

Performance

NetBase
9.5
Simply Measured

Support Rating

NetBase
9.1
Simply Measured
10.0

In-Person Training

NetBase
Simply Measured
8.0

Online Training

NetBase
Simply Measured
6.0

Implementation Rating

NetBase
9.6
Simply Measured
8.0

Add comparison