What users are saying about
141 Ratings
141 Ratings
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Score 8.1 out of 100
62 Ratings
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Score 7.4 out of 100

Likelihood to Recommend

NetBase

Best suited to processing large volumes of social media mentions. As with any social analysis tool, a degree of expertise and understanding of social media platforms, audience trends etc. is important to get the most out of the tool, so an "expert user" approach should be prioritised over making it accessible to lots of people with minimal training. The pricing model is particularly suitable for a small number of users who are likely to be looking at a large number of brands/topics.
Scott Thompson | TrustRadius Reviewer

Socialbakers Suite

SocialBakers is great for scheduling content since it allows you to upload content, add copy, schedule it for a time it will get the most engagement and eyes, and pass it along the approval pipeline for your organization. Additionally, the reporting and analytics tool provides a comprehensive overview of campaigns. I do not recommend SocialBakers for community management. The process is too complicated and takes far longer than other tools available
Laura Martinez | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

NetBase
7.8
Socialbakers Suite
Boolean keyword searches
NetBase
7.0
Socialbakers Suite
Filtering out noise/spam
NetBase
7.0
Socialbakers Suite
Sentiment analysis
NetBase
8.0
Socialbakers Suite
Broad channel coverage
NetBase
9.0
Socialbakers Suite

Publishing

NetBase
8.5
Socialbakers Suite
Content planning and scheduling
NetBase
9.0
Socialbakers Suite
Audience targeting
NetBase
8.0
Socialbakers Suite
Content optimization
NetBase
8.0
Socialbakers Suite
Workflow management
NetBase
9.0
Socialbakers Suite

Engagement

NetBase
8.3
Socialbakers Suite
Automated routing and prioritization
NetBase
8.0
Socialbakers Suite
Customer interaction histories
NetBase
8.0
Socialbakers Suite
Bulk actions
NetBase
9.0
Socialbakers Suite

Marketing

NetBase
8.4
Socialbakers Suite
Lead generation
NetBase
9.0
Socialbakers Suite
Content marketing
NetBase
8.0
Socialbakers Suite
Paid media management
NetBase
9.0
Socialbakers Suite
Campaigns and promotions
NetBase
7.5
Socialbakers Suite

Channel coverage/integration

NetBase
8.4
Socialbakers Suite
Twitter
NetBase
8.5
Socialbakers Suite
Facebook
NetBase
8.5
Socialbakers Suite
LinkedIn
NetBase
8.5
Socialbakers Suite
Google+
NetBase
8.5
Socialbakers Suite
Instagram
NetBase
8.5
Socialbakers Suite
Pinterest
NetBase
8.0
Socialbakers Suite
YouTube
NetBase
8.5
Socialbakers Suite

Reporting/analytics

NetBase
8.7
Socialbakers Suite
Campaign success analytics
NetBase
9.0
Socialbakers Suite
Real-time tracking
NetBase
9.0
Socialbakers Suite
Competitor analysis
NetBase
8.0
Socialbakers Suite

Account management

NetBase
8.0
Socialbakers Suite
Role-based user permissions & privileges
NetBase
9.0
Socialbakers Suite
Mobile access
NetBase
7.0
Socialbakers Suite

Pros

NetBase

  • Ease of reporting, conversation analysis, easy to build dashboards that give quick glimpses of the conversation/topic and allow you to drill down as needed.
  • Accurate sentiment driven triggered alerts let you keep your pulse on the conversation.
  • Topic setup is easy. Topics are easy to set up and advanced Boolean search functionality enables the use of wildcards to enhance topics.
  • Data access is outstanding. With 27 months of historical data built in and access to firehose data for social media platforms, data acquisition is second to none.
Ted Tagalakis | TrustRadius Reviewer

Socialbakers Suite

  • Post Performance Prediction helps you lower your CPC as well as increase the amount of engagements you receive on your Instagram posts.
  • Quickly and easily understand the paid content strategy of your competitors, but also justify your own promotion budget as a result.
  • Detailed chart that outlines the predicted interactions that each post will receive in the upcoming hours.
Anonymous | TrustRadius Reviewer

Cons

NetBase

  • NetBase has implemented many changes recently, but did not keep us informed. A newsletter or something like that would help.
  • I noticed a couple of problems with the data, but I was told they were due to "glitches" which was not very helpful.
  • We find a lot of repeats of the same exact posts, which seems odd and skews the data.
Melissa Schwartz | TrustRadius Reviewer

Socialbakers Suite

  • In the publishing calendar. It seems like I have to change my filters every time I login. Would be nice if it could save our settings from session to session.
  • Dark posts parameters are set. Not having to be able to customize further has turned us away from using that feature in Socialbakers.
Eric Mah | TrustRadius Reviewer

Likelihood to Renew

NetBase

NetBase 8.1
Based on 88 answers
We've had a good experience using the tool and have invested quite a bit of time training the internal team on how to get the most benefit out of it. There would need to be a compelling reason or business case to port over all of our existing topics and tool know-how to another platform.
Alisa Abrams | TrustRadius Reviewer

Socialbakers Suite

Socialbakers Suite 9.1
Based on 4 answers
Very satisfied about the output and the reports.
David Arcifa | TrustRadius Reviewer

Usability

NetBase

NetBase 9.0
Based on 13 answers
Very simple to use, quick to pick up on the key principles, and a task-centric design (ie. Topics to set up what you want to analyze, Analysis to do the exploration/analysis, and Dashboards to pull results and findings together to generate reports.) All intuitive, drag & drop etc.
Scott Thompson | TrustRadius Reviewer

Socialbakers Suite

Socialbakers Suite 7.3
Based on 1 answer
Web version is perfect. Lost 2 points because of mobile version that could be optimized.
Boris MERCIER | TrustRadius Reviewer

Performance

NetBase

NetBase 9.5
Based on 6 answers
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!
Ted Tagalakis | TrustRadius Reviewer

Socialbakers Suite

No score
No answers yet
No answers on this topic

Support Rating

NetBase

NetBase 9.1
Based on 11 answers
Our NetBase support team is always there for us and has never let us down. They are willing to roll up their sleeves and dive into any issue or complex business problem that we are looking to solve.
Ted Tagalakis | TrustRadius Reviewer

Socialbakers Suite

Socialbakers Suite 9.1
Based on 8 answers
Compared to other vendors that generally charge you for customer support and a not always perfect service, SocialBakers support is included and very efficient.
Boris MERCIER | TrustRadius Reviewer

Online Training

NetBase

No score
No answers yet
No answers on this topic

Socialbakers Suite

Socialbakers Suite 6.0
Based on 1 answer
The online training was fine but, in the end, the best way to learn any product is by actually using it.
Shubhankar Goel | TrustRadius Reviewer

Implementation Rating

NetBase

NetBase 9.6
Based on 4 answers
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
Ted Tagalakis | TrustRadius Reviewer

Socialbakers Suite

Socialbakers Suite 9.1
Based on 4 answers
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
Boris MERCIER | TrustRadius Reviewer

Alternatives Considered

NetBase

We've used several different social media tools, and Netbase is by far the best. It's easy to understand (after a topic is set up), easy to export and looks very clean for client presentations. With Radian 6, we got a word cloud, but had to create any other graphs and visuals by hand since they only exported to an Excel. It was the same with Simply Measured, the reporting was just ugly and unpresentable to clients. Visible Intelligence was just inaccurate, and kept pulling in spam posts that were full of porn
Sarah Flagg | TrustRadius Reviewer

Socialbakers Suite

Socialbakers' team is more open to have conversation about the product. They are more helpful and their customer service is way better. They almost do same things, however Socialbakers has a cleaner interface and it is easier to use by the team
Kayhan Dural | TrustRadius Reviewer

Return on Investment

NetBase

  • Positive - NetBase allows us to quickly gather a high level over view of a topic, which helps for new business pitch and being able to inform the account teams of basic information.
  • Negative - We have to use other tools to gather news, which affects our budget.
Scott Reitzel | TrustRadius Reviewer

Socialbakers Suite

  • Actually this is not a software that can give you exactly an ROI, but obviously, it gives you the metrics of how your campaigns are doing.
  • It gives you great insight to make decisions based on the statistics. Which is the best “ROI” I think.
Alejandro Matheu, MD, MBA, MSc in Digital Marketing | TrustRadius Reviewer

Screenshots

Pricing Details

NetBase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

NetBase Editions & Modules

Additional Pricing Details

Socialbakers Suite

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Socialbakers Suite Editions & Modules

Edition
The Essential Package. Available to purchase online now.$2001
  1. per month
Additional Pricing Details
- For the Complete Socialbakers Platform, please request a consultation - Unify all your social marketing operations in one. Everything from audience research to strategic planning to execution and measurement, it’s the go-to platform for marketing teams.

Rating Summary

Likelihood to Recommend

NetBase
8.5
Socialbakers Suite
7.0

Likelihood to Renew

NetBase
8.1
Socialbakers Suite
9.1

Usability

NetBase
9.0
Socialbakers Suite
7.3

Performance

NetBase
9.5
Socialbakers Suite

Support Rating

NetBase
9.1
Socialbakers Suite
9.1

Online Training

NetBase
Socialbakers Suite
6.0

Implementation Rating

NetBase
9.6
Socialbakers Suite
9.1

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