Adobe Workfront vs. Optimizely Content Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Workfront
Score 7.3 out of 10
N/A
Adobe Workfront, acquired by Adobe in late 2020, is a web-based project-management tool. It is designed for both IT and marketing teams, but can be implemented for any kind of project. Workfront offers all the features standard to project management platforms, as well as resource allocation, automation, and agile workflow.N/A
Optimizely Content Marketing Platform
Score 8.6 out of 10
N/A
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.N/A
Pricing
Adobe WorkfrontOptimizely Content Marketing Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe WorkfrontOptimizely Content Marketing Platform
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredRequired
Additional Details
More Pricing Information
Community Pulse
Adobe WorkfrontOptimizely Content Marketing Platform
Top Pros
Top Cons
Features
Adobe WorkfrontOptimizely Content Marketing Platform
Project Management
Comparison of Project Management features of Product A and Product B
Adobe Workfront
6.6
303 Ratings
13% below category average
Optimizely Content Marketing Platform
-
Ratings
Task Management7.7302 Ratings00 Ratings
Resource Management6.9274 Ratings00 Ratings
Gantt Charts7.2242 Ratings00 Ratings
Scheduling7.4270 Ratings00 Ratings
Workflow Automation6.8272 Ratings00 Ratings
Team Collaboration6.3292 Ratings00 Ratings
Support for Agile Methodology6.2185 Ratings00 Ratings
Support for Waterfall Methodology6.4199 Ratings00 Ratings
Document Management6.7275 Ratings00 Ratings
Email integration5.0230 Ratings00 Ratings
Mobile Access6.1233 Ratings00 Ratings
Timesheet Tracking6.5219 Ratings00 Ratings
Change request and Case Management6.7210 Ratings00 Ratings
Budget and Expense Management6.4188 Ratings00 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
Adobe Workfront
5.5
173 Ratings
30% below category average
Optimizely Content Marketing Platform
-
Ratings
Quotes/estimates5.381 Ratings00 Ratings
Invoicing5.371 Ratings00 Ratings
Project & financial reporting5.8171 Ratings00 Ratings
Integration with accounting software5.562 Ratings00 Ratings
Content Creation
Comparison of Content Creation features of Product A and Product B
Adobe Workfront
-
Ratings
Optimizely Content Marketing Platform
8.4
20 Ratings
5% above category average
Ideation00 Ratings7.815 Ratings
Approval workflows00 Ratings8.917 Ratings
Content collaboration00 Ratings9.517 Ratings
Content calendar00 Ratings7.816 Ratings
Network for content licensing/production00 Ratings8.011 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Adobe Workfront
-
Ratings
Optimizely Content Marketing Platform
7.9
20 Ratings
2% below category average
Content hub00 Ratings9.013 Ratings
Forms / Gated content00 Ratings3.01 Ratings
Embedded CTAs00 Ratings8.911 Ratings
Content distribution00 Ratings8.815 Ratings
Content promotion00 Ratings8.610 Ratings
Content automation00 Ratings8.914 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Adobe Workfront
-
Ratings
Optimizely Content Marketing Platform
8.0
17 Ratings
3% above category average
Audience profiling and targeting00 Ratings8.23 Ratings
Closed-loop tracking and reporting00 Ratings7.211 Ratings
Content performance analytics00 Ratings7.115 Ratings
Campaign optimization dashboard00 Ratings8.712 Ratings
Competitive analytics00 Ratings8.77 Ratings
Best Alternatives
Adobe WorkfrontOptimizely Content Marketing Platform
Small Businesses
FunctionFox
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Score 8.3 out of 10
Vyond
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Medium-sized Companies
Quickbase
Quickbase
Score 9.2 out of 10
Vyond
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Score 8.7 out of 10
Enterprises
Quickbase
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Score 9.2 out of 10
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User Ratings
Adobe WorkfrontOptimizely Content Marketing Platform
Likelihood to Recommend
6.1
(354 ratings)
8.6
(22 ratings)
Likelihood to Renew
9.0
(60 ratings)
-
(0 ratings)
Usability
9.0
(18 ratings)
8.3
(17 ratings)
Availability
9.1
(9 ratings)
-
(0 ratings)
Performance
9.1
(4 ratings)
-
(0 ratings)
Support Rating
10.0
(12 ratings)
8.0
(1 ratings)
In-Person Training
5.0
(1 ratings)
-
(0 ratings)
Online Training
8.9
(4 ratings)
-
(0 ratings)
Implementation Rating
8.3
(10 ratings)
-
(0 ratings)
Configurability
5.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
1.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.2
(3 ratings)
-
(0 ratings)
Vendor post-sale
1.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
1.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe WorkfrontOptimizely Content Marketing Platform
Likelihood to Recommend
Adobe
I write music and sound design for multiple projects at the same time, all within the same company, sometimes as much as 8-10. It can be hard to keep track of and stay on top of notes and changes, but Adobe Workfront is great at keeping everything organized, and informing you of deadline changes as they occur.
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Optimizely
Optimizely’s CMP has significantly organized out Marketing department’s workflow processes and ability to find current assets. The campaign function allows us to group together all the relevant tasks despite them being carried out by different teams. Assets are updated rather than duplicated. Tasks are collaborated on rather than siloed. Requests are seen rather than lost
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Pros
Adobe
  • Fosters communication between team members.
  • Serves as a virtual "to do list" for me personally - I can track where I am with projects and what there is left to do, and when it's completed.
  • Sharing documents between team members that can be updated.
Read full review
Optimizely
  • Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
  • Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
  • CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.
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Cons
Adobe
  • Notifications (sometimes I am emailed when I am tagged, other times I am not)
  • Certain file formats do not render correctly in Workfront Proof (eg, .XLS files)
  • It can be difficult to manage projects if you have not been assigned the correct permissions.
Read full review
Optimizely
  • Remove the preview option when clicking once. It'll be nicer if we click and being provided with both options instead.
  • Provide the option to download an entire folder of docs without entering to the folder itself.
  • 'Watch' option for specific docs, not just for folders...
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Likelihood to Renew
Adobe
All that I've said already is why. I suppose the clearest way to say it is that at this point? I cannot imagine running the 300+ active projects in eMarketing without AtTask; it simply wouldn't be possible and even more; I wouldn't imagine why we'd try to find an alternative tool when we have one meeting our needs.
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Optimizely
No answers on this topic
Usability
Adobe
I gave a rating of 10 on overall usability because Workfront is cloud based and very easy to use. Workfront also provides collaboration on projects which is critical to a projects success. The tool gives everyone high level visibility in their projects down to the smallest detail. Wonderful project management system, allows you to cut down on emails, meetings and no more spreadsheets for tracking your projects.
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Optimizely
Hands down the tagging and commenting. Easy way for us to keep a record of what's going on with each project. The ability to set different views is great. Filters are pretty good - I'd like to have some additional functionality there but happy with what's available. Reporting can be clunky but improvements happen often.
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Reliability and Availability
Adobe
Maintenance is required, but usually after work hours, Some days the proofing tool function is not operational, but this is a new function of the tool that WF is working out. the kinks on. Chrome is the best browser to use the system in and we find Firefox and Explorer lose some view functionality - Gantt Chart, Resource Grid
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Optimizely
No answers on this topic
Performance
Adobe
Workfront's performance has been very good. Everything always feels very fast and snappy in my experience. We have integrated it with custom scripts to create folder structure for media managing our projects. It works very well.
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Optimizely
No answers on this topic
Support Rating
Adobe
It would be nice if the support forms were more dynamic so you could add more information to the support ticket when you enter it to reduce back and forth with the support team member. Also communication on escalated tickets isn't always great. It's gotten better over the years but still needs improvement. Other than that, initial response on support tickets is really quick and the people I've dealt with have always been very professional.
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Optimizely
The NewsCred team is very responsive and helpful with any technical issues.
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In-Person Training
Adobe
It was from my boss, not a rep from AtTask.
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Optimizely
No answers on this topic
Online Training
Adobe
The training is very easy to use and you can simply choose the topics included in the course(s) that are most important to your training needs. After each training course, you are tested on what you have learned. If you need a refresher course, they provide Course Catalogs as well as instructor-led courses & workshops.
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Optimizely
No answers on this topic
Implementation Rating
Adobe
Most people learn as you go, a lot of this stuff requires trial and error throughout so my suggestion is to provide as much information in the upfront and keep it as simple as possible. You can add other tools and features as you go but everyone should have the basics down so no bad habits can start to develop. Be persistent with everyone, and don't be afraid to correct and talk through steps again so everyone is on the same page
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Optimizely
No answers on this topic
Alternatives Considered
Adobe
Jira is mostly used as a bug locking tool or to track any new development for any specific region/EPIC. But Workfront has a lot of other features which are beneficial in project management. I still consider Jira and Workfront my top two options for project management and believe both have some of the other useful features which are required to manage any team.
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Optimizely
We started with DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key elements when dealing with content and it has made a huge difference.
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Contract Terms and Pricing Model
Adobe
As I stated earlier, I didn't have to pay for Workfront myself- I'm a user under a large organization. I know it's not cheap to implement, I don't know how the price scales for a small-business, but I do like the product enough that I'm going to look into it in the future for my own company.
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Optimizely
No answers on this topic
Scalability
Adobe
Our organization has thousands of users that use Workfront and it seems to hold up very well. I have not encountered any issues using it and I think it makes it very easy for multiple people to be involved in a project and keep things organized and clear for everyone involved.
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Optimizely
No answers on this topic
Return on Investment
Adobe
  • Workfront allowed our company to have multiple offices and work remote and still have projects continually move through the agency
  • The platform allowed streamlined project management needs so PMs could look at a higher level of timing for resourcing needs for a given team
  • Workfront's ease of integration with other tech allowed for a lot of flexibility to meet the needs of individual wants/needs so that each person could do their best work
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Optimizely
  • Marketing Teams can show the volume of work they produce
  • Input forms mean we are getting all the details we need up front (saves hours per month)
  • Users can prioritize and plan to make sure they are working on the right content at the right time
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ScreenShots

Adobe Workfront Screenshots

Screenshot of Agile StoryboardScreenshot of Assignment RecommendationsScreenshot of Custom DashboardsScreenshot of Gantt PortfolioScreenshot of My Work QueueScreenshot of PM Portfolio Milestones

Optimizely Content Marketing Platform Screenshots

Screenshot of Integrated Workflows: Optimizely Content Marketing Platform enables teams to collaborate on content and campaign tasks with the use of flexible workflows.Screenshot of Intake: Marketing Work Request Prioritization: Streamlines and prioritizes marketing requests with dynamic intake forms, automatic routing, and integrated workflows to ensure that requested work gets completed.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's native asset manager, users can upload, organize, and share assets all within the same platform where content planning, creation, and collaboration take place.Screenshot of Visual calendars: Optimizely's Content Marketing Platform provides visibility into marketing activities - from content to events to campaigns - with flexibility to support changing timelines.