Brand Embassy, now part of NICE inContact CXone vs SolarWinds Web Help Desk (WHD)

• Social CRM: we appreciate this tool, because we focus on influencers a lot these days. It is important to know the person we are communicating with so we can prioritize who are we going to answer first. Influencers can cause passionate discussion and thanks to Brand Embassy we can quickly respond to them. Therefore we mark influencers in our social CRM. We also appreciate the fact that our online care team knows what the person has been dealing with lately.
• Analysis: our colleagues sometimes want to know how their product is doing and what people say about it on social media and how much is it discussed. Thanks to Brand Embassy we can generate a simple overview of the amount of questions and comments about specific product according to our tags.
• Simplicity: we prefer simple, yet effective tools, which Brand Embassy surely is. Our social care team does not have to switch between channels and social networks which increases their effectiveness. We also appreciate that our team can see any discussion about O2 wherever on the web, which is very useful for us as we enter the world of sport games, football and hockey. That causes passionate discussions on sport pages and online media outlets.

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• Email notifications are pretty good; you can add hidden notes, close/resolve/update tickets just by selecting the appropriate link in the email that is sent when a ticket is created or edited.
• It provides a great deal of information to both the user and tech.
• It allows us to automatically update asset information with our mobile device management system by using an extension.

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• In terms of reports that we get from Brand Embassy, it would be great to have information about the number of cases, or conversations that we have with our customers. At the moment, we have just info about number of interactions and the total workload.
• There are options to tag every conversation, in order to track why our customers contact us. Their tag menu is a bit too small, it would be great if it was larger.

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• Support occasionally misses the mark (e.g. usually simple misunderstandings or mis-communications)
• Intermittent UI bugs (e.g.: fields disappear until page refreshes)
• AD/LDAP imports can be quirky (e.g.: user name changes, deactivates old user, makes new user instead of just renaming user)
• Reports can be tricky to write

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• + We can fully monitor every mention of our brand.
• + We are able to respond faster and more accurately (thanks to customer history)
• + As more employees can work all at once, we can solve more posts from different sources immediately.

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• Faster service when it comes to fixing issues.
• Able to go back on tickets and see what was previously done on repeated issues.
• Self serves help desk. The employee can open and close their own request and add as much detail as needed to their ticket. No need to call in and have someone open a ticket for you.

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