What users are saying about
141 Ratings
44 Ratings
141 Ratings
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Score 8.1 out of 100
44 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

NetBase

Best suited to processing large volumes of social media mentions. As with any social analysis tool, a degree of expertise and understanding of social media platforms, audience trends etc. is important to get the most out of the tool, so an "expert user" approach should be prioritised over making it accessible to lots of people with minimal training. The pricing model is particularly suitable for a small number of users who are likely to be looking at a large number of brands/topics.
Scott Thompson | TrustRadius Reviewer

Sysomos MAP

It is well suited to quick turn projects that require very little as far as specific data is concerned. If you're trying to dig into the mentions to garner insights, it can be difficult to view things and find the most relevant content. But if you're looking for broad overviews leveraging big data insights, it is excellent.
Kristen Squire | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

NetBase
7.8
Sysomos MAP
Boolean keyword searches
NetBase
7.0
Sysomos MAP
Filtering out noise/spam
NetBase
7.0
Sysomos MAP
Sentiment analysis
NetBase
8.0
Sysomos MAP
Broad channel coverage
NetBase
9.0
Sysomos MAP

Publishing

NetBase
8.5
Sysomos MAP
Content planning and scheduling
NetBase
9.0
Sysomos MAP
Audience targeting
NetBase
8.0
Sysomos MAP
Content optimization
NetBase
8.0
Sysomos MAP
Workflow management
NetBase
9.0
Sysomos MAP

Engagement

NetBase
8.3
Sysomos MAP
Automated routing and prioritization
NetBase
8.0
Sysomos MAP
Customer interaction histories
NetBase
8.0
Sysomos MAP
Bulk actions
NetBase
9.0
Sysomos MAP

Marketing

NetBase
8.4
Sysomos MAP
Lead generation
NetBase
9.0
Sysomos MAP
Content marketing
NetBase
8.0
Sysomos MAP
Paid media management
NetBase
9.0
Sysomos MAP
Campaigns and promotions
NetBase
7.5
Sysomos MAP

Channel coverage/integration

NetBase
8.4
Sysomos MAP
Twitter
NetBase
8.5
Sysomos MAP
Facebook
NetBase
8.5
Sysomos MAP
LinkedIn
NetBase
8.5
Sysomos MAP
Google+
NetBase
8.5
Sysomos MAP
Instagram
NetBase
8.5
Sysomos MAP
Pinterest
NetBase
8.0
Sysomos MAP
YouTube
NetBase
8.5
Sysomos MAP

Reporting/analytics

NetBase
8.7
Sysomos MAP
Campaign success analytics
NetBase
9.0
Sysomos MAP
Real-time tracking
NetBase
9.0
Sysomos MAP
Competitor analysis
NetBase
8.0
Sysomos MAP

Account management

NetBase
8.0
Sysomos MAP
Role-based user permissions & privileges
NetBase
9.0
Sysomos MAP
Mobile access
NetBase
7.0
Sysomos MAP

Pros

NetBase

  • Ease of reporting, conversation analysis, easy to build dashboards that give quick glimpses of the conversation/topic and allow you to drill down as needed.
  • Accurate sentiment driven triggered alerts let you keep your pulse on the conversation.
  • Topic setup is easy. Topics are easy to set up and advanced Boolean search functionality enables the use of wildcards to enhance topics.
  • Data access is outstanding. With 27 months of historical data built in and access to firehose data for social media platforms, data acquisition is second to none.
Ted Tagalakis | TrustRadius Reviewer

Sysomos MAP

  • Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic.
  • Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more.
  • User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform.
Anonymous | TrustRadius Reviewer

Cons

NetBase

  • NetBase has implemented many changes recently, but did not keep us informed. A newsletter or something like that would help.
  • I noticed a couple of problems with the data, but I was told they were due to "glitches" which was not very helpful.
  • We find a lot of repeats of the same exact posts, which seems odd and skews the data.
Melissa Schwartz | TrustRadius Reviewer

Sysomos MAP

  • Their influencer/klout score algorithm is worthless - it caps out at 10 so the New York Times and Jo Schmo gamer dude and Justin Bieber all have the same score.
  • The Boolean builder can be frustrating, it will tell you there is an error, but gives you no indication of where. In a complex string it can take forever to figure out what you messed up.
  • Twitter listening only goes back one year. If you ever need to compare something year over year, without anticipating the need in advance and downloading reports, you're screwed.
Sara Robertson | TrustRadius Reviewer

Likelihood to Renew

NetBase

NetBase 8.1
Based on 88 answers
We've had a good experience using the tool and have invested quite a bit of time training the internal team on how to get the most benefit out of it. There would need to be a compelling reason or business case to port over all of our existing topics and tool know-how to another platform.
Alisa Abrams | TrustRadius Reviewer

