D&B Hoovers vs. D&B Optimizer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Hoovers
Score 8.6 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
D&B Optimizer
Score 7.6 out of 10
N/A
D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A
Pricing
D&B HooversD&B Optimizer
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B HooversD&B Optimizer
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
D&B HooversD&B Optimizer
Considered Both Products
D&B Hoovers
Chose D&B Hoovers
It's just more granular. It's good for very specific company data that other platforms don't have that level of specificity. To that end, I think they're very good at what they do compared to other tools like ZoomInfo.

Compared to ZoomInfo though, you kind of want to see D&B to …
D&B Optimizer

No answer on this topic

Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
D&B HooversD&B Optimizer
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Hoovers
8.0
83 Ratings
6% above category average
D&B Optimizer
5.7
2 Ratings
28% below category average
Advanced search8.379 Ratings3.52 Ratings
Identification of new leads7.974 Ratings5.12 Ratings
List quality7.980 Ratings5.12 Ratings
List upload/download8.573 Ratings8.02 Ratings
Ideal customer targeting7.571 Ratings4.42 Ratings
Load time/data access8.279 Ratings8.02 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Hoovers
8.1
82 Ratings
7% above category average
D&B Optimizer
6.8
2 Ratings
10% below category average
Contact information7.174 Ratings6.92 Ratings
Company information8.881 Ratings6.22 Ratings
Industry information8.480 Ratings7.12 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Hoovers
7.9
79 Ratings
7% above category average
D&B Optimizer
6.9
2 Ratings
7% below category average
Lead qualification process7.253 Ratings6.01 Ratings
Smart lists and recommendations7.261 Ratings6.02 Ratings
Salesforce integration7.841 Ratings9.02 Ratings
Company/business profiles8.873 Ratings4.32 Ratings
Alerts and reminders8.153 Ratings00 Ratings
Data hygiene7.663 Ratings8.82 Ratings
Automatic data refresh7.754 Ratings6.22 Ratings
Tags8.545 Ratings00 Ratings
Filters and segmentation8.461 Ratings8.21 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Hoovers
9.1
34 Ratings
19% above category average
D&B Optimizer
7.3
1 Ratings
3% below category average
Sales email templates10.07 Ratings00 Ratings
Append emails to records8.234 Ratings7.31 Ratings
Best Alternatives
D&B HooversD&B Optimizer
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
LinkedIn Sales Navigator
LinkedIn Sales Navigator
Score 8.5 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
D&B HooversD&B Optimizer
Likelihood to Recommend
8.8
(88 ratings)
8.0
(2 ratings)
Likelihood to Renew
9.1
(7 ratings)
-
(0 ratings)
Usability
10.0
(2 ratings)
-
(0 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
7.5
(5 ratings)
-
(0 ratings)
Implementation Rating
7.8
(3 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
D&B HooversD&B Optimizer
Likelihood to Recommend
Dun & Bradstreet
I recently was asked by my boss to try to drum up some business with a certain 500 million annual revenue company. When I searched for Contacts, a list of over 800 employees popped up. I was able to filter by department, and this pared the list down To a much more manageable 15 names with associated contact information. I was then able to sort further and select the names of all the employees that had an email or phone number listed.
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Dun & Bradstreet
NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
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Pros
Dun & Bradstreet
  • allows you to search within broad industry categories or very detailed subcategories using a variety of methods (NAICS, SIC, D&B's internal coding system, keywords, etc.)
  • Has a variety of personnel that you can view and sort by level, name, or email availability.
  • Oftentimes emails for C-level personnel cannot be located on the company website or easily found elsewhere online.
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Dun & Bradstreet
  • Update and correct data.
  • Integrate with your sales and marketing automation systems.
  • Help maintain updated records.
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Cons
Dun & Bradstreet
  • We should be able to "exclude" words from titles or company names
  • Able to access titles and email addresses more easily - not look at list first, select find matching contacts button, then go back to sort to add titles contain and email addresses, etc. This is a two-step process to get what I need.
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Dun & Bradstreet
  • Sometimes missing records
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Likelihood to Renew
Dun & Bradstreet
We have been D&B Hoovers customers for a long time. We know the good and bad, and we have learned to utilize D&B Hoovers for the good and unfortunately we have to look at other data sources to compensate for the areas where they are bad. If D&B Hoovers can get better in these other areas as mentioned in other places in the review, they could get a larger dollar spend from my company
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Dun & Bradstreet
No answers on this topic
Usability
Dun & Bradstreet
Because it's easy to use
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Dun & Bradstreet
No answers on this topic
Reliability and Availability
Dun & Bradstreet
Always available on desktop or mobile.
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Dun & Bradstreet
No answers on this topic
Performance
Dun & Bradstreet
Meets our needs
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Dun & Bradstreet
No answers on this topic
Support Rating
Dun & Bradstreet
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
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Dun & Bradstreet
No answers on this topic
Implementation Rating
Dun & Bradstreet
for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
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Dun & Bradstreet
No answers on this topic
Alternatives Considered
Dun & Bradstreet
The company information provided by D & B hoovers is extremely in-depth and in detail, the accuracy of the information provided gives a very good idea about the prospective company and helps in making cohorts and evaluation fit. As compared to other companies D & B hoovers is not as efficient in detecting buyer intent which other tools like Slintel are very good at. D & B Hoovers gives amazing company info however it can improve on sharing information about buyer intent. Sales Navigator by far provides extremely accurate information with is almost 100% accurate. However, Navigator does not provide buyer intent information.
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Dun & Bradstreet
We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
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Scalability
Dun & Bradstreet
We're a small company with few users, so scalability has not been an issue.
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Dun & Bradstreet
No answers on this topic
Return on Investment
Dun & Bradstreet
  • Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
  • A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
  • Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.
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Dun & Bradstreet
  • We save time and money having sales people trying to complete and update records.
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ScreenShots

D&B Hoovers Screenshots

Screenshot of D&B Hoovers dashboardScreenshot of D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence

D&B Optimizer Screenshots

Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.