What users are saying about
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713 Ratings
4 Ratings
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Score 8 out of 100

Pardot

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713 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Netcore Smartech

It is the best product for marketing with different channels. Mailing and SMS'ing become easy. Targetted customer engagging. Branding, Campaining with NetCore for business growth. It can manage a huge database of emails, contacts etc. It helps you to schedule your campaigns too. Reporting of the performance of campaigns and brands is great and you can customize too. They provide API's for downloading your database. Before starting with the product you should have a proper training as parts can be cumbersome
Anonymous | TrustRadius Reviewer

Pardot

I would strongly recommend Pardot to anyone who is looking for transforming their b2b marketing strategy to the next level. W/O much intervention and efforts Pardot allows you to create and run most personalized marketing initiatives for your prospects and audiences! It's ultimate scalability as you go ramping up your marketing and audiences is also appreciable, Overall a good, feature rich and well packaged marketing automation platform!
Abhinav Rama | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Netcore Smartech
8.7
Pardot
7.9
WYSIWYG email editor
Netcore Smartech
9.0
Pardot
6.8
Dynamic content
Netcore Smartech
8.5
Pardot
7.8
Ability to test dynamic content
Netcore Smartech
9.0
Pardot
8.1
Email deliverability reporting
Netcore Smartech
8.0
Pardot
8.1
List management
Netcore Smartech
8.5
Pardot
8.5
Triggered drip sequences
Netcore Smartech
9.0
Pardot
8.1
Landing pages
Netcore Smartech
Pardot
7.4
A/B testing
Netcore Smartech
Pardot
8.2
Mobile optimization
Netcore Smartech
Pardot
7.9

Lead Management

Netcore Smartech
9.0
Pardot
7.9
Lead nurturing
Netcore Smartech
9.0
Pardot
7.8
Lead scoring and grading
Netcore Smartech
9.0
Pardot
8.4
Data quality management
Netcore Smartech
9.0
Pardot
7.7
Automated sales alerts and tasks
Netcore Smartech
Pardot
8.0

Reporting & Analytics

Netcore Smartech
8.0
Pardot
7.3
Dashboards
Netcore Smartech
8.0
Pardot
7.4
Standard reports
Netcore Smartech
8.0
Pardot
7.2
Custom reports
Netcore Smartech
8.0
Pardot
7.3

Platform & Infrastructure

Netcore Smartech
7.5
Pardot
7.6
API
Netcore Smartech
6.4
Pardot
7.8
Customizability
Netcore Smartech
8.5
Pardot
7.6
Role-based workflow & approvals
Netcore Smartech
Pardot
7.3
Integration with Salesforce.com
Netcore Smartech
Pardot
9.2
Integration with Microsoft Dynamics CRM
Netcore Smartech
Pardot
8.3
Integration with SugarCRM
Netcore Smartech
Pardot
5.4

Campaign Management

Netcore Smartech
Pardot
7.8
Calendaring
Netcore Smartech
Pardot
7.7
Event/webinar marketing
Netcore Smartech
Pardot
7.8

Social Media Marketing

Netcore Smartech
Pardot
7.2
Social sharing and campaigns
Netcore Smartech
Pardot
6.8
Social profile integration
Netcore Smartech
Pardot
7.5

Pros

Netcore Smartech

  • Multiple features like API, Social media integration, Campaign management, Scheduling Campaigns, Lead Management, Data analytics, Google Apps integration etc. helps for the growth of a business.
  • Email Integration, SMS Integration also connects us with customers on one to one basis.
  • All marketing solution on one platform makes it more useful, we do not have to log in to multiple dashboards for marketing.
  • It's a cloud-based product and can be accessed from anywhere at any time.
Anonymous | TrustRadius Reviewer

Pardot

  • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
  • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
  • Pardot has the ability to have multiple lead scoring models run at the same time.
Robert Nagelmaker | TrustRadius Reviewer

Cons

Netcore Smartech

  • It can be tricky while creating campaigns.
  • You will need proper training to utilize the program efficiently.
Anonymous | TrustRadius Reviewer

Pardot

  • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
  • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Netcore Smartech

No score
No answers yet
No answers on this topic

Pardot

Pardot 1.9
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark | TrustRadius Reviewer

Usability

Netcore Smartech

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr | TrustRadius Reviewer

Reliability and Availability

Netcore Smartech

No score
No answers yet
No answers on this topic

Pardot

Pardot 7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch | TrustRadius Reviewer

Performance

Netcore Smartech

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.3
Based on 5 answers
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
Anonymous | TrustRadius Reviewer

Support Rating

Netcore Smartech

No score
No answers yet
No answers on this topic

Pardot

Pardot 6.4
Based on 15 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
Anonymous | TrustRadius Reviewer

In-Person Training

Netcore Smartech

No score
No answers yet
No answers on this topic

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch | TrustRadius Reviewer

Online Training

Netcore Smartech

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh | TrustRadius Reviewer

Implementation Rating

Netcore Smartech

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.2
Based on 11 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Anna Johansson | TrustRadius Reviewer

Alternatives Considered

Netcore Smartech

NetCore Smartech is the most stable product. SMS and email are on a single platform which makes it a better product. It also uses browser notification, push notifications to attract customers to your campaigns. The conversion rates become higher using Netcore Smartech as the percentage of delivered emails. SMS is higher than any other software. It almost delivers instant emails and SMS seeing campaigns rise almost instantly.
Anonymous | TrustRadius Reviewer

Pardot

We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
Danielle Armour | TrustRadius Reviewer

Return on Investment

Netcore Smartech

  • Customer engagement with multiple options of marketing like mailing, SMS, voice etc. and social media integration.
  • Proper analytics of targeted customers.
Anonymous | TrustRadius Reviewer

Pardot

  • We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Netcore Smartech

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Netcore Smartech Editions & Modules

Additional Pricing Details

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pardot Editions & Modules

Edition
Growth$1,2501
Plus$2,5001
Advanced$4,0001
Premium$15,0001
  1. /month/up to 10,000 contacts billed annually
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Rating Summary

Likelihood to Recommend

Netcore Smartech
8.0
Pardot
8.0

Likelihood to Renew

Netcore Smartech
Pardot
1.9

Usability

Netcore Smartech
Pardot
8.5

Reliability and Availability

Netcore Smartech
Pardot
7.5

Performance

Netcore Smartech
Pardot
8.3

Support Rating

Netcore Smartech
Pardot
6.4

In-Person Training

Netcore Smartech
Pardot
9.0

Online Training

Netcore Smartech
Pardot
8.1

Implementation Rating

Netcore Smartech
Pardot
8.2

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