Sysomos MAP

Sysomos MAP 8.9
Based on 10 answers
There are two differentiating features that Sysomos MAP has that the competitor tools I have experienced (Radian6, Meltwater Buzz) did not: user-friendly Boolean queries for searches and near-real-time results. The former is important because, of course, your results are only as good as your search/campaign. With Sysomos, once you master Boolean queries (which isn't terribly difficult) you're set for creating any kind of listening report. I strongly prefer this to the "campaign creator" forms that other services provide. Second, Sysomos MAP returns results almost immediately - like a Google search. So if you get your results and see that you need to tweak your query - no big deal. Or if you have a last-minute request for a client - not an issue. Meltwater can take up to 48 hours for a search to fully populate. This is a major issue if you get your full set of results back and see that you need to adjust the query; you're looking at another two days of wait time. A long wait on results can also prove problematic in agency settings where clients or prospective clients often need results with a quick turnaround.
Kristen O'Neill | TrustRadius Reviewer

Usability

NetBase

NetBase 9.0
Based on 13 answers
Very simple to use, quick to pick up on the key principles, and a task-centric design (ie. Topics to set up what you want to analyze, Analysis to do the exploration/analysis, and Dashboards to pull results and findings together to generate reports.) All intuitive, drag & drop etc.
Scott Thompson | TrustRadius Reviewer

Sysomos MAP

Sysomos MAP 9.0
Based on 5 answers
The product is very easy to use. The platform is visual and data is easy to read. Boolean construction can sometimes be difficult, but the boolean constructor tool is helpful for boolean beginners. For more experienced boolean constructors, the boolean display at the top is very helpful in identifying where there may be holes in the construction
Anonymous | TrustRadius Reviewer

Reliability and Availability

NetBase

No score
No answers yet
No answers on this topic

Sysomos MAP

Sysomos MAP 8.0
Based on 4 answers
Not really an availability issue, but concurrency licensing rules mean that only one user can be logged in at a time.
Anonymous | TrustRadius Reviewer

Performance

NetBase

NetBase 9.5
Based on 6 answers
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!
Ted Tagalakis | TrustRadius Reviewer

Sysomos MAP

Sysomos MAP 8.3
Based on 4 answers
If searching over longer time frame, it can take a while to return results. SOmetimes as long as two to three minutes.
Anonymous | TrustRadius Reviewer

Support Rating

NetBase

NetBase 9.1
Based on 11 answers
Our NetBase support team is always there for us and has never let us down. They are willing to roll up their sleeves and dive into any issue or complex business problem that we are looking to solve.
Ted Tagalakis | TrustRadius Reviewer

Sysomos MAP

Sysomos MAP 7.2
Based on 5 answers
Varies person to person but generally they are helpful. The sales team is especially bright & useful in training team members for initial runs through MAP
Anonymous | TrustRadius Reviewer

Online Training

NetBase

No score
No answers yet
No answers on this topic

Sysomos MAP

Sysomos MAP 8.0
Based on 5 answers
We had a kick-off training with the whole team where they walked us through the functionality. This was a pretty effective and comprehensive training.
Anonymous | TrustRadius Reviewer

Implementation Rating

NetBase

NetBase 9.6
Based on 4 answers
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
Ted Tagalakis | TrustRadius Reviewer

Sysomos MAP

Sysomos MAP 8.0
Based on 5 answers
Some users might require some help getting keyword sets built if they are new to social listening.
Ryan Smith | TrustRadius Reviewer

Alternatives Considered

NetBase

We've used several different social media tools, and Netbase is by far the best. It's easy to understand (after a topic is set up), easy to export and looks very clean for client presentations. With Radian 6, we got a word cloud, but had to create any other graphs and visuals by hand since they only exported to an Excel. It was the same with Simply Measured, the reporting was just ugly and unpresentable to clients. Visible Intelligence was just inaccurate, and kept pulling in spam posts that were full of porn
Sarah Flagg | TrustRadius Reviewer

Sysomos MAP

  • Crimson Hexagon is on par with Sysomos but is better for deep sentiment insights and post emotion analysis.
  • Sprinklr is clunkier than Sysomos and used primarily for client specific publishing, not analytics or listening.
  • Other tools such as Julius, Socialbakers and Spredfast all offer different capabilities and are specialized for particular disciplines in the agency.
Anonymous | TrustRadius Reviewer

Return on Investment

NetBase

  • Positive - NetBase allows us to quickly gather a high level over view of a topic, which helps for new business pitch and being able to inform the account teams of basic information.
  • Negative - We have to use other tools to gather news, which affects our budget.
Scott Reitzel | TrustRadius Reviewer

Sysomos MAP

  • Sysomos MAP allowed you to tell a story from the data and analytics, making client presentations more powerful and easier to follow.
  • Research efficiency shot through the roof. Instead of spending time gathering the data, we could focus on interpreting it and making the best insights/recommendations possible.
  • Overall, the platform is very intuitive. It allowed me as a new team member to contribute almost immediately.
Joseph Chiang | TrustRadius Reviewer

Screenshots

Pricing Details

NetBase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Sysomos MAP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

NetBase
8.5
Sysomos MAP
8.0

Likelihood to Renew

NetBase
8.1
Sysomos MAP
8.9

Usability

NetBase
9.0
Sysomos MAP
9.0

Reliability and Availability

NetBase
Sysomos MAP
8.0

Performance

NetBase
9.5
Sysomos MAP
8.3

Support Rating

NetBase
9.1
Sysomos MAP
7.2

In-Person Training

NetBase
Sysomos MAP
9.6

Online Training

NetBase
Sysomos MAP
8.0

Implementation Rating

NetBase
9.6
Sysomos MAP
8.0

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