14 Ratings
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Score 8 out of 100
1 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

Brand Embassy, now part of NICE inContact CXone

Brand Embassy is excellent for brands that utilize a great influx of traffic, though even smaller channels will surely see a ton of improved feedback by using the platform. Having the ability to approach each audience differently yet organize the results and responses together, with the option for comparison and having the report issued separately or together is a great deal better than to have to do the manual work yourself (not to mention it is not going to be as insightful nor precise).
Milko Aritonoski | TrustRadius Reviewer

Soffront CRM

This is a basic CRM tool like many of the others. I would imagine that this would be well suited for large enterprises due to its ability to double as a task manager, and smaller soloprenuer operations because it is expansive and can do so many things in one place. Overall if you are in business you should be using a CRM and this one is a good one to use.
Andrew Van Horn | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Brand Embassy, now part of NICE inContact CXone
Soffront CRM
7.7
Customer data management / contact management
Brand Embassy, now part of NICE inContact CXone
Soffront CRM
8.2
Workflow management
Brand Embassy, now part of NICE inContact CXone
Soffront CRM
7.3
Territory management
Brand Embassy, now part of NICE inContact CXone
Soffront CRM
7.3
Channel / partner relationship management
Brand Embassy, now part of NICE inContact CXone
Soffront CRM
8.2

Customer Service & Support

Brand Embassy, now part of NICE inContact CXone
Soffront CRM
7.3
Case management
Brand Embassy, now part of NICE inContact CXone
Soffront CRM
7.3
Help desk management
Brand Embassy, now part of NICE inContact CXone
Soffront CRM
7.3

Marketing Automation

Brand Embassy, now part of NICE inContact CXone
Soffront CRM
8.6
Lead management
Brand Embassy, now part of NICE inContact CXone
Soffront CRM
8.2
Email marketing
Brand Embassy, now part of NICE inContact CXone
Soffront CRM
9.1

CRM Project Management

Brand Embassy, now part of NICE inContact CXone
Soffront CRM
7.7
Task management
Brand Embassy, now part of NICE inContact CXone
Soffront CRM
8.2
Reporting
Brand Embassy, now part of NICE inContact CXone
Soffront CRM
7.3

CRM Reporting & Analytics

Brand Embassy, now part of NICE inContact CXone
Soffront CRM
8.2
Forecasting
Brand Embassy, now part of NICE inContact CXone
Soffront CRM
7.3
Pipeline visualization
Brand Embassy, now part of NICE inContact CXone
Soffront CRM
8.2
Customizable reports
Brand Embassy, now part of NICE inContact CXone
Soffront CRM
9.1

Customization

Brand Embassy, now part of NICE inContact CXone
Soffront CRM
9.1
Custom fields
Brand Embassy, now part of NICE inContact CXone
Soffront CRM
9.1

Security

Brand Embassy, now part of NICE inContact CXone
Soffront CRM
7.3
Single sign-on capability
Brand Embassy, now part of NICE inContact CXone
Soffront CRM
6.4
Role-based user permissions
Brand Embassy, now part of NICE inContact CXone
Soffront CRM
8.2

Social CRM

Brand Embassy, now part of NICE inContact CXone
Soffront CRM
5.9
Social data
Brand Embassy, now part of NICE inContact CXone
Soffront CRM
6.4
Social engagement
Brand Embassy, now part of NICE inContact CXone
Soffront CRM
5.5

Platform

Brand Embassy, now part of NICE inContact CXone
Soffront CRM
5.5
Mobile access
Brand Embassy, now part of NICE inContact CXone
Soffront CRM
5.5

Pros

Brand Embassy, now part of NICE inContact CXone

  • Social CRM: we appreciate this tool, because we focus on influencers a lot these days. It is important to know the person we are communicating with so we can prioritize who are we going to answer first. Influencers can cause passionate discussion and thanks to Brand Embassy we can quickly respond to them. Therefore we mark influencers in our social CRM. We also appreciate the fact that our online care team knows what the person has been dealing with lately.
  • Analysis: our colleagues sometimes want to know how their product is doing and what people say about it on social media and how much is it discussed. Thanks to Brand Embassy we can generate a simple overview of the amount of questions and comments about specific product according to our tags.
  • Simplicity: we prefer simple, yet effective tools, which Brand Embassy surely is. Our social care team does not have to switch between channels and social networks which increases their effectiveness. We also appreciate that our team can see any discussion about O2 wherever on the web, which is very useful for us as we enter the world of sport games, football and hockey. That causes passionate discussions on sport pages and online media outlets.
Pavla Šedivá | TrustRadius Reviewer

Soffront CRM

  • The email marketing platform is wonderful. It allows for tracking and you can do AB testing with it as well.
  • Landing page and form placement with other companies have also been easy. Regardless of website or landing page that you use the forms integrate and you get an email notification whenever a new lead is added to the database.
  • The overall layout of the CRM is also nice to use. You can open up different tabs with information on and then go back to a previous tab without having to use the browser controls. It makes navigating and comparing information very easy to do.
Andrew Van Horn | TrustRadius Reviewer

Cons

Brand Embassy, now part of NICE inContact CXone

  • In terms of reports that we get from Brand Embassy, it would be great to have information about the number of cases, or conversations that we have with our customers. At the moment, we have just info about number of interactions and the total workload.
  • There are options to tag every conversation, in order to track why our customers contact us. Their tag menu is a bit too small, it would be great if it was larger.
Milica Isailovic | TrustRadius Reviewer

Soffront CRM

  • I do not like the log-in page. Whenever I go the Soffront site I get a pop-up asking me not to leave. It is a bit pushy when all I want to do is log into my account.
  • The social media integration feature they have is not particularly useful. There are other companies that do a far better job of posting to SM for me.
Andrew Van Horn | TrustRadius Reviewer

Likelihood to Renew

Brand Embassy, now part of NICE inContact CXone

Brand Embassy, now part of NICE inContact CXone 7.7
Based on 5 answers
I still use the platform:- its use is customer friendly- improves and speed up customer care on SM - improves speed and quality of internal processes/communication- monitor/measure all valuable metrics
Michaela Havelková | TrustRadius Reviewer

Soffront CRM

No score
No answers yet
No answers on this topic

Support Rating

Brand Embassy, now part of NICE inContact CXone

Brand Embassy, now part of NICE inContact CXone 9.1
Based on 3 answers
It is difficult to describe just how awesome the support guys and gals at Brand Embassy are. Ever-present and eager to help, with kind and helpful attitude and you can really feel they are doing this to help you make results
Milko Aritonoski | TrustRadius Reviewer

Soffront CRM

No score
No answers yet
No answers on this topic

Alternatives Considered

Brand Embassy, now part of NICE inContact CXone

Generally I don't see huge differences between social CRM tools - it's mainly in the details of how well it's implemented and connected to your channels. For example other tools cannot easily process non-standard channels like custom made forums or have a e-mail based ticketing for private follow ups. Brand Embassy shines in this area.
Dušan Šimonovič | TrustRadius Reviewer

Soffront CRM

Soffront performs many of the same functions as both of these providers but it offers a great deal more all in one place. I do not have to log into different programs or switch programs to get the information that I need. This has greatly increased efficiency. The pricing for Soffront is also better when you add in the other features that it comes with, in fact it saved me money when I switched.
Andrew Van Horn | TrustRadius Reviewer

Return on Investment

Brand Embassy, now part of NICE inContact CXone

  • + We can fully monitor every mention of our brand.
  • + We are able to respond faster and more accurately (thanks to customer history)
  • + As more employees can work all at once, we can solve more posts from different sources immediately.
Ondřej Ullmann | TrustRadius Reviewer

Soffront CRM

  • The software has been positive for especially on the email marketing side. I have seen about a 23% increase in revenue and new contacts by using the email marketing feature.
  • The landing page and form integration has averaged me about 20 new leads a month for my business which is plenty to keep us busy and on track for growth of the business.
Andrew Van Horn | TrustRadius Reviewer

Screenshots

Brand Embassy, now part of NICE inContact CXone

Pricing Details

Brand Embassy, now part of NICE inContact CXone

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Soffront CRM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Brand Embassy, now part of NICE inContact CXone
7.5
Soffront CRM
7.3

Likelihood to Renew

Brand Embassy, now part of NICE inContact CXone
7.7
Soffront CRM

Reliability and Availability

Brand Embassy, now part of NICE inContact CXone
8.2
Soffront CRM

Support Rating

Brand Embassy, now part of NICE inContact CXone
9.1
Soffront CRM

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