Brand Embassy, now part of NICE inContact CXone vs Salesforce Service Cloud

• Social CRM: we appreciate this tool, because we focus on influencers a lot these days. It is important to know the person we are communicating with so we can prioritize who are we going to answer first. Influencers can cause passionate discussion and thanks to Brand Embassy we can quickly respond to them. Therefore we mark influencers in our social CRM. We also appreciate the fact that our online care team knows what the person has been dealing with lately.
• Analysis: our colleagues sometimes want to know how their product is doing and what people say about it on social media and how much is it discussed. Thanks to Brand Embassy we can generate a simple overview of the amount of questions and comments about specific product according to our tags.
• Simplicity: we prefer simple, yet effective tools, which Brand Embassy surely is. Our social care team does not have to switch between channels and social networks which increases their effectiveness. We also appreciate that our team can see any discussion about O2 wherever on the web, which is very useful for us as we enter the world of sport games, football and hockey. That causes passionate discussions on sport pages and online media outlets.

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• Flexibility of data tracked, displayed, reported on, and customized.
• Single source of truth for support, implementations, sales and management.
• Ability to integrate through built-in app exchange and easy API.
• Reporting and emailed reports with direct links to drill down into data.
• Do virtually whatever you "need" to do.

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• In terms of reports that we get from Brand Embassy, it would be great to have information about the number of cases, or conversations that we have with our customers. At the moment, we have just info about number of interactions and the total workload.
• There are options to tag every conversation, in order to track why our customers contact us. Their tag menu is a bit too small, it would be great if it was larger.

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• Since Service Cloud is SO robust it can be a little overwhelming. I'd love to see 'tool tips' added directly into the platform to help guide users. I feel like there are probably a lot of features I am not taking advantage of because I don't know about them yet.

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• + We can fully monitor every mention of our brand.
• + We are able to respond faster and more accurately (thanks to customer history)
• + As more employees can work all at once, we can solve more posts from different sources immediately.

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• We greatly reduced redundant work and streamlined cross-team workflows by using cases as a place to document and distribute tasks.
• This led to faster delivery times and reduced errors as well as better knowledge retention.
• We use documentation from past experiences with a client to inform us on how to treat them in future interactions. It also helps us resolve issues with other clients experiencing similar issues thus reducing the chance of making the same errors again.
• Metrics from case entries tells us our weak points whether they're resource based, training or systems so we can reduce future incidents and deliver a higher quality level of service.

